SlideShare a Scribd company logo
1 of 12
The BCG Matrix is a chart that was created by
Bruce D. Henderson for the Boston Consulting
Group in 1970 to help corporations to analyze
their business units, that is, their product lines.
BCG Matrix
Cash Cow
Windows
In April 2019, Windows had a desktop market share of
79.24%. Windows 10 had a desktop/laptop market share of 39.22%.
This established it as the most popular operating system on the
market. Windows 7 was used by 33.38%.
Star
According to Bitglass, usage of Office 365 globally in 2016 was around 34%. That
number grew to 56% by Q3 of last year. This means Office 365 users now make
up over half of the 81% of total organizations who have made the shift to cloud
services
Question
Mark
In 2020, Xbox has a console market share of 37.84%,
where as Sony owns 61.46% and Nintendo at 0.7%. That
said, if there were console wars, the Xbox One would be
losing .
Dog
As of December 2019, the Google Chrome browser accounted for around
63.67 percent of global market share for internet browsers. Apple’s Safari
browser was the second most popular internet browser around the
world, accounting for over 17 percent of market share. Apart from these
two, no other browser controlled more than five percent of the overall
market share.
Thank You!

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Bcg matrix microsoft

  • 1. The BCG Matrix is a chart that was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units, that is, their product lines. BCG Matrix
  • 2.
  • 3.
  • 5. Windows In April 2019, Windows had a desktop market share of 79.24%. Windows 10 had a desktop/laptop market share of 39.22%. This established it as the most popular operating system on the market. Windows 7 was used by 33.38%.
  • 7. According to Bitglass, usage of Office 365 globally in 2016 was around 34%. That number grew to 56% by Q3 of last year. This means Office 365 users now make up over half of the 81% of total organizations who have made the shift to cloud services
  • 9. In 2020, Xbox has a console market share of 37.84%, where as Sony owns 61.46% and Nintendo at 0.7%. That said, if there were console wars, the Xbox One would be losing .
  • 10. Dog
  • 11. As of December 2019, the Google Chrome browser accounted for around 63.67 percent of global market share for internet browsers. Apple’s Safari browser was the second most popular internet browser around the world, accounting for over 17 percent of market share. Apart from these two, no other browser controlled more than five percent of the overall market share.