My media product uses conventions of real magazines such as including a barcode and price tag to make it seem like a real product that could be sold. Using the name "General Dench" represents the target youth audience that enjoys mainstream/rap music. The magazine would likely be distributed in places where its target audience frequents, such as newsagents, colleges, and town centers. The intended audience is males and females ages 15-24 interested in mainstream/rap music artists featured in the magazine like Will.I.Am.