Presenting Data &   Information   Course by Edward Tufte         Learnings     by Sharon Cardinal         December 2011
Who is Edward            Tufte?                                          SculptorProfessor/Lecturer: Yale, StanfordPrincet...
Use whatever it  takes to explain    something.                       Differences           CasualtyPhotos                ...
Use supergraphics.                         in presentations  High-resolution designs                    Personal  Interact...
Consumers are looking for sentences.    Tell a story with    straightforward        graphics.   Amateur typography        ...
For your presentations:   Bring a threedimensional object  into the room.
Zero out the     interface.    Scrollbars                  Administrative debrisMenus                 Keys or legends
Annotate. Nouns and verbs.Use linking lines.            Receives         clicks CTA         Goes to           notification ...
Use sparklines.              word-sized graphics                design-simple data-words
Content drives the       display.   How do we understand_________?How do I use visuals to explain_________?
link to Always show your     sources.Credibility    Believe-ability        Reputation               Integrity
Find successfulexamples in the wild. Don’t get it original, find something          good and copy it.
Use examples from   newspapers. Sentences                   Bullet points         Numbers                      TV     Powe...
Scientific journal Nature has bestdata visualizations.
Evidence is evidence.Purpose of info display is to assist             thinking.   The intellectual task is to make smart  ...
There’s too much data.Approximately right is better than not   exactly wrong.  There is a redundancy of things being measu...
Software is not integrated.Too many modes of    production This is contrary to the means of             the user.
The best designcan do no harm.
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Edward Tufte -- Highlights from Presenting Data and Information one day couse

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Notes on the presentation from a user experience design perspective. I attended the course December 2011 in San Francisco. It was informative, and fun as Tufte is an engaging and charming speaker.

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  • Edward Tufte -- Highlights from Presenting Data and Information one day couse

    1. 1. Presenting Data & Information Course by Edward Tufte Learnings by Sharon Cardinal December 2011
    2. 2. Who is Edward Tufte? SculptorProfessor/Lecturer: Yale, StanfordPrinceton Publisher Consultant: NASA, Apple, NY Times, IBM, Bloomberg, Consumer Reports Presidential appointment: Recovery Independent Advisory Panel
    3. 3. Use whatever it takes to explain something. Differences CasualtyPhotos Graphs SentencesMechanism Contrasts Tables Comparisons
    4. 4. Use supergraphics. in presentations High-resolution designs Personal Interactive Pre-determined Highly edited
    5. 5. Consumers are looking for sentences. Tell a story with straightforward graphics. Amateur typography Clunky boxesCartoony arrows Chartjunk
    6. 6. For your presentations: Bring a threedimensional object into the room.
    7. 7. Zero out the interface. Scrollbars Administrative debrisMenus Keys or legends
    8. 8. Annotate. Nouns and verbs.Use linking lines. Receives clicks CTA Goes to notification Product pageCustomer
    9. 9. Use sparklines. word-sized graphics design-simple data-words
    10. 10. Content drives the display. How do we understand_________?How do I use visuals to explain_________?
    11. 11. link to Always show your sources.Credibility Believe-ability Reputation Integrity
    12. 12. Find successfulexamples in the wild. Don’t get it original, find something good and copy it.
    13. 13. Use examples from newspapers. Sentences Bullet points Numbers TV Powerpoint
    14. 14. Scientific journal Nature has bestdata visualizations.
    15. 15. Evidence is evidence.Purpose of info display is to assist thinking. The intellectual task is to make smart comparisons.
    16. 16. There’s too much data.Approximately right is better than not exactly wrong. There is a redundancy of things being measured and the frequency of measuring.
    17. 17. Software is not integrated.Too many modes of production This is contrary to the means of the user.
    18. 18. The best designcan do no harm.

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