E Business Strategy 5
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This document discusses strategies for developing an e-business presence. It begins by outlining the benefits of the internet and e-commerce for businesses, including wider distribution, lower costs, and ability to serve customers 24/7. It then discusses determining a company's competitive advantage through analyzing strengths, weaknesses, opportunities, and threats. The document concludes by providing tips for implementing an e-business strategy, such as developing a clear value proposition, promoting the site, and focusing efforts on niche markets for small businesses.
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E Business Strategy 5
- 1. E-Business Strategies Bob Smith Associate Professor/Extension Specialist Dept. of Wood Science and Forest Products Virginia Tech E-Commerce: Impacting the Way We do Business October 1-2, 2001, Nashville TN
- 4. “ When history is written, the creation of the Internet may be ranked alongside Johann Gutenberg’s printing press and Marconi’s radio as among the major advancements in human communication.” Roanoke Times, March 1, 1997
- 15. Internet
- 23. What’s Being Sold? Source: Forester Research Inc. 1998
- 25. Why an E-Commerce Strategy
- 38. What is Strategy
- 40. The goal is to develop a sustainable competitive advantage. There are generally two forms of competition, Operating effectiveness (production) or Competitive position (marketing)
- 45. Differentiation can provide insulation against competitors because of brand loyalty by customers and a resulting lower sensitivity to price
- 46. Focus Key Idea: Focus on a particular buyer group, segment of the product line, or geographic market
- 47. This strategy is built around serving a particular target market very well. The premise is that a firm is able to serve its narrow strategic target more effectively or efficiently than competitors who are competing more broadly By effectively implementing this strategy a firm can achieve differentiation by better meeting the market needs or lower costs through specialization, or both
- 53. Strategic Planning Industry and competitive analysis Electronic Commerce, 2000 Strategy formulation Strategy reassessment Implement-ation plan
- 56. Strengths (S) Weaknesses (W) INTERNAL FACTORS Company Analysis Production Marketing Electronic Commerce, 2000
- 57. Opportunities (O) Threats (T) EXTERNAL FACTORS Competitive Analysis Production Marketing Electronic Commerce, 2000
- 58. Strengths (S) Weaknesses (W) Opportunities (O) Threats (T) INTERNAL FACTORS EXTERNAL FACTORS SO Strategies Generate strategies here that use strengths to take advantages of opportunities WO Strategies Generate strategies here that take advantage of opportunities by overcoming weaknesses ST Strategies Generate strategies here that use strengths to avoid threats WT Strategies Generate strategies here that minimize weaknesses and avoid threats Company and Competitive Analysis Electronic Commerce, 2000