This document summarizes Stephen Few's presentation on designing effective infographics. He discusses how most infographics fail to properly inform because they do not present information in a way that can be easily perceived and understood by the brain. Few focuses on designing visualizations based on principles from research in data visualization and cognitive psychology in order to create graphics that clearly tell stories from data. He provides many examples of ineffective infographic designs and explains how simplifying information and following design best practices can create visuals that actually inform people.
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-Visual case studies from 33 companies including Tumblr, Etsy, Google, Facebook, Twitter, Medium, Intercom, and Bose.
-Highly visual, straightforward writing style.
Download the entire e-book here:
http://studio.uxpin.com/ebooks/visual-web-ui-design-colors-space-contrast/
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Web UI Design for the Human - Eye Colors, Space, Contrastuxpin
- Topics include practical use of Gestalt, applying similarity & contrast, creating relationships with space, emotions of color, and more.
-Visual case studies from 33 companies including Tumblr, Etsy, Google, Facebook, Twitter, Medium, Intercom, and Bose.
-Highly visual, straightforward writing style.
Download the entire e-book here:
http://studio.uxpin.com/ebooks/visual-web-ui-design-colors-space-contrast/
Being Digital: 5 key tactics towards modernizing your organization and ideas
Fallon co-sponsored presentation event with MN AMA (American Marketing Association)
With so many rapid-fire changes in the digital landscape, how are agencies and marketers adapting their strategies and creativity to engage and connect with people?
Join Aki Spicer, Director of Digital Strategy at Fallon, as he shares insights on driving creativity in the age of digital and social media. Learn how his team is broadening its bench strength and skill sets; embracing the user over the viewer mindset; evolving measurement and ROI; building a process for experimentation; and planning for social content strategy. As a marketer, discover new ways to encourage investment in small experiments that can lead to bigger results.
Physical Terrain Modeling in a Digital AgeWatson Mary
The momentum of digital geospatial data collection combined with fast network delivery, cheap computer memory, storage and powerful processors point to a future of virtual landscapes, fly-throughs and synthetic environments. Created by http://www.solidterrainmodeling.com
The approach to visualize information into graphic designTracy Hsu
A study record and works about information graphic during 2011-2012 by Tracy Hsu Hsuan-Chi in the master course: visual communication in Birmingham City University (BIAD).
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Why we love infographics, the Godfathers of the genre, something about data journalism and a very good data visualisation tip – it’s not all about graphs and design … content and story drive the process!
An introduction to infographic design written for global health and development professionals, including ideas for storyboarding, design tools, and tips and tricks to create fun, meaningful infographics. Lots of links to free web-based tools and great resources.
How to start generating leads with infographicsInfogram
Infographics are a powerful way of communicating information since they combine data and visual images - left brain and right brain - thereby making it easier to digest, remember and share information.
They get shared more frequently on social media than a simple text-only post with the same information.
Creating infographics for your website can get you more traffic.
So how do we go about creating effective infographics that tell our brand story through data visualisation? And how do we promote those infographics to drive real, qualified leads for our sales team?
In this presentation we show you:
- What infographics are and why you should care
- The "dos and dont's" of Infographic creation
- How to optimise your infographic for lead generation
- How to promote your infographic
- Measure and optimise your infographic campaign
- Make your storytelling more effective through infographics
infogr.am
As a part of the 30% exploratory IP/ tech based products/ projects we used to do in And Then. We decided to explore simplification and automation of data visualisations. So, corporate employees with zero design training and skills could generate and use designed infographics. Based on pre-set templates of colour and iconography. This project was a collaboration between me and one of our brightest design interns 'Santhosh'. It was a fabulous learning for me, and this documentation by Santhosh is a good summation.
Does your organization have loads of unused data? Information design can turn that data into understandable visuals, giving your members the right information to make choices or learn something new about your industry. Be better positioned to tell your story by learning how to make your infographics clear, compelling, and convincing. Learn how infographics can boost your website’s SEO and can aid in user engagement in this free webinar.
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A picture is worth a thousand words. We’ve heard that said often and indeed it is a tried-and-tested maxim of traditional marketing. As such savvy marketers are beginning to pay much more attention to the info-graphical presentation of content in their marketing campaigns, sales kits and business proposals.
In case of marketing complex solutions or conveying technical data to a non-tech savvy audience, infographics can and often do play a really major role.
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The Complete Guide on what is an Infographic Definition and How They Can Attract Attention to Your Content.
The infographic definition represents information, data, or knowledge in a chart, diagram, or other illustration. Infographics can be created by anyone with the right infographic maker software and design skills.
Infographics are a powerful way to communicate complex information in a clear, concise, and easy-to-understand format.
You can use infographics, from statistics and data visualization to visual storytelling. You can use them in any industry to increase brand awareness, educate audiences, and improve communication skills.
