The document discusses plans for launching a new clothing brand focused on casual and ethnic wear for men and women. It will offer personalized, hand-painted and embroidered clothes customized based on online customer preferences and feedback. The brand aims to engage customers through an online community on social media where they can provide input, view collections and quizzes, and get fashion advice from an animated "Style Guru" character. It will also partner with celebrity stylist Sabyasachi Mukherjee to design a premium collection and hold fashion shows.

1. Name of the Brand: Based out of West Bengal launching in the 4 metros

5. Popculture Tees: A Guide

6. Site design: Should be simplistic yet creative and attractive

7. Case: Threadless Tees

8. Busted Tees: link for size chart

11. Album Cover: Sunburn Festival Quizzes / other applications can be created with the same theme