SlideShare a Scribd company logo
The lean approach
How we used to launch startups
Business Plan Launch
Product
Development
Learn if idea will work!Months / Years
Steve Blank Eric Ries
Training Trends – The Lean Start-up
Customer Development + Business Model + Agile
Training Trends – The Death of the
Business Plan
Business Model Tools + Validation Boards
“new ventures launched with formal written business plans do not
outperform ones launched without them.”
Source: Lange, Mollov, Pearlmutter, Singh and Bygrave (2007)
A lean startup
Run
Experiments
Launch
Product
Development
Learn if idea will work!
Months / Years
Quickly learn if a business idea will work!
Move from Plan A to a plan that works!
The story of anyperk: 3 months
1 Dating site Mieple (Through friends)
2 Introductions to investors (Through friends)
3 Introductions to jobs (Through friends)
4 A translation company
5 Movie advice company
6 Teaching through Skype
7 AnyPerk (Offer discounts and perks to employees)
Lean Startup: Blue River
Marc Andressen: Assumptions and risks
Alex osterwalder
Customer segments
Value proposition
Distribution channels
Marketing, sales and service
Revenue streams
Key resources
Key activities
Key partners
Cost structure
How much did the price of coffee consumption
change in Swiss households over the last
couple of years?
800%
What was Nesspro’s business model?
Households
(espresso fans)
Households
(espresso fans)
Households
(espresso fans)
Households
(espresso fans)
Households
(espresso fans)
Households
(espresso fans)
Households
(espresso fans)
Households
(espresso fans)
Households
(espresso fans)
Nespresso.com
Households
(espresso fans)
Nespresso.com
Households
(espresso fans)
Nespresso.com
Households
(espresso fans)
Nespresso.com
Households
(espresso fans)
Nespresso.com
Households
(espresso fans)
Nespresso.com
Households
(espresso fans)
Nespresso.com
Households
(espresso fans)
Nespresso.com
Households
(espresso fans)
Nespresso.com
Households
(espresso fans)
Nespresso.com
Households
(espresso fans)
Nespresso.com
Households
(espresso fans)
Nespresso.com
Households
(espresso fans)
B2c
distribution
Nespresso.com
Households
(espresso fans)
B2c
distribution
Nespresso.com
0
10
20
30
40
50
60
70
Before After
16%
Business raising funding
65%
Key assumptions and risks
List the key assumptions and risks (15 mins)
List the key assumptions and risks (15 mins)
List the key assumptions and risks (15 mins)
Lunch

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ECRDA: Loan officer training - Session 2

Editor's Notes

  1. Have recycling product 3 billion francs with one product line
  2. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  3. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  4. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  5. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  6. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  7. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  8. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  9. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  10. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  11. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  12. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  13. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  14. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  15. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  16. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  17. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  18. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  19. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  20. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  21. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  22. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model
  23. Lets turn it into a tool. Very quickly you map out a business model. What is powerful is Channels - Only through there own channels. Failed business model