Infographics are a great way to communicate, share information and attract attention to your content. They are visually appealing and can quickly convey information that would take paragraphs of text to explain. They can be used for many purposes and are an excellent way to introduce new ideas or concepts.
An infographic is a graphical representation of information, data, or knowledge intended to present complex information quickly and clearly. The primary purpose of an infographic is to communicate a message promptly.
The design of the infographic should be appropriate for the content it contains. It should also be suitable for the audience that will be viewing it. For example, if you are designing an infographic about healthy eating habits for children, you may want to use bright and appealing colors for children.
To create compelling infographics, you need to take into consideration several factors:
– Text
– Images
– Data visualization
– Charts and graphs
– Quotes from experts
– Video clips
In conclusion, an infographic is perfect for getting your message across to your target audience. You can use it to help you sell your product or service and make it stand out among competitors. You can also educate and inform the public about a topic they may not know much about. It’s always good to have a firm understanding of the range of what an infographic can do for you and your business. With that in mind, you can decide which is the most beneficial route for your company.
An infographic definition is a tool for communicating your message to your target audience. It helps you sell your product or service and make it stand out among competitors. It can also educate and inform the public about a topic they may not know much about. It’s always good to have a firm understanding of the range of what an infographic can do for you and your business.
The approach to visualize information into graphic designTracy Hsu
A study record and works about information graphic during 2011-2012 by Tracy Hsu Hsuan-Chi in the master course: visual communication in Birmingham City University (BIAD).
How to Entertain audiences using data led content - Trend Report Spring 2015infogr8
In this seasons trend report, we open the lens to best practice campaigns from across the digital landscape whilst seeking opinions from the data visualisation community on the hot trends coming our way. Campaigns include airbnb, UNESCO, Virgin, IBM, Nike and some exploratory thinking on Tesla. Thought leading opinions from the likes of Alberto Cairo, Georgia Lupi, Andy Kirk.
Why we love infographics, the Godfathers of the genre, something about data journalism and a very good data visualisation tip – it’s not all about graphs and design … content and story drive the process!
An introduction to infographic design written for global health and development professionals, including ideas for storyboarding, design tools, and tips and tricks to create fun, meaningful infographics. Lots of links to free web-based tools and great resources.
How to start generating leads with infographicsInfogram
Infographics are a powerful way of communicating information since they combine data and visual images - left brain and right brain - thereby making it easier to digest, remember and share information.
They get shared more frequently on social media than a simple text-only post with the same information.
Creating infographics for your website can get you more traffic.
So how do we go about creating effective infographics that tell our brand story through data visualisation? And how do we promote those infographics to drive real, qualified leads for our sales team?
In this presentation we show you:
- What infographics are and why you should care
- The "dos and dont's" of Infographic creation
- How to optimise your infographic for lead generation
- How to promote your infographic
- Measure and optimise your infographic campaign
- Make your storytelling more effective through infographics
infogr.am
As a part of the 30% exploratory IP/ tech based products/ projects we used to do in And Then. We decided to explore simplification and automation of data visualisations. So, corporate employees with zero design training and skills could generate and use designed infographics. Based on pre-set templates of colour and iconography. This project was a collaboration between me and one of our brightest design interns 'Santhosh'. It was a fabulous learning for me, and this documentation by Santhosh is a good summation.
Does your organization have loads of unused data? Information design can turn that data into understandable visuals, giving your members the right information to make choices or learn something new about your industry. Be better positioned to tell your story by learning how to make your infographics clear, compelling, and convincing. Learn how infographics can boost your website’s SEO and can aid in user engagement in this free webinar.
Infographics for Marketing & Communication [White Paper]Catherine Pham
A picture is worth a thousand words. We’ve heard that said often and indeed it is a tried-and-tested maxim of traditional marketing. As such savvy marketers are beginning to pay much more attention to the info-graphical presentation of content in their marketing campaigns, sales kits and business proposals.
In case of marketing complex solutions or conveying technical data to a non-tech savvy audience, infographics can and often do play a really major role.
Owning the Interaction in Dynamic Environmentsguestf4f7a4b38
Abstract
As the internet gets more interactive with the widespread adoption of broadband, we must continue to own user interactions across this changing landscape. This presentation will highlight the challenges from a UK design agency perspective and demonstrate my commerical, practical method for describing dynamic user interactions.
What is an Infographic (Definition, ideas, Tips).pdfDrawtify,Inc.
The Complete Guide on what is an Infographic Definition and How They Can Attract Attention to Your Content.
The infographic definition represents information, data, or knowledge in a chart, diagram, or other illustration. Infographics can be created by anyone with the right infographic maker software and design skills.
Infographics are a powerful way to communicate complex information in a clear, concise, and easy-to-understand format.
You can use infographics, from statistics and data visualization to visual storytelling. You can use them in any industry to increase brand awareness, educate audiences, and improve communication skills.
