Study majority of start ups are adopting digital business strategiesRoy_Montford
Forbes published an article that said in 2018, the majority of start-ups adopted business strategies that integrated digital platforms and that almost all start-ups are planning on doing so. Traditional companies are comparatively lagging in adapting to the digital landscape of 21st-century business.
Study majority of start ups are adopting digital business strategiesRoy_Montford
Forbes published an article that said in 2018, the majority of start-ups adopted business strategies that integrated digital platforms and that almost all start-ups are planning on doing so. Traditional companies are comparatively lagging in adapting to the digital landscape of 21st-century business.
50 Powerful Statistics About Tech Megatrends Affecting Every BusinessExtreme Networks
There are five mega trends impacting the IT departments of every company: Mobile, Social, Cloud, Apps and Big Data. In this presentation, Vala Afshar reveals ten startling stats for each mega trend.
In this presentation, Subham introduces SMAC and associated trends. Subham is interested in SMAC applications in the hospitality and healthcare sectors.
No two companies are alike – and their social media strategy shouldn’t be either. How do company values, key customers, and business goals transfer into implementation and success? How do you test, evaluate, and decide which programmes should continue and which should not?
This workshop will explore a set of data driven methodologies that use data already available in an organisation, and online, and how to apply metrics and experimentation to drive successful social media strategy.
The more you know about your own data, the more likely you are to develop programmes that your customers and employees will actually use.
The rising BYOD trend is no longer a movement, but a reality for many enterprises. While there are risks, if implemented correctly BYOD can put you ahead of your competition by increasing your company's productivity, efficiency and profitability.
What are my problems with self-service BI?
What does a business intelligence team have to do?
Why doesn't a "give all" "take all" mentality make sense?
How To Communicate With A Distributed Workforce - Digital Leaders SummitelcomCMS
Tim Kirkman, Product Director at Elcom, was invited as a guest speaker at the Digital Leaders Summit 2015. He provided insights into Intranet Success: Communicating with a Distributed Workforce.
Booz Allen's U.S. Commercial Leader and Executive Vice President, Bill Phelps, recently released his list of 10 Cyber Priorities for Boards of Directors. As we peer into how business, technology, regulatory, and cyber threat realities are evolving in the coming year, here is a reference guide for board members to use in validating their company's cybersecurity approach.
The Path to Maximize Big Data in the CloudHortonworks
More and more companies are taking the journey to become truly data driven. Cloud computing enables new levels of business agility for developers, IT, and data scientists while providing a pay-as-you-go model of unlimited scale and no upfront hardware costs to spin up clusters within minutes to start modeling and analyzing large data sets immediately. Understand who is moving to the cloud, what your peers think and other interesting stats!
In this presentation, Ajay introduces the topic of SMAC and associated trends. He is interested in developing efficient and innovative services using cloud computing.
Stewart Townsend, Datasift 'Know your customer - Stop listening'Interactive Scotland
Stewart Townsend, Head of Business Development, Datasift
Data, data everywhere… from our unique experience providing social data to hundreds of customers, we have learned the biggest problems you’ll encounter when you get all the data you wish for. Stewart will be sharing his thoughts on how to stop listening, breathe and focus on knowing your customer using the social data available to you. From hundreds of sources with numerous use case scenarios you will see how this is crucial to growing your business.
What’s the Mass Market Killer App for Data Driven Society?Christoph
Christoph Holz about bringing intuition back into the game of analytics by using #Data Visualisation. The first vertical he wants to conquer is Social Media. Later on, every field dealing with Big Data is going to be visalyzed.
SpringOne Platform 2019
Title: The Leadership Bottleneck
Speakers: Michael Coté, Director, Pivotal; Rick Clark, Field CTO, EMEA, Pivotal
Youtube: https://youtu.be/QZL-fPb-W7Q
50 Powerful Statistics About Tech Megatrends Affecting Every BusinessExtreme Networks
There are five mega trends impacting the IT departments of every company: Mobile, Social, Cloud, Apps and Big Data. In this presentation, Vala Afshar reveals ten startling stats for each mega trend.
In this presentation, Subham introduces SMAC and associated trends. Subham is interested in SMAC applications in the hospitality and healthcare sectors.
