The document outlines Allison Hewitt's initial plans to promote a coming of age adventure book about twin teenagers searching for Bigfoot, including creating an adver-gif, poster, and book cover using earth tones and incorporating a Sasquatch footprint. The target audience for the book and promotional materials is new adult and young adult teenagers aged 15-25 based on qualitative research. Key elements like fonts, colors, and styles are considered to visually represent the characters and set a mysterious woodland theme.

1. Initial Plans
Allison Hewitt

2. Mind Map
Book cover/poster
Movie poster/cover
Advergame/live
action story board.
Coming of age,
adventure big-foot
hunt theme.
Earth colors to
represent the
woods and
adventure and
bigfoot (greens
and browns)
Sasquatch foot print
imbedded in grassy dirt.
Font inside the foot print, distinctive
colors to represent main characters
(flossy pink and orange)
Horror/thriller/a
ction
Dark, shadowy colours
to represent the
mysterious and evil
side of horror. Bright
red to connote blood
and danger.
Bold, sharp font.
Bold, cursive,
vintage font.
Title
YA/NA
Target
audience –
15 +
Poltergeist, ghoul,
evil spirit.
Title
Adventure,
journey game
Side scroll/point
and click/choose
your own
adventure.
Bright colours to
appeal more to
the younger
generation.
9+ age
range.

3. BOOK
Adver-gif.
*Coming of age-adventure-mystery about two
twins trying to track down big foot in there
deceased fathers home town, with the help of
his old adventure-logs.
Front cover synopsis:
Grassy back ground,
sasquatch foot print,
title in the front print.
Grassy, earthy tones
like green and brown
and hints of orange
to represent the
outside.
Orange and Pink
font to represent
the main
characters. Bold
and cursive,
imbedded into
the foot print.
Need
a
title.
Authors name
Back cover
Blurb *
Store scan
code.
Positive
review
quotes.
Target audience: New Adult, Young adult.
Teenager – 15 – 25
NRS social grade: BC1C2D
Synopsis – The two
twins high fiving over
a sasquatch
footprint. Twins are the opposite of
each other: the girl has flossy
pink hair and bright,
flamboyant clothing to
represent her bouncy
personality. The boy is
dressed in modest neutral
colours with dark hair to
represent his serious nature.
Natural but
bright colours,
bright green
grass and a really
dark brown for
the foot print.
Premiere pro
1x1 pixel art.
Title of the book
so the audience
knows what's
been advertised.
Forrest/woo
dlands
Dark greens and
browns and soft
yellows, blue sky’s.
Pine tree’s and
acorns.
A sasquatch
figure lurking in
the background
behind tree’s.
Figures
representing
the
characters
looking for
clues.
Authors name

4. Mood Board

5. Mood Board Analysis
Is there any repetition in the images you have collected?
Repeated colours/images styles/fonts/tone/mood
• A lot of green, blues and browns show up on my mood board because of the recurring
woodland imagery. This is because I need a lot of wildlife inspiration to create a book about
adventure and finding bigfoot.
How will your mood board influence your final product?
• My mood board will help me see how a book cover and a book poster conventionally looks to
give me a reliable idea on how to design mine.
• It will inspire me to create something adventure themed because of the pictures of wood life
and the outdoors.

6. Informal Proposal
Current Idea
Concept Promotion of a coming of age, adventure/mystery book about two teenage twins on a search for
big foot.
Type of
products you
would make
• Adver-gif
• Poster
• Book cover
What you will
need to make
them
• Adobe Photoshop
• Careful planning
• Access to internet
Audience New Adult, Young adult.
Teenager:15 – 25
NRS social grade: BC1C2D

7. Choices
Discounted ideas Reasons for not choosing this
project
videogame/Live action story board • The target audience would have been 9+ which is
quite young and would of been hard to do qualitative
and quantitative research into.
• I’m not sure I have the skills necessary to make an
extended video game
• I may not have had the time to do a video game and
two other projects.
Movie poster/cover • This Idea was much like the once I ended up
choosing, so it was really a choice of which I found
more interesting. Because I have already made a
movie poster in the past, I thought it may have been
more intriguing to focus on book promotion.