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01.4 Improving ideas
The document discusses three key ways that ideas can be improved: 1. Idea evolution - adapting and learning from the original idea over time through iterations. 2. Combining - bringing together different ideas, technologies, people and approaches to create new combinations that were not originally envisioned. 3. Experimenting and testing - piloting ideas in the real world, talking to potential customers and experts, and using data from experiments to learn what works and refine ideas. Running small, cheap tests is emphasized over lengthy planning. The summary captures the main message around how ideas can evolve, be combined creatively with other elements, and improved through real-world experimentation, as discussed in the document.
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01.4 Improving ideas
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- 2. 1 Idea evolution paulshawsmith scientific business strategy
- 3. Did you changeor adapt your original idea? No! Yes! 33% 66% paulshawsmith scientific business strategy Source: Bhide (2000)
- 4. Great Idea paulshawsmith scientific business strategy
- 5. Better Idea Learn paulshawsmith scientific business strategy
- 6. Better Idea Learn Learn paulshawsmith scientific business strategy
- 7. Better Ide Learn Learn Learn Learn paulshawsmith scientific business strategy
- 8. Success Learn Learn Learn Learn paulshawsmith scientific business strategy
- 9. paulshawsmith scientific business strategy
- 10. Learn paulshawsmith scientific business strategy
- 11. Learn Learn paulshawsmith scientific business strategy
- 12. Learn Learn Learn paulshawsmith scientific business strategy
- 13. Learn Learn Learn Learn paulshawsmith scientific business strategy
- 14. Success Learn Learn Learn Learn paulshawsmith scientific business strategy
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- 17. Success Idea 4 Learn Idea 5 Learn Idea 2 Learn Idea 3 Learn Idea 1 paulshawsmith scientific business strategy
- 18. Key Key Activities Partners Key Cost Resources Structure Revenue Stream X Product Offering Test Learn Distribution Customer Channels Segment Guess
- 19. Learn 1 Learn 2 Current BM Improved BM Improved BM Learn 5 Learn 4 Learn 3 Improved BM Improved BM Improved BM Learn 6 Learn 7 Learn 8 Improved BM Improved BM Improved BM
- 20. 2 Combining paulshawsmith scientific business strategy
- 21. Great business ideascome from combining
- 22. AMAR BHIDE Crazy Quilt Principle: Build a network of self-selected stakeholders paulshawsmith scientific business strategy
- 24. AMAR BHIDE paulshawsmith scientific business strategy
- 25. Larry & Sergey (PageRank)
- 26. Urs (New code) Larry & Sergey (PageRank)
- 27. John Doerr (OKR) Urs (New code) Larry & Sergey (PageRank)
- 28. John Doerr (OKR) Urs (New Jim Reese code) (Tight server farm) Larry & Sergey (PageRank)
- 29. John Doerr (OKR) Urs (New Jim Reese code) (Tight server farm) Larry & Sergey Yahoo (PageRank) (Billion page index)
- 30. crawler) (Faster John Doerr Yahoo (OKR) Urs (New Jim Reese code) (Tight server farm) Larry & Sergey Yahoo (PageRank) (Billion page index)
- 31. crawler) (Faster John Doerr Yahoo (OKR) Urs (New Jim Reese code) (Tight server farm) Larry & Overture Sergey Yahoo (Auction (PageRank) (Billion page index) adverts)
- 32. crawler) (Faster John Doerr Yahoo (OKR) Urs (New Jim Reese code) (Tight server farm) Larry & Overture Sergey Yahoo (Auction (PageRank) (Billion page index) adverts)
- 33. • Search engine • Page rank • New code • OKA • Tight server farm • Faster web crawler • Billion page index • Auction advert • Corporate structure The current day Goggle is a combination of great ideas
- 34. 3 Experimenting & testing paulshawsmith scientific business strategy
- 35. * It’s all about pilots, prototypes and creating new ways of doing things
- 36. * It’s all about learning what works in the real world
- 37. Super innovators 75 percentile Non innovators 39 percentile Source: Dyer, Gregersen & Christensen (2011) Experimenting skills
- 38. Suppliers Potential Regulatory Customers Bodies Industry Employees Indirect Competitors Industry Experts Direct Competitors Lead Competitors Users Industry Bodies Talk to people who know the answer
- 39. Run experiments onGoogle Adwords
- 40. Run experiments onFacebook Ads
- 41. Test your businessidea doing a PowerPoint pitch
- 42. Find a cheapway to pilot test your business
- 43. Learn from yourexperiments
- 44. Guess? Guess? Guess? Guess? Guess? Guess? Guess? Guess? Guess?
- 45. Guess? Guess? Test Test Guess? Guess? Guess? Test Test Test Guess? Guess? Test Test Guess? Guess? Test Test
- 46. In groups of3 – 4: * Discuss how you will turn your worst idea into a good idea * Think idea evolution, combining, experimenting & testing * Choose one member to present * Explain how it went from a “bad” idea to a “good” idea From a “bad” ideas to “good” ideas
Editor's Notes
- #16 Company White water rafting, survival training, fishing & canoeing. Fine in Summer, but in winter when it was dark and cold – tourist wanted as much to do with him as, a modelling agent would want to Quaizmodo. So, he travelled the world and thought that he would hold a ice art exhibition. However, day before the exhibition the tempraturesunually rose and all the art melting. Being a quick witted fellow. Bergvist decided to hold a seminar on how to make ice art. What he found is that a number of the guest started making igloos and talking about wanting to spend a night in an igloo. So, he chucked on the ice scuplture idea as so the ice hotel was born. 33,000 vistors now visit the Ice Hotel every year and 11,000 guest stay over night making Bergvist very successful in the process.
- #17 Evan Williams is an entrepreneur that founded 2 of the top 10 internet sites. Blogger and Twitter. What is interesting about both start ups is that his initial plan or “guess” were different to the final business. Pyra Labs which become blogger was initially a project management software company, a note taking feature of the software was spun off at blogger. Odeo was a podcast company that he realised as going no where, his guess was wrong, he through decided do a brainstorm session that resulted in twitter.