resource mobilize

1. CHAPTER ELEVEN
Resource Mobilization for
an Enterprise

2. • Resources are inputs that go into an enterprise to
ensure that activities are carried in marketing,
production, and management.
• Without resources nothing will be produced or sold.
Traditionally everyone in need for resources to go
into business looked to the banks for assistance.
Now, there are numerous sources of inputs which one
with talent can exploit.
• Ask yourself, how do individuals organizing social
function parties and events are able to mobilize
resources. Are there lessons we can learn from
social function organizers?
INTRODUCTION

3. Session Learning Objectives
On completion of this session, the trainee will be
able to:
Define the concept of resources.
Explain the importance of resources in an enterprise.
Discuss the role of resource mobilization in an enterprise;
Outline the various resource providers;
Discuss methods for resource mobilization;
Mobilize resources for enterprise development

4. Learner Activities/Environment
• Learners will define the concept of “resource”.
Learners will give examples of the resources
identified.
• Learners will list the resources needed.
• Learners will identify possible providers of the
resources identified.

5. Definition of Resources
• To start business operations you will need resources.
• Resources are might be financial or non financial.
• Resources are inputs that are needed in the business to carry out
the business operations.
• You the entrepreneur are the most important resource in the
business. There are other resources needed namely human resources
to carry out work, business guidelines to assist in a consistent and
quality provision of information, facilities such as machines to make
work easier, materials to turn into products or services and funds to

6. QUALITIES YOU NEED TO MOBILIZE
RESOURCE FOR AN ENTREPRISE
• You must estimate how much resources you need to
start and run the business.
• Money is usually the resource mentioned by most starting
up entrepreneurs.
• However, the amount of funds can be reduced if you ask
for resources instead of hard cash.
• To Borrow resources you need certain talents such as:

7. CONT…
(1). Passion – you must have a strong passion
for business opportunity
(2). Curiosity - ask many questions on who can
help on the contact persons for resources
(3). Optimism – if you are turned down by one
person or one organization do not give up. You
will need to improve your proposing skills;
(4). Prudence – you must be careful with money and
have control on cost and the value to the business.
(5). Competitive – resources are limited and as an
entrepreneurs you must beat competition

8. (6). Risk taking – to mobilize resources you should not fear taking
• calculated risks.
(7). High energy levels – Take good care of you health and eat sensibly because
you will definitely be stressed at more than one occasion.
(8). Flexibility – you should take advantage of the changing resource environment and
change with them;
(9). Be Confident – you must be confident that you will achieve resource mobilization
goal;
(10). Be Persistent - never give up in asking for resources until you receive;
(11). Be economical - use all available resources on priority areas in the business;
(12). Self Belief - firmly believe that success and failure lies within your personal control and
influence
CONT…

9. Exercise
• Answer the following questions:
(1). What is risk and risk taking?
(2). Why do individuals avoid taking risks in business?
(3). “Risk taking is gambling”. Do you agree? Explain
your answer

10. EXERCISE
• Answer the following questions:
• 1. Describe a business opportunity.
• 2. What can make a business opportunity
acceptable?
• 3. Explain the process of selecting business
opportunities?

11. SUMMARY
• We discussed that risk exists as a result of you the
entrepreneur failing to forecast with certainty of future
events. Risk was described as either a danger or threats to
your business or an opportunity to make a profit. Risk
taking was explained as the ability to judge the chances,
risk what is necessary and avoid risks which have little
likely incentive. Risk avoidance was described as
adopting a safe and failure proof life though not
profitable. Various types of risks especially experienced by
new entrepreneurs were listed. The awareness that you
can make a profit by taking a risk is a real description
of anentrepreneurship.