This document outlines a music video project created by Huda, Marc, and Valentino. They plan to build an original artist to have creative freedom and avoid restrictions. The video will follow a young man in London whose surroundings become increasingly strange and surreal. It will incorporate elements of classic surrealist paintings and imagery. Research found their target audience of teens and young adults prefer genres like pop and soul that incorporate elements of alternative soul. A production schedule is included.

1. WONDERLAND
By Huda, Marc and Valentino

2. We have decided to create our own artist, this
is because it allows us to have creative freedom
and it gives room for multiple ideas for our
video, by choosing to build up an artist we can
avoid restrictions and do what ever we want,
this is key because we are aiming to avert
general music video conventions. One way we
will do this is by incorporating surrealism with
our music video.

3. This video will be based on a journey of a young male exploring
London who develops a surreal view of the environment around him,
his appearance begins to alter and his surroundings become stranger,
soon things begin to blur and the line between reality and the
subconscious becomes a blur, he finds himself heading to one place and
ends up in the next, the entire video is unpredictable and
unconventional.

4.  Surrealism began in the early 1920's, the term was coined by Guillaume
Apollinaire. Surrealism was aimed to allow people to channel their
subconscious and move freely in a dream world where they gain
inspiration to form magnificent pieces of art, surrealists took in the
opinions of philosophers, psychologists and sociologists and they
interpreted the work of these people to actively discuss their newly
found movement and liberal imagination.

5. Our target audience is Young adults and
late teens, we have chosen this audience
because they are likely to be more
receptive towards our surreal concept,
they are at a stage in their life where
things that are out of the ordinary and
intriguing become the things that they take
a liking to and decide to explore. However
some adults do indulge in surrealism but
after evaluating our genre of choice it is
clear that it is too urban and
contemporary for adults to warm to.

6.  Twitter is a growing social network site where people share their
interests with one another and some also use it as a platform to
interact with their favourite celebrities, we have searched through
twitter to see exactly what people think of specific artists similar to our
own and also to see if our target audience is the right one to market to.

7. Aged 17-23

8. Have you heard about the
genre alternative soul?
Yes
No
what is your favourite genre?
Rock
pop
R&B
Soul/Jazz
5
4
3
2
1
0
Sam smith Ryan
Ashley
Stromae Will Heard
yes
no
We asked students around harrow college about their favourite genre and if they had
heard about our chosen genre before and if people liked artists similar to ours, this is
important because it helps us to change and adapt towards what our target audience
like. From what we can tell, more people enjoy pop the than any other genre, however
soul/jazz is a close second and alternative soul has many elements of pop in it, therefore
the results suggest our song has a steady chance of success

9. Apple and Bowler hat
This is a classic surreal image and one
of the most known paintings in
surrealism, the bowler hat is a very
significant figure in the culture and
many artists have used this painting
as a reference to create their own take
on this image, we are planning on
doing the same by bringing an element
of each classic surrealist painting and
include it in our music video

11. •Birdcage,
•Fish bowl
•Monocle
•Pipe
•Toy eye
•Mannequin
•Melted clock
•Half a mask
•Bubble machine
•Face paint
•Frame with no
door
•Magazine cut
outs,
• Mis Matched
clothing

12.  Male actor- Marc
 Producer- Marc
 Camera man- Valentino
 Director- Huda

13.  Complete task 1, 2, 3 &4 by half term
 Buy props during half term and have everything by November 4th
 Begin shooting- November
 Create timeline & storyboard during half term