1. Client research
Sunderland culture is a registered charity that relies on generous support. They bring together
Sunderland’s cherished cultural assets and activities to show the city’s potential. They have loads of
distinct locations that are in various parts of Sunderland. Their aim is to improve life for everyone living
in Sunderland; they want to do this through art, heritage, and culture. They encourage as many people
as possible to get involved to improve the health and wellbeing of people living in Sunderland.
Research in Stadium of Light concerts
Over the years the Stadium of Light has hosted performers such as Take that, Oasis, P!nk, Kings of Leon,
Coldplay, Bruce Springsteen, The E-street band, Red hot chili peppers, Bon Jovi, Rihanna, One Direction,
Foo Fighters, Beyonce, Spice girls, Ed Sheeran, Elton John. A few of these artists have performed more
than once.
In 2024 Bruce Springsteen is going to perform. There hasn’t been anyone else lined up for 2024 to
perform.
There are a lot of diverse genres and artists who have performed and are going to perform.
Audience, focus group and target audience
Target audience
The audience that would be interested in this documentary are people interested in music and concerts.
The audience might know the artists but might not listen to them, but this documentary is not about the
music it is about Sunderland culture and how music is part of it. This documentary could also be for
people interested in the Stadium of Light as they host football games, concerts and events.
Google forms survey
I have created a googles forms survey asking relevant questions about documentaries, music, concert
venues and if they prefer to travel or stay local, if possible, for the concert. These questions will help me
understand my audience and if they will be interested in my documentary. Finding out if people prefer
to stay local if possible is helpful as it will tell me if people would go to the Stadium of Light for a concert
than travelling for the say artist.
google forms survey.pptx
Going through my responses to my questions I have found out relevant and important information about
my audience. I have found out what I can generally talk about and what I should talk about I my
documentary. I have learnt the different reasons people have and some relevant points they have made
which I hadn't thought of myself.
2. Researching into existing documentaries
Existing documentaries.docx
This is where all of my research is for the documentaries I researched.
