Principles of Management - Useful for Anna University & Madras University Syllabus

1. COORDINATION
- R.Shyam Prasad

2. Syllabus
 Unit - VII
 Co-ordination - Need - Type and Techniques
Problems in Coordination
 Impact of Coordination Requisites for excellent
Co-ordination.

3. Meaning of Coordination
 It implies an orderly pattern of group efforts to
ensure unity of action in the pursuit of common
objectives.
 It involves orderly synchronization of the
efforts of individual components of an
enterprise to provide the proper timing,
amount, quality, place & sequence of efforts so
that the stared objectives may be achieved
with minimum friction.

4. Need or Importance of
Coordination
 Reconciliation of Goals
 To provide a sense of direction
 Integrating individual efforts which leads to
Synergy
 Employees derive a sense of Morale, job
satisfaction, security
 Thus it helps to retain employees.
 Avoid overlapping efforts & duplication of work.

5. Problems in coordination
 In complex organizations coordination is achieved
through formal procedures, rules, methods. This
leads to Slower decision making.
 It is time consuming to reconcile different views of
employees. Hence arriving at a consensus & then
coordinating becomes difficult.
 Conflicts between line & staff employees. Eg:
Treasurer & production Manager.
 Some Employees pursue what is good for their
own self or their department at the detriment of
the organization.

6. Criteria for Effective
coordination
 Each department should work in harmony with
the other department.
 Each department division & sub division
should be precisely informed as to the share it
must take in common task.
 The working schedules (rules) of the various
departments should be constantly attuned to
the situation.

7. Types of coordination
 Vertical & Horizontal coordination
 Vertical coordination – Top Management
delegating work to Middle level
 Horizontal coordination - Between Departments
 Internal & External coordination
 Internal coordination – Between Departments
 External coordination – Supplier- Company -
Distributor