Directing - Management


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Directing : Functions of Management

Directing - Management

  3. 3. DIRECTINGEvery decision taken must be properly implemented,otherwise it is of no use. Direction is required foreffective implementation of a decision. Everymanager in an organization gives direction to hissubordinates as a supervisor and every managerreceives direction as subordinate from his superior.
  4. 4. MEANINGDirection is a managerial function performed byall the managers at all levels of the organisation.Direction is a continuous function of everymanager. Direction is a function of managementwhich is related with instructing, guiding andinspiring human factor in the organisation toachieve the objectives of the organisation. Thethree important elements in direction arecommunication, leadership and supervisionand motivation. Direction is an action initiatingfunction of management.
  5. 5. DEFINITIONAccording to Koontz and O’Donnel :“Directing is a complex function that includes allthose activities which are designed to encouragesubordinates to work effectively and efficiently inboth the short and long-run.”
  6. 6. FEATURESInitiates actionSuperior – Subordinate RelationshipContinuous FunctionInitiates at the Top LevelKills two birds
  7. 7. PRINCIPLES OF DIRECTION(A) Principles relating to the purpose ofdirectionPrinciple of maximum individual contributionPrinciple of harmony of objectivesPrinciple of efficiency of direction
  8. 8. (B) Principles relating to direction processPrinciple of Unity of CommandPrinciple of Appropriateness of Direction TechniquePrinciple of Managerial CommunicationPrinciple of ComprehensionPrinciple of use of informal organizationPrinciple of leadershipPrinciple of efficient controlPrinciple of Follow Through
  9. 9. STEPS IN DIRECTIONSetting and Defining the ObjectivesOrganising the EffortsMeasuring the workDeveloping the people
  10. 10. IMPORTANCEInitiates ActionIntegrates Employees EffortsGets maximum out of individualsFacilitates Organisation ChangesProvides Stability and Balance in the organisation
  11. 11. CO-ORDINATINGCo-ordination is the process of linking orconnecting the various activities of anorganisation. Every department in an organisationfunctions independently. But, the activities of onedepartment, influences or affects the activities ofanother department.For eg. The activities of the production departmentinfluence or affects the activities of marketingdepartment and vice-versa.
  12. 12. Likewise, the activities of the purchase departmentaffects the activities of production department, theactivity of finance department affects the activities ofthe purchase department. Thus, it becomes clear thatthe various departments in an organisation are inter-related and interdependent. Co-ordination is onlyconcern with the task of establishing a link betweenthe activities of the different departments.
  13. 13. Every department has its own goals. But, what isimportant is the contribution of the variousdepartments to the goal of the organisation. Co-ordination ensures that all the departmentscontribute to the achievement of the goal or theobjective of the organisation.Co-ordination is concerned with the task of unifyingthe activities of the departments of an organisation,in order, to achieve the common goal.
  14. 14. DEFINITIONAccording to J. D. Mooney and A. C. Railey :“Co-ordination is the orderly arrangement of groupefforts to provide unity of action in the pursuit of acommon purpose.”
  15. 15. FEATURESThe need for co-ordination arises due to inter-dependenceIt aims at achieving the common goalIt is the duty of every managerContinuous ProcessRequired in group ActivityDeliberate EffortCo-ordination is different from co-operation
  16. 16. IMPORTANCEIntegration of Group EffortsFacilitates Mutual DependenceMotivates SubordinatesDevelopment of team spiritBetter RelationsHigher EfficiencyReduces WastagesCorporate Image
  17. 17. TECHNIQUESClearly defined goals/ Well – defined objectivesClear Lines of Authority and Responsibility /Effective Chain of CommandPrecise, Comprehensive and Well-understood,Programmes and Policies (Plans)Effective Communication ChannelsEffective Leadership and supervisionCommon NomenclatureVoluntary Teamwork
  18. 18. CO-ORDINATION AS AN ESSENCE OFMANAGEMENTCoordination through PlanningCoordination through organizingCoordination through staffingCoordination through directingCoordination through controllingCoordination and CommunicationCoordination and MotivationCoordination and Decision-Making
  19. 19. PRINCIPLESPrinciple of Direct ContactPrinciple of Early StartPrinciple of Reciprocal RelationshipPrinciple of ContinuityPrinciple of Self-Coordination