This document discusses ego network analysis and its advantages over sociocentric network analysis. It begins with an overview of ego networks and sociocentric networks. Ego networks have several practical advantages, including flexibility in data collection, broader inference potential, and the ability to examine overlapping social circles. However, ego networks also have disadvantages like inability to measure reciprocated ties and map broader social structure. The document then reviews common measures used in ego network analysis, including measures of network size, tie strength, composition, and homophily. It provides examples of how to operationalize these concepts.