The document discusses the challenges and opportunities of utilizing social data for business intelligence, highlighting that a significant portion of valuable information remains unanalyzed due to disconnected systems and silos. It notes that many companies fail to integrate social media efforts with business metrics despite the vast amounts of data generated from social platforms. The emphasis is on improving decision-making by leveraging actionable insights derived from social data analytics and real-time processing.

2. Powering The Social Economy
datasift.com | @datasift | hello@datasift.com
Insight from the Noise:
From Big Social Data to
Meaningful,Actionable Intelligence
DataSift
Technical Product Marketing Manager
Chris Parsons

3. Social went mainstream
25% of all time online
1 in 4 people on planet
>75,000 items/second
of public social data

4. Creating a wealth of data outside
your enterprise

5. Yet, Companies Unable to Surface Insights That Drive CompetitiveAdvantage
Inflexible Apps Social Silos
Disconnected
Data
Purpose-built apps
prevent ad hoc
analysis
Social applications do
not integrate with
each other
Social data not
integrated with
business data
25% - 35% of the digital
universe contains
valuable information yet
to be analyzed, much of
that locked in social
data.
79% of marketers run
social campaigns in
silos.
Only 34% companies
say that they associate
social media efforts with
business metrics.
IDC, Digital Universe Report
2012
IBM Survey of CMOs 2012 Altimeter, State of Social
Business 2013

6. Social is data-rich
A single Tweet
contains 120 items
of data

7. Social firehoses
Big. Fast. Messy. Text.
emit

8. The result:
>80%
aggregate curate ingest structure
standardize
normalize
extractfilter clean contextualize
tag enhance augment enrich deliver

9. Today – using social to make
better business decisions

10. Where Social is Heading

11. Profile
Content
CustomerJournalist
Signifies Churn
High-Value
Customer
Building Customer Context
By extracting meaning and context
Analytics can go deeper. Data becomes actionable.

12. Big Data for streaming, social data
Aggregate DeliverProcess
>1Bn items daily Unique CSDL Language for real-
time and historical data processing
Enterprise Data
Delivery Cloud

13. Enrichments: Increase Value ByAdding Meaning to Data
Add valuable meta data
to the raw feeds in real-
time
Get more precise by
adding enrichment data to
your filters

14. Example: Link resolution
> Resolving a shortened link
• follow redirects to final webpage
• retrieve url, title, SEO keywords etc.
• store on the interaction
> Don’t try this at home.

15. Test Drive DataSift
Set up a free trial
account at:
datasift.com/get-started
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@ChrisParsons7
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