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The document outlines the steps of an anti-smoking campaign on a college campus. It will initially post pictures around campus of students smoking with the campaign's symbol and tagline. It will then display environmental and health hazard messages alongside the symbol and tagline. Going forward, it will distribute caps with the symbol and tagline printed on them. It will also hold an interactive event to distribute flyers and caps while building a relationship with students. The campaign will designate smoking areas and apply fines for non-compliance while also analyzing the results of these efforts.






