This is my marketing campaign idea presentation for Same Soul

2. TARGETS FOR THE CAMPAIGN
• PRESENT THE ARTIST AS SYNTHETIC
• WITH THE VIDEO: - IDEA OF CONFLICT
- BEING TOGETHER
- KEY COLOURS OF YELLOW, BLUE AND PINK
• SHOW THE SINGING TALENT THROUGH CAMPAIGN

3. DIGIPAK
FRONT BACKINSIDE RIGHTINSIDE LEFT

4. DIGIPAK
• PUTS THE DUO IN THE FOREFRONT OF THE AUDIENCE’S ATTENTION WITH AN ACTUAL IMAGE OF THEM
• KEEPS TO THE COLOUR SCHEME
• BOLD AND BRIGHT TO GET AUDIENCE’S ATTENTION
• FITS THE TARGET BY MAKING THE ARTIST AND THEIR SINGING CONFLICT THE MAINN FOCUS POINT OF
THE ALBUM ARTWORK.
• MICROPHONE AND REACHING FOR IT PRESENTS THE IDEA OF COMING TOGETHER TO SING BUT REACHING
FOR IT SHOWS THE 2 SIDES OF THE STORY.

6. WEBSITE
• KEEPS THE YELLOW, BLUE AND PINK COLOUR SCHEME
• ALBUM COVER PUT AS THE FIRST AND MAIN VIEWPOINT ON THE HOME PAGE
• HAS A BRIGHT AND BOLD LOOK TO IT THAT COMPLEMENTS THE ALBUM COVER
• PRESENTS THE ARTIST AS THE KEY FEATURE RATHER THAN THE MUSIC THEY MAKE
• OVERALL KEEPS TO THE SYNTHETIC IMAGE REQUIRED