No two companies are alike – and their social media strategy shouldn’t be either. How do company values, key customers, and business goals transfer into implementation and success? How do you test, evaluate, and decide which programmes should continue and which should not?
This workshop will explore a set of data driven methodologies that use data already available in an organisation, and online, and how to apply metrics and experimentation to drive successful social media strategy.
The more you know about your own data, the more likely you are to develop programmes that your customers and employees will actually use.
The rising BYOD trend is no longer a movement, but a reality for many enterprises. While there are risks, if implemented correctly BYOD can put you ahead of your competition by increasing your company's productivity, efficiency and profitability.
What are my problems with self-service BI?
What does a business intelligence team have to do?
Why doesn't a "give all" "take all" mentality make sense?
How To Communicate With A Distributed Workforce - Digital Leaders SummitelcomCMS
Tim Kirkman, Product Director at Elcom, was invited as a guest speaker at the Digital Leaders Summit 2015. He provided insights into Intranet Success: Communicating with a Distributed Workforce.
Booz Allen's U.S. Commercial Leader and Executive Vice President, Bill Phelps, recently released his list of 10 Cyber Priorities for Boards of Directors. As we peer into how business, technology, regulatory, and cyber threat realities are evolving in the coming year, here is a reference guide for board members to use in validating their company's cybersecurity approach.
The Path to Maximize Big Data in the CloudHortonworks
More and more companies are taking the journey to become truly data driven. Cloud computing enables new levels of business agility for developers, IT, and data scientists while providing a pay-as-you-go model of unlimited scale and no upfront hardware costs to spin up clusters within minutes to start modeling and analyzing large data sets immediately. Understand who is moving to the cloud, what your peers think and other interesting stats!
In this presentation, Ajay introduces the topic of SMAC and associated trends. He is interested in developing efficient and innovative services using cloud computing.
Stewart Townsend, Datasift 'Know your customer - Stop listening'Interactive Scotland
Stewart Townsend, Head of Business Development, Datasift
Data, data everywhere… from our unique experience providing social data to hundreds of customers, we have learned the biggest problems you’ll encounter when you get all the data you wish for. Stewart will be sharing his thoughts on how to stop listening, breathe and focus on knowing your customer using the social data available to you. From hundreds of sources with numerous use case scenarios you will see how this is crucial to growing your business.
What’s the Mass Market Killer App for Data Driven Society?Christoph
Christoph Holz about bringing intuition back into the game of analytics by using #Data Visualisation. The first vertical he wants to conquer is Social Media. Later on, every field dealing with Big Data is going to be visalyzed.
SpringOne Platform 2019
Title: The Leadership Bottleneck
Speakers: Michael Coté, Director, Pivotal; Rick Clark, Field CTO, EMEA, Pivotal
Youtube: https://youtu.be/QZL-fPb-W7Q
A breakdown of political reform items on which Ronald Kimmons and John Culberson agree and disagree. For more information, see democracy.com/ronald-kimmons.
BioMAP® Systems for Investigative Toxicology & Safety Assessment. Presentation for the California Environmental Protection Agency’s 21st Century Toxicology Seminar Series, October 29, 2014, Sacramento, CA. Ellen Berg
A Unifying Review of Gaussian Linear Models (Roweis 1999)Feynman Liang
Through a linear Gaussian process, we can unify a family of Gaussian linear models including Factor Analysis, PCA, Kalman Filters, Mixture of Gaussians, and Hidden Markov Models.
Today, customers move constantly between the online and offline worlds, using a range of devices — such as smartphones and tablets — that didn’t exist a few short years ago. Thousands of applications and dozens of social media platforms collect and transmit an unprecedented amount of structured and unstructured data, and API changes are a fact of life. The volatility of social data and the pace of change mean that tried-and-true measurement methods are no longer enough. Social data is different. This report identifies six primary approaches and includes
case studies for how organizations measure the impact of social media on revenue.
Altimeter, explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies.
The presentation describes about Big Data and Big Data Analytics that is emerging as an important business terminology. There is a lot of noise about Big Data in the market, where most people believe that's about huge volume of data. The presentation addresses it in a simple way and explains Big Data's implication from several angle and not only from volume.
