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The Science of Start
Types of Resources




                       paulshawsmith
                          scientific business strategy
What do you need to
learn this week?




                paulshawsmith
                   scientific business strategy
What key resources does your
business need to operate?




                    paulshawsmith
                       scientific business strategy
Can you acquire those key
resources?




                   paulshawsmith
                      scientific business strategy
What are the costs and terms
of acquiring your key
resources?




                   paulshawsmith
                      scientific business strategy
1
    Physical Resources
    (Things)




                   paulshawsmith
                      scientific business strategy
Buildings
Vehicles
Machines
Logistics Infrastructure
Make a list of physical
resources your business
needs?




                   paulshawsmith
                      scientific business strategy
2
    Intellectual Resources
    (Knowledge)




                   paulshawsmith
                      scientific business strategy
Patents
Company Secrets
Copywrites
Brands
Databases
Make a list of intellectual
resources your business
needs?




                     paulshawsmith
                        scientific business strategy
3
    Human Resources
    (People)




                 paulshawsmith
                    scientific business strategy
Experienced Employees
Skilled Employees
Expert Employees
Make a list of human
resources your business
needs?




                   paulshawsmith
                      scientific business strategy
4
    Financial Resources
    (Money)




                   paulshawsmith
                      scientific business strategy
Source: FinScope (2011)


Sources of financing
Banks
Equity Investors
Government loans or grants
Crowd Funding
What financial resources will
your business need?




                    paulshawsmith
                       scientific business strategy
5
    Social Resources
    (Contacts)




                  paulshawsmith
                     scientific business strategy
Key Contacts & Relationships
Political Connections
Incubator average   Industry average
      (3/20 fail)        (10/20 fail)



                        Source: Phillips (2002) and Audretch (1995)


Support Network
Advice from accountants 3< /yr   No advice from accountants
      (16/20 survived )               (9/20 survived)



                                                Source: Watson (2007)


Key Advisors
Patrons or Champions
Thought Leaders
What social resources does
your business need?




                   paulshawsmith
                      scientific business strategy
In groups of 3 – 4:


  *    For each person’s business create a dream list of
       resources for your business


  *    Think: Things, knowledge, people, money & contacts


  *    What resources would get you making money next
       week?

  *    What resources would get you acquiring customers?


  *    What resources would get you delivering products and
       services?

List your dream resources

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06.1 types of resources

Editor's Notes

  1. So, the first thing that R100 million plus entrepreneurs do is they have ambition. Oceans and oceans of ambition.
  2. Take for example a study done at the on over 5,000 firms that looked at whether firms sought advice from an their accountant. Firm which did seek advice had a 70% higher odds of surviving then firms which did not seek advice.