2. BAUER MEDIA
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Bauer Media is a multinational media company founded in 1875 by the BAUER
family which circulates over 38 million magazines on a weekly basis. Bauer
media has been responsible for big names such as: KERRANG, Q, and MOJO.
Headquartered in Germany, BAUER operates worldwide providing many
countries with a variety of different genre magazines
I think BAUER media would be an appropriate publisher for my magazine, as it caters
to a range of readers that may be interested in my genre of magazine, for example
KERRANG is a similar sub genre and has become the worlds biggest selling rock
magazine. Therefore the advertisement and reputation of the publisher will encourage
readers to buy my magazine as they will be aware of the success of current magazines
However a problem with using BAUER media as my publisher would be that their
could be a risk of cutting sales of mother music magazine or my magazine not getting
enough sales because magazines such as ‘KERRANG’ are also published by this
producer.
3. KERRANG
I have chosen to do Rock as my sub-genre. A popular magazine that
specialises in this sub genre is ‘KERRANG!’
• KERRANG is a UK based magazine that is dedicated to rock music. It was
published by Bauer media group in 1981. where is specialised in the new
wave of British heavy metal and the more recent rise of hard rock.
• After the first launch with AC/DCs Angus Young on the front cover the
magazine was released fortnightly but demand for the Rock magazine
grew, and in 1987 they published the magazine weekly
• Over the years KARRANG grew in popularity as they followed the new
musical trends that emerged over the years such as thrash magazine, and
grunge.
• The target audience for this magazine is people interested in the subgenre of rock either male or female.
4. MOJO
• MOJO
• MOJO is a Alternative rock magazine that was
published in 1993 by EMAP, but then later taken over
by BAUER magazine.
• The monthly magazine focuses on the classic rock
genre, by having iconic artists such as Bob Dylan and
john Lennon, they focus they on the reckless, heavy
metal artists that would be featured in magazines
such as KARRANG. Targeting more towards the
classic rock lovers, who are passionate about the
sub-genre
5. Q magazine
• Q magazine is a popular music magazine that
was first published in 1986 by EMAP but then
later taken over by BAUER.
• The monthly magazine offers reviews and
rating on: albums, festivals and films
• The magazine is up to date with all popular
artists and their music
• More recently in 2008 Q launched a radio
station to focus on the popular music genre