How to Leverage Social Media in HR?, Imad LahhadThe HR Observer
Everyone is jumping on the Social Media bandwagon and HR is no exception. One thing is for sure, it is not a joyride if you are not equipped with the right strategy and tools. Which platform is the most suitable? What are the guidelines? Do we need specific expertise to make the best of them? This workshop will give HR executives’ insights and hands-on experiences on how organisations are leveraging social networks.
What you will learn
• Leveraging social networks to benefit the entire organisation
• Implementing and managing social networks to spur innovation and knowledge sharing
• Using social media to increase employee engagement and bolster employer branding
This presentation was used at HR Summit and Expo 2013 www.hrsummitexpo.com
Do organizations have the right skills for the digital age? How can they plug the digital skills gap? Assess your digital skills maturity with a quick DIY assessment
The shortage of digital skills in the current marketplace is unprecedented. It is estimated that over 4.4 million IT jobs will be created around Big Data by 2015; however, only a third of these new jobs will be filled. Martha Lane Fox, the UK’s digital inclusion champion, believes over 16 million people in the UK lack the basic digital skills to fully benefit from the Internet. Even Millenials are a matter of concern. In a survey comprising over 800 middle to upper management executives from over 50 industries, nearly one in five Millenials in the modern workplace are perceived to be lacking in analytical skills.
In this Capgemini study the Digital Talent Gap is defined and the important questions answered; do organizations include digital skills as a key component in their workforce plans? Are HR departments equipped and skilled to bring innovative solutions to bridge the digital skills gap? How are the 'Digirati' developing digital skills?
DUP (DELOITTE UNIVERSITY PRESS)
Social Business Report: Shifting Out of First Gear
Explore the findings of the second annual global study, conducted in collaboration with MIT Sloan Management Review, to gain fresh insight into the social business landscape today and discover how some businesses are reaping value.
Fundamentals of Big Data in 2 minutes!!Simplify360
In today’s world where information is increasing every second, BIG DATA takes up a major role in transforming any business.
Learn the fundamentals of big data in just 2 minutes!
Microsoft MVP Christian Buckley shares his insights on how these two enterprise social platforms stack up with one another. Which one is right for you? Find out!
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Coca Cola Branding Strategy and strategic marketing plan
Data-Driven Marketing Roadshow DataSift - March 27, 2014
1.
2. Powering The Social Economy
datasift.com | @datasift | hello@datasift.com
Insight from the Noise:
From Big Social Data to
Meaningful,Actionable Intelligence
DataSift
Technical Product Marketing Manager
Chris Parsons
3. Social went mainstream
25% of all time online
1 in 4 people on planet
>75,000 items/second
of public social data
5. Yet, Companies Unable to Surface Insights That Drive CompetitiveAdvantage
Inflexible Apps Social Silos
Disconnected
Data
Purpose-built apps
prevent ad hoc
analysis
Social applications do
not integrate with
each other
Social data not
integrated with
business data
25% - 35% of the digital
universe contains
valuable information yet
to be analyzed, much of
that locked in social
data.
79% of marketers run
social campaigns in
silos.
Only 34% companies
say that they associate
social media efforts with
business metrics.
IDC, Digital Universe Report
2012
IBM Survey of CMOs 2012 Altimeter, State of Social
Business 2013
12. Big Data for streaming, social data
Aggregate DeliverProcess
>1Bn items daily Unique CSDL Language for real-
time and historical data processing
Enterprise Data
Delivery Cloud
13. Enrichments: Increase Value ByAdding Meaning to Data
Add valuable meta data
to the raw feeds in real-
time
Get more precise by
adding enrichment data to
your filters
14. Example: Link resolution
> Resolving a shortened link
• follow redirects to final webpage
• retrieve url, title, SEO keywords etc.
• store on the interaction
> Don’t try this at home.
15. Test Drive DataSift
Set up a free trial
account at:
datasift.com/get-started
Questions?
Contact Name
hello@datasift.com
Follow us
@DataSift
@ChrisParsons7
@JayKrall
Thank You
#DSwebinar