The mood board analysis summarizes the key elements and influences that will shape the final product. Repeated imagery in the mood board includes the alien, feared, oppressive, and observant. There is also a theme of forbidden knowledge conflicting with norms. Common visual traits are vibrant colors contrasting with dark shadows forming a cohesive aesthetic. This influence will bring feelings of isolation and compression to the desert town setting, with themes of nothing being as it seems either shown directly or implied. The informal proposal outlines a video game concept with themes of isolation, secrecy, forbidden knowledge, and unchecked desire conveyed through bold colors and open or cramped environments. The game posters and magazine spread will target an audience interested in occult mystery genres. Podcast

1. Initial Plans
Will Stewart

2. Mind Map

3. Mind Map

4. Mood Board

5. Mood Board Analysis
Is there any repetition in the images you have collected?
Repeated colours/images styles/fonts/tone/mood
• The sense of the alien and feared is present in nearly all of the images, along with
an oppressive, observant or overlooking atmosphere, like something is watching.
• There is also an element of forbidden knowledge or heresy, the content of the
images conflicting against established norms or laws.
• The most common repeated image trait is the contrast between extremely vibrant
colours and extremely dark shadows, forming a unique flow that streamlines the
various components of the image into a cohesive whole.
How will your mood board influence your final product?
• The focus on both an otherworldly and isolated, or compressed feeling, especially
fitting with the desert town setting.
• The theme of nothing being as it first appears is a major element to the aesthetic,
either displayed through imagery or implication.

6. Informal Proposal
Current Idea
Concept Themes of isolation, secrecy, forbidden knowledge, and the consequences of
unchecked desire. This is conveyed through a dark but bold colour palette, and either
large and open, or small and cramped environments. Another core component of the
plot is that there is some greater power watching, displayed through the
composition of the piece itself.
Type of
products you
would make
• Video Game Poster x4
• Magazine Cover + Double-Page Spread
What you will
need to make
them
Paper, Pencil + Pen, Computer, Photoshop CS6, Scanning Equipment
Audience Gender irrelevant, because of a relatively gender-equal cast; ages 16-30; fans of
authors like H.P. Lovecraft, Bram Stoker and Mary Shelley. An action-oriented
mindset is preferred due to the game’s combative elements, but also an interest in
mystery elements because of an overarching conspiracy and criminal storyline. As
the characters come from vastly different backgrounds, social status is also
irrelevant; the preferred psychographic type is those who are intrigued by occult
aspects, such as fans of the fantasy or paranormal genres.

7. Choices
Discounted ideas Reasons for not choosing this
project
Podcast • Already experienced, did not have much
of an interest.
• Hard to think of content applicable to
podcast form, based on the concept I
intended for the content itself, as shown
in the mood board.
Magazine Spread • Similarly, there was just a lack of ideas on
what specifically to include in the articles
that needed to be written.
• There was not enough material for the
project to be fully established yet,
making it difficult to create any in-depth
articles or promotional components.