The document discusses the lean startup approach to launching new businesses. It contrasts the traditional business plan model that takes months or years to validate an idea, with the lean startup methodology of running experiments quickly to learn if an idea is viable. The lean startup approach advocates developing a minimum viable product and getting customer feedback to iterate the business model rapidly. An example is given of AnyPerk, a company that tried several different business ideas in just 3 months before settling on offering employee perks and discounts.