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![Use quick emotion symbols
• Happy : )
• Frustrated : (
• Embarrassed : |
• Problem !
• Obstacle []](https://image.slidesharecdn.com/02-160417095144/85/Session-2-Interviews-techinques-7-320.jpg)
Uploaded byCo-founder Ignitor
Session 2 - Interviews techinques
1. The document provides advice on conducting customer interviews to better understand their problems and needs. It recommends being empathetic, taking detailed notes, and interviewing customers in teams. 2. Key tips include using emotion symbols in notes, getting comfortable hearing unwanted feedback, listening without influencing, and confirming understanding by paraphrasing responses. 3. The goal is to conduct at least 20 interviews, run 2 experiments based on findings, and continually refine understanding of customers and problems worth solving based on their experiences.
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Session 2 - Interviews techinques
- 1.
- 2. Be super nice 1Small talk 2 Smile and laugh 3 Fun 4 Gifts or props
- 3. Have empathy 1 Reward 2Emphatic stories 3 Keep it conversational
- 4. Note taking 1 Lookfor emotion 2 Keywords / phrases 3 Word document / Note pad
- 5.
- 6. Do interviews inteams of 2 (If possible) • One ask questions • The other writes down answers
- 7. Use quick emotionsymbols • Happy : ) • Frustrated : ( • Embarrassed : | • Problem ! • Obstacle []
- 8. Interview tips • Getpsyched to hear thing you don’t want to hear • Disarm “politeness” training • Use the mom test (Behaviour not opinions) • Listen, don’t talk • Encourage but don’t influence • Parrot back to confirm • Say thank you
- 9.
- 10. This can saveme months and years!
- 11. This is whatthe world’s best entrepreneurs do!
- 12. I am opento being wrong!
- 13. Customer insight isthe key to startup success!
- 14. Customer insight isthe key to startup success!
- 15. I will finda way or make one!
- 17. Be like whenfinding customers. Talk to them like Keep looking until you find one behaving like
- 18.
- 19. Paul Smith XX A bigger problem was having no time! XX X X X X X X Mark Briggs Sipho Ndlovu Michael Mandy Greg Linda Julian Richard Siya X X Older customers Lived in a rural area!
- 20. Problem interviews Corporate employees looking to start abusiness Startup Events 10 Interviews Sought advice or help with starting the business 7 / 53 Sought advice or help Most people don’t spend a lot of money on seeking help Look for sponsors and offer the programme for free
- 21. CAN YOU… findearly adopters? 1 Do 1 round of interviewing 2 Write up actual results 3 Analyze what you have learned - New customer definition - New customer problem - New channel 2 / 10 Spent money trying to solve the problem
- 22. 2 / 10 Spentmoney, time or effort 10 / 10 Spent money, time or effort 1 What was different about customers that had the problem? 2 Is there a bigger problem worth solving? 3 Should you try targeting a different customer segment? 4 Should you try a different idea?
- 24. Corporate refugees Software engineers Online retailers Business with R1M+ turnover CorporatesSoftware Engineers Don’t know how to grow Need accountability Not using best practice Can’t get customers Need to raise funding Don’t know how to grow Startup events LinkedIn Profiles Friends on Facebook Friends on Linked in Cell phone address book Startup Events
- 25. Corporate refugees Software engineers Online retailers Business with R1M+ turnover CorporatesSoftware Engineers Don’t know how to grow Need accountability Not using best practice Can’t get customers Need to raise funding Don’t know how to grow Startup events LinkedIn Profiles Friends on Facebook Friends on Linked in Cell phone address book Startup Events
- 27. Interview customers • Getout of the building • Conduct customer interviews (Phone or face-to-face) • Aim to do at least 20 interviews • Aim to run and analyse 2 experiments • Next presentation at 12:30 • Feel free to ask for help from Andrew or Paul after each round of interviews
- 28. Customer behaviours What docustomers need to do to purchase?
- 29. What actions docustomer need to take to purchase?
- 32. Create customer interviewplan: Put together a plan to speak to at least 10 customers tomorrow morning: 1. Friends and family (Facebook, Linkedin, Email, Cell phone) 2. Social media (Twitter, Facebook, Google, LinkedIn) 3. Online ads (Twitter, Facebook, Google, LinkedIn, OLX, Gumtree) 4. Similar services (Competitor products, Products / services you use before/after) 5. Events (Conferences, Sporting events, Seminars, Meetups) 6. Bored people (Waiting in lines, Gautrain, Bus stops, Taxi ranks) 7. Cold calling (LinkedIn, Facebook, Google) 8. Public spaces (Events, Parks, conferences, Airports)
- 33. Corporate refugees Software engineers Online retailers Business with R1M+ turnover CorporatesSoftware Engineers Don’t know how to grow Need accountability Not using best practice Can’t get customers Need to raise funding Don’t know how to grow Startup events LinkedIn Profiles Friends on Facebook Friends on Linked in Cell phone address book Startup Events
- 34. Task (5 MINS) 1Brainstorm 5 different channels (Ways to find your customer) 2 Select the best channel. 3 Place your Channel / Experiment 1 column. 4 Return to your seats asap. Customer problem Customer problem Customer problem Customer problem Customer problem Customer problem Channel Channel Channel Channel Channel Channel