Porter's five forces model of competition analyzes five competitive forces that shape every industry: the threat of new entrants, the power of buyers, the power of suppliers, the threat of substitutes, and rivalry among existing competitors. The document discusses each of these forces and how information technology and e-commerce can be used to gain competitive advantages by countering these forces, such as by reducing costs, creating new sales channels, locking in customers and suppliers, and differentiating products and services from rivals. It also explains how e-commerce can help businesses achieve competitive advantages related to cost leadership, differentiation, and focus in order to compete effectively within their industry.