Beyond the ‘Cool’ Factor: Which New Technology Driven Products Will Really Meet Your Needs?
1. Innovation: Necessary but
Insufficient
Rick Anderson
Associate Dean for Scholarly Resources & Collections
rick.anderson@utah.edu
2. Critical Challenges for Research Libraries
Meeting curriculum/research needs
Managing (flat) budgets in the face of (steeply,
constantly) rising prices
Staying relevant beyond curriculum/research support
Scholcomm support
Archiving (content and data)
Publish
J. Willard Marriott Library
3. “Needs” and NEEDS
The library has “needs”; the student/researcher has
NEEDS
Libraries “need”
Affordability
Support when problems arise
Institutional awareness of value added
Patrons NEED
Content
Access (ubiquitous, intuitive, transparent, unfailing)
Support (but only as a last-ditch option)
J. Willard Marriott Library
4. Innovation Is Not a Goal; It’s a Tool
This means
Patrons don’t care whether a new platform is innovative; they
care whether it’s better (and librarians care how much the
change is costing us)
Librarians don’t care whether a new pricing structure is
innovative; we care what the price is
Patrons don’t care about pricing at all; they care about access
Librarians/patrons don’t care whether a new publishing strategy
is innovative; we care whether you’re publishing what patrons
need, in the formats they want, at a price the library can
(sustainably) pay
J. Willard Marriott Library
5. In other words…
Innovation matters only in context
J. Willard Marriott Library
6. Four Recommendations
Don’t bet your future on mere innovation; focus on
improvement and increased relevance
Think today about what you’ll do when your current
unique value proposition loses its uniqueness tomorrow
Watch for opportunities to provide high value at low cost
Don’t be doctrinaire
J. Willard Marriott Library
Notice that at no point so far have I said that anyone needs "innovation." The reality is that neither librarians nor end-users really need publishers/vendors to be innovative except to the degree that the innovation represents an increase in value – or, more specifically, an increase in the particular value that is valuable to us. Those who are selling to us need to bear in mind that innovation is a means to the end of greater value, not an end in itself.
This does not mean that we don't care about innovation or don't want you to care about innovation. It does mean that we only care about innovation in context.