2. This is the first question that I asked s I wanted to
understand the age of my audience so that I could
target them correctly. Age is a big factor as this is
who I will be presenting my pitch to. I also like to see
what age they range too as I can alter my ideas to
suit them personally.
As we can see many people like to watch
documentaries, however it was a close call between
short films and both. I feel as many people would
say that they would do a documentary however I
would like to introduce my target audience to
something different and try change their mind on
short films. I would like to show how interesting they
can be and hopefully use the brief of Sunderland
culture to draw them in.
3. As we can see some of the responses state
that they would like to learn new things
however in my short film I would like to show
Sunderland's impact on music. This can be
very interesting and pull in an audience that
may like listening to music. As well as this we
can see that people find them both very
interesting therefore a short film would be a
great change for my audience.
Many people would like it to be around 30
minutes however I feel as though I would settle
around the 20 minutes mark as it seems a
popular answer and fits in with some of the
audience that decided 10 and 15 minutes
would be a nice time for them. This has helped
me in my audience research as it gives me
judgement to how long the audience would be
interested in watching.
4. As we can see many people have stated music
is an interesting topic, therefore settling my
queries on what to produce for my audience.
Sport and videogames were also stated
however these will be slightly showed in my
short film to make sure that my audience are all
satisfied and targeted.
As we can see people watch short films a lot less
than documentaries. (this can be seen on the
next slide). This is where I stated that I would like
to change this to get more people interested in
short films . As I feel as though more people need
to know about short films as it is a gap in the
market that targets towards my audience.
5. as stated previously documentaries are more
popular than short films. I feel like this is due to
marketing gap within short films. This just
means I can try and sway my audiences mind
and expand their knowledge on sunderland
culture and short films
As we can see some responses to the
question. There was more responses about
documentaries based on horror and music,
as well as some music based and silent short
films. This is important as it can help me
determine my outcome of my short film.
6. Focus group questions
- what music artists do you like?
- what movies do you like ?
- what music do you listen too ?
- have you gone to a gig or concert in Sunderland?
-would you ever preform live or learn an instrument ?
- would you like an insight on life of a performer
Focus group
9. Audience profile
Age –
I am going to be targeting 16–25-year-olds as
this can widen their experiences and
knowledges on Sunderland culture as well as
their knowledge on short films.
This age gap is where many of my peers
stand, therefore I will be making a pitch and
using their answers as examples as to how
my idea will impact them and their opinions on
short films.
Demographics
It is aimed at both males and femails,
and specifically at people based around
Sunderland as that is stated as a key
part of the brief.
This won't be aimed at anyone with a
specific income as it is targeted to many
people
Psychographics
This is aimed at people who are
interested in music, as well as short
film.
I would also like to target people
around the Sunderland area.
Social grade-
I am going to target towards any
social grade ; however my main social
grade would be towards social grade
D and maybe C , mainly because
music is quite an expensive hobby ,
and can cost a lot f money to travel to
and pay for gigs.
