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BBrriinngg YYoouurr NNootteebbooookk EEvveerryyddaayy 
You will NOT be allowed to go to your 
locker once you come to class. 
If you forget your notebook you will 
write your notes on a sheet of loose leaf 
paper and staple them to the correct 
page later.
Unit 1 – Employability Skills 
Industry vocabulary 
Presentation/Communication/Listening 
skills 
Safety 
Copyright law/ethics/intellectual property 
Television History 
Changing Technology 
Software Applications
Interactive Notebook 
Class notes go on the right side (Even 
pages) 
Class assignments and activities go on the 
left side (Odd pages) 
Highlight and underline key words and 
concepts.
NNoottee TTaakkiinngg PPeenncciill 
Whenever you see a pencil next to a 
sentence or paragraph, write it in your 
notes. Right hand side (even pages of the 
interactive notebook).
NNoottee TTaakkiinngg PPeenncciill 
Whenever you see a pencil in the top 
right hand corner of a slide, write 
everything on the slide.
Intro. ttoo AAuuddiioo VViiddeeoo PPrroodduuccttiioonn 
IInntteerraaccttiivvee NNootteebbooookk PPaaggee 44 
TEKS 
(11) The student develops a basic understanding of audio and video 
production. The student is expected to: 
(A) understand the industry, including history, current practice, and 
future trends by: 
(i) explaining the beginnings and evolution of audio, video, 
and film; 
(ii) describing how the changing technology is impacting the 
audio, video, and film industries; and 
(iii) defining terminology associated with the industry; 
Video: Digital Communication & Production (2008) 
Chapter 1 – p. 11
WWhhaatt iiss vviiddeeoo?? 
Video is a relatively new technology. 
Prior to video there was film and 
television. 
Video: An audiovisual medium that 
records on magnetic tape or other 
media by electronic means.
FFiillmm && TTeelleevviissiioonn 
Film: An audiovisual medium that records 
images on transparent plastic strips by 
means of photosensitive chemicals. 
Television: Studio-based, multicamera 
video that is often produced and 
transmitted “live”.
DDiiggiittaall FFiillmmmmaakkiinngg 
Digital Filmmaking uses film making style 
and techniques to produce films that are 
recorded and edited in a digital format. 
The final projects that we produce in this 
class would be considered digital 
filmmaking.
FFiillmm 
Film used to be the medium used for 
creating most audiovisual programs. 
Movies, television programs, and 
commercials were all shot on film. 
Film was and is an excellent medium for 
several reasons: 
◦ Film equipment is relatively portable, so location 
filming is practical. 
◦ Film produces high quality images. 
◦ Film picture and sound tracks are recorded on 
separate strips of film so sophisticated editing is 
possible.
TTeelleevviissiioonn 
Television was the medium used for 
broadcasting studio programs as they 
happened “live”, and other programs 
previously produced on, or copied, to 
film.
WWoorrkksshheeeett –– PPrrooss && CCoonnss 
Attach to page 3 in your interactive 
notebook. 
As we continue through the next slides, 
complete the “cons” sections of your 
worksheet.
CCoonnss ooff VViiddeeoo 
1. Video picture clarity is comparatively 
course because its resolution is relatively 
low. 
2. Video color sometimes lacks a certain 
richness. 
3. Until recently, video has offered less 
flexibility in sound editing. It is common 
for even simple films to mix as many as 
eight or more audio tracks.
CCoonnss ooff FFiillmm 
1. Film is much more expensive to shoot 
and process. 
2. Film is less tolerant of different light 
levels. 
3. Film is more cumbersome, since it is 
almost always recorded on a separate 
tape recorder. 
4. Film titles and effects must be created 
separately in the film laboratory.
Pros of Video and Film 
Use your textbook and class discussion 
to create a list of three pros of video and 
three pros of film. (Ch. 1 pages 9-16) 
We will discuss these in a few minutes.
Video Club 
School News Video 
http://www.youtube.com/watch?v=S_bwryau4LM&Student information card

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1. intro to av production

  • 1. BBrriinngg YYoouurr NNootteebbooookk EEvveerryyddaayy You will NOT be allowed to go to your locker once you come to class. If you forget your notebook you will write your notes on a sheet of loose leaf paper and staple them to the correct page later.
  • 2. Unit 1 – Employability Skills Industry vocabulary Presentation/Communication/Listening skills Safety Copyright law/ethics/intellectual property Television History Changing Technology Software Applications
  • 3. Interactive Notebook Class notes go on the right side (Even pages) Class assignments and activities go on the left side (Odd pages) Highlight and underline key words and concepts.
  • 4. NNoottee TTaakkiinngg PPeenncciill Whenever you see a pencil next to a sentence or paragraph, write it in your notes. Right hand side (even pages of the interactive notebook).
  • 5. NNoottee TTaakkiinngg PPeenncciill Whenever you see a pencil in the top right hand corner of a slide, write everything on the slide.
  • 6. Intro. ttoo AAuuddiioo VViiddeeoo PPrroodduuccttiioonn IInntteerraaccttiivvee NNootteebbooookk PPaaggee 44 TEKS (11) The student develops a basic understanding of audio and video production. The student is expected to: (A) understand the industry, including history, current practice, and future trends by: (i) explaining the beginnings and evolution of audio, video, and film; (ii) describing how the changing technology is impacting the audio, video, and film industries; and (iii) defining terminology associated with the industry; Video: Digital Communication & Production (2008) Chapter 1 – p. 11
  • 7. WWhhaatt iiss vviiddeeoo?? Video is a relatively new technology. Prior to video there was film and television. Video: An audiovisual medium that records on magnetic tape or other media by electronic means.
  • 8. FFiillmm && TTeelleevviissiioonn Film: An audiovisual medium that records images on transparent plastic strips by means of photosensitive chemicals. Television: Studio-based, multicamera video that is often produced and transmitted “live”.
  • 9. DDiiggiittaall FFiillmmmmaakkiinngg Digital Filmmaking uses film making style and techniques to produce films that are recorded and edited in a digital format. The final projects that we produce in this class would be considered digital filmmaking.
  • 10. FFiillmm Film used to be the medium used for creating most audiovisual programs. Movies, television programs, and commercials were all shot on film. Film was and is an excellent medium for several reasons: ◦ Film equipment is relatively portable, so location filming is practical. ◦ Film produces high quality images. ◦ Film picture and sound tracks are recorded on separate strips of film so sophisticated editing is possible.
  • 11. TTeelleevviissiioonn Television was the medium used for broadcasting studio programs as they happened “live”, and other programs previously produced on, or copied, to film.
  • 12. WWoorrkksshheeeett –– PPrrooss && CCoonnss Attach to page 3 in your interactive notebook. As we continue through the next slides, complete the “cons” sections of your worksheet.
  • 13. CCoonnss ooff VViiddeeoo 1. Video picture clarity is comparatively course because its resolution is relatively low. 2. Video color sometimes lacks a certain richness. 3. Until recently, video has offered less flexibility in sound editing. It is common for even simple films to mix as many as eight or more audio tracks.
  • 14. CCoonnss ooff FFiillmm 1. Film is much more expensive to shoot and process. 2. Film is less tolerant of different light levels. 3. Film is more cumbersome, since it is almost always recorded on a separate tape recorder. 4. Film titles and effects must be created separately in the film laboratory.
  • 15. Pros of Video and Film Use your textbook and class discussion to create a list of three pros of video and three pros of film. (Ch. 1 pages 9-16) We will discuss these in a few minutes.
  • 16. Video Club School News Video http://www.youtube.com/watch?v=S_bwryau4LM&Student information card