The document discusses concept development for new products or businesses. It provides tips for generating ideas such as focusing on quantity, avoiding criticism, setting goals, using analogies, and balancing individual and group work. The concept development cycle involves concepting, building, testing, getting feedback, and making revisions. Empretec applies concept development using principles of thinking outside the box, learning by doing, and teamwork. The methodology was developed by Harvard and focuses on developing personal entrepreneurial competencies.