Resource mobilization refers to activities an organization undertakes to secure new financial, human, and material resources to advance its mission and ensure sustainability. It is important as it allows organizations to continue and improve services, scale up, and stay in business by generating new resources. The four main types of resources are physical, human, intellectual, and financial. Organizations achieve sustainability through programmatic, institutional, and financial stability, with strategic planning forming the basis for resource mobilization efforts. Challenges can be overcome through intelligence gathering, customizing mobilization to align with strategic plans, and establishing credibility through evidence-based results.

1. RESOURCE
MOBILIZATION
AND OVERCOMING CHALLENGES
JOSHUA P. SALCE L.AGR.

2. WHAT IS RESOURCE
MOBILIZATION?

3. RESOURCE
MOBILIZATION
The term resource mobilization refers to all
activities undertaken by an organization to
secure new and additional financial, human
and material resources to advance its mission.
Inherent in efforts to mobilize resources is the
drive for organizational sustainability.

4. WHY IS RESOURCE
MOBILIZATION SO
IMPORTANT?

5. Ensures the continuation of your organization’s
service provision to constituents.
Supports organizational sustainability
Allows for improvement and scale-up of
products and services the organization
currently provides,
1
2
3
Why is Resource
Mobilization so important?
4 Organizations, both in the public and private
sector, must be in the business of generating
new business to stay in business.

6. TYPES OF
RESOURCES
FOUR TYPES OF RESOURCES IN
BUSINESS:

7. PHYSICAL
RESOURCES
1
• PHYSICAL RESOURCES ARE TANGIBLE
ASSETS THAT A ORGANIZATION MAY USE
TO CREATE AND DISTRIBUTE ITS
PRODUCTS OR SERVICES.
• SOME EXAMPLES OF PHYSICAL
RESOURCES INCLUDE EQUIPMENT,
PRODUCTION OR STORAGE FACILITIES
AND INVENTORY.
• EVEN IF A ORGANIZATION DOESN'T
OFFER A TANGIBLE PRODUCT, IT CAN
STILL USE PHYSICAL RESOURCES.

8. HUMAN
RESOURCES
2
• HUMAN RESOURCES ARE THE PEOPLE
WHO HELP THE ORGANIZATION RUN.
• THIS CAN INCLUDE THOSE WHO HELP
DEVELOP THE CONCEPTS, IDEAS AND
STRATEGIES FOR THE ORGANIZATION.
• LIKE OTHER RESOURCE TYPES, HUMAN
RESOURCES CAN BE A CRUCIAL ASPECT
OF AN ORGANIZATION.

9. INTELLECTUAL
RESOURCES
3 • INTELLECTUAL RESOURCES CAN INCLUDE ANY
NONTANGIBLE RESOURCES THAT ALLOW A
ORGANIZATION TO OPERATE SUCCESSFULLY.
• DATA CAN ALSO BE AN INTELLECTUAL
RESOURCE.
• INFORMATION ABOUT IMPORTANT TOPICS LIKE
CONSTITUENTS SATISFACTION OR EVALUATION
CAN GREATLY INFLUENCE THE ORGANIZATION'
PERFORMANCE AND DECISION-MAKING.

10. FINANCIAL
RESOURCES
4 • FINANCIAL RESOURCES ARE THE
MONETARY SOURCES AN ORGANIZATION
CAN USE TO COMPLETE GOALS.
• IN MANY CASES, FINANCIAL RESOURCES
ARE AN IMPORTANT ASPECT OF
SECURING OTHER RESOURCE TYPES.

11. WHAT IS SUSTAINABILITY IN
RESOURCE MOBILIZATION?
Programmatic
sustainability is an
organization's ability to
consistently create and
deliver quality products
and services to its
constituents.
PROGRAMMATIC
SUSTAINABILITY
Institutional sustainability
refers to a organization
internal strength and
ability to stay successful as
an organization through
structure and policy. This
type of sustainability
comes when an
organization can develop
strong but flexible
structures and effective
governing practices.
INSTITUTIONAL
SUSTAINABILITY
Financial stability is an
organization's ability to
consistently maintain the
proper financial
resources to grow and
improve.
FINANCIAL
SUSTAINABILITY

12. THE
STRATEGIC
PLAN: THE
GENESIS OF
RESOURCE
MOBILIZATION

13. HOW DO WE
OVERCOME
CHALLENGES?

14. Intelligence Gathering is the ongoing collection of
information about funders/investors, funding
opportunities, other organizations and the political
environment.
BRIEF AND RESEARCH
1
Resource mobilization efforts should align with your
organizational mission, objectives and strategic plan.
2 CUSTOMIZATION
Be prepared to provide evidence-based results.Your
organizational performance today impacts your ability
to generate resources tomorrow.You must establish
and maintain organizational credibility and
reputation.
3 EXECUTION

15. THANK YOU!