The document provides an evaluation of a personal project to design packaging for a video game. It includes sections on research, planning, time management, technical qualities, aesthetic qualities, audience appeal, and peer feedback. The research influenced the colors, props, and design elements used. Planning helped lay out the design and take inspiration from other products. Time management was an issue, as more time would have allowed for more details. The peer feedback noted things they liked, such as the sky and water, and improvements that could be made, like adding more detail to the trees and campfire area. The evaluation identifies areas that went well and others that could be improved.

1. Personal Project
Evaluation
Daniel Wilcock

2. Production Process Evaluation

3. Research
The research gathered helped shape the colours I’d use on the front. They
were attractive and welcoming colours in the sky. With the research gathered
I can understand what the audience want so I can tailor to their needs. As
well as the colours used, the research influenced the props in the design such
as mountains, trees, tents and campfires.
Negatively it restricted what I wanted in MY design. Having to cater to other
peoples needs and not have my own in there made me feel like it held me
back. I feel as if more layers of mountains would be better as well as having
more foliage on mountain sides to make it less grey and to add more colour to
it.

4. Planning
The planning helped me lay out a design in my mind. It began giving me
ideas and inspiration. Taking the similarities from multiple existing
products about characters and title fonts. It improved my product by
making it look more professional. The mood board helped give authentic
props and outfit design ideas. The mood board also gave me terrain to
reflect ideas out of, such as the canyons and mountains.
I don’t believe there are any negatives.

5. Time Management
My time was not handled well at all. I would have created a better product
however I had to isolate on a day and wasn’t well on others. If I had more
time to create my product I would have added more detail on the front,
maybe silhouettes of the Clay, a cowboy hat on the title and more foliage in
the foreground. If I had more time to design I would’ve added a backside of
the case which would’ve included a blurb and illustrations from within the
game. I also would’ve included a brief blurb on the back with a rough
introduction to the games plot.

6. Technical Qualities
Similar art
style for title
Similar cartoonish art
style
Similarity in rolling
mountains
Main
character front
and centre

7. Aesthetic Qualities
Bright and
vibrant colours
Symmetrical
mountains and trees
are appealing to the
eye
Perfect mix of dark and
bright colours
Would be better
if the campfire
was larger and
had more detail
Large and dim
title to fit in
with the aged
theme

8. Audience Appeal
Notable things that I have included that I gathered from my research are having
the protagonist on the front, the use of the colours red, brown, blue, yellow,
orange and cream.
I also included things my interviewees associate with adventure such as
mountains, trees, water, islands and camping equipment and necessities such as
tents and campfires.
I included three birds above the sunrise to satisfy the outdoor and nature
dependant people.
Not using any props, outfits or activities that can be pinned to specifically one
gender or age kept it appropriate to a wider market and has no content on it such
as violence and whatnot that could offend a group or persons.

9. Peer
Feedback

10. Feedback 1
• What did you like about the product?
I like the colour design and I think the sky looks very
nice. The mountains look very cool
• What improvements could have been made to
the product?
– nothing

11. Feedback 2
• What did you like about the product?
Unique and not too flashy
• What improvements could have been made to
the product?
Campfire island is a bit baron

12. Feedback 3
• What did you like about the product?
The waves pattern in the water catches my
attention
• What improvements could have been made to
the product?
The trees look rushed below the mountains

13. Peer Feedback Summary
• What do you agree with from your peer
feedback?
The faded sky looks very nice as does the water. I do agree with how different
my product looks from other products.
• What do you disagree with from your peer
feedback?
I don’t agree that there is nothing to be improved upon however I do agree
with everything else that has been written

14. Peer Feedback Summary
I would definitely be more careful with the trees below the mountains. I feel they
look out of place with how scruffy they look. I’d also take into consideration the
feedback of having a bit of a plain campfire setting. I don’t like the fact that the
grass is just plain. I’d have drawn a few more tufts of grass as to not make it look so
flat and drawn. Same goes with the sand. I’d like to have had a cacti or two and
some pebbles and stones mixed in with the sand as to also not make it look as if it
was so obviously drawn. I’d also preferred to have some hunting equipment like a
bow and arrow near the campfire and the clay as well as an animal carcass to show
the game is about survival by living off the land rather than having a groceries bag
by the clays side. After reading that they believed my trees looked rushed I began
to see other imperfections, mainly the fog, look untidy. I also didn’t like that some
parts of the fog on the forefront mountains went over each other and some parts
looked more strong than others.