This document outlines the marketing campaign for the upcoming horror/thriller film "Adeline". It discusses the film's genre, influences from other films like Annabelle, and marketing ideas. The campaign will include a teaser trailer released on social media and YouTube, followed by posters and magazine ads when the full trailer is released and the film comes out. The teaser and marketing materials will feature the doll character and establish a dark, scary tone through imagery, fonts, and sounds to appeal to horror fans.