Infographics are a great way to communicate, share information and attract attention to your content. They are visually appealing and can quickly convey information that would take paragraphs of text to explain. They can be used for many purposes and are an excellent way to introduce new ideas or concepts.
An infographic is a graphical representation of information, data, or knowledge intended to present complex information quickly and clearly. The primary purpose of an infographic is to communicate a message promptly.
The design of the infographic should be appropriate for the content it contains. It should also be suitable for the audience that will be viewing it. For example, if you are designing an infographic about healthy eating habits for children, you may want to use bright and appealing colors for children.
To create compelling infographics, you need to take into consideration several factors:
– Text
– Images
– Data visualization
– Charts and graphs
– Quotes from experts
– Video clips
In conclusion, an infographic is perfect for getting your message across to your target audience. You can use it to help you sell your product or service and make it stand out among competitors. You can also educate and inform the public about a topic they may not know much about. It’s always good to have a firm understanding of the range of what an infographic can do for you and your business. With that in mind, you can decide which is the most beneficial route for your company.
An infographic definition is a tool for communicating your message to your target audience. It helps you sell your product or service and make it stand out among competitors. It can also educate and inform the public about a topic they may not know much about. It’s always good to have a firm understanding of the range of what an infographic can do for you and your business.
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Infographics And The Brain
1. Infographics and the Brain
Designing Graphics to Inform
Stephen Few
Perceptual Edge
Presented at Malofiej 19
Pamplona, Spain
March 24, 2011
2. I work in the field of data visualization, working with people in organizations of all types
who are responsible for finding and making sense of the stories that live in data and
then telling those stories to others. Unlike most of my fellow speakers here at Malofiej
19, I don’t focus on journalistic infographics. My clients are data analysts, statisticians,
business intelligence professionals, managers, and even administrative assistants–
people who, often with little training and no tool but Excel, are responsible for using data
to support better decisions.
The three books that I’ve written so far illustrate what I do: Show Me the Numbers
teaches simple and practical skills for presenting quantitative data effectively in tables
and graphs. Information Dashboard Design teaches simple and practices skills for
designing data packed displays that people can use to monitor what’s going on,
resulting in ongoing situation awareness. Now You See It teaches simple and practical
skills for using interactive data visualization to explore and make sense of data. I teach
people basic skills that are accessible to a broad audience of people, based on
principles that have been developed from years of research in the field of data
visualization.
I focus on the craft of data visualization, doing my best to steer data visualization into
the realm of what actually works, trying to help people compensate for software tools
that, with rare exceptions, make it difficult for people to visualize data in useful ways.
3. Upon this gifted age, in its dark hour,
rains from the sky a meteoric shower
of facts…they lie, unquestioned, uncombined.
Wisdom enough to leach us of our ill
is daily spun; but there exists no loom
to weave it into a fabric.
“Huntsman, What Quarry?”, 1939, Edna St. Vincent Millay
Now that you have a basic understanding of the world that I live in and the concerns
that drive me, I’d like to share a poem that poignantly describes the relationship of most
people to data today. Even though Millay wrote these words long before the information
age as we’re experiencing it today began, she beautifully described one of the
fundamental challenges of our time: to make use of data that now exists in abundance.
The primary task of journalistic infographics is to inform. Infographics only inform if they
present information in a way that can be easily perceived by the eyes and fully
understood by the brain. Most infographics fall short of this goal.
4. Hurray technology!
We live in a time when information technology is celebrated almost without reservation.
5. Yet this is reality that most people experience today. They’re buried in data, not because
there’s too much but because we haven’t learned how to weave into into something
meaningful. For that reason, the promise of the information age still eludes us.
6. We must learn to tap into the steady stream of information in ways that allow us to make
sense of it and then use what we learn to do good in the world. Information must be
expressed ways that make the stories the dwell within visible to our eyes and
meaningful to our brains. When words and numbers fail, we need pictures to coax the
stories that live in our data from the shadows into the light.
7. And not just any picture will do. We must craft pictures that clarify and enlighten.
8. David visits America.
A picture is worth a thousand words.
As we all believe, the right picture can often tell a story in a way that words could never
match.
9. William Playfair (1786)
We’ve been using graphics to present quantitative information for a long time. Here’s an
example of one of the earliest quantitative graphs, hand drawn by William Playfair in
1786. In his time, Playfair did the unprecedented by inventing or greatly improving many
of the quantitative graphs that we use today.
(Source: This graph was included in Playfair’s The Commercial and Political Atlas in
1786 to make a case against England’s policy of financing colonial wars through
national debt.)
10. Today, graphs are commonplace, but few work as well as Playfair’s pioneering efforts
over 220 years ago. The principles for doing this well that Playfair figured out on his
own long ago are largely being ignored today.
12. ...I can show you many that fail–often miserably. They give visualization a bad name.
13. Intended Message Infographic
Outcome
Inform
Persuade
Teach
Move to action
Infographics are a specialized form of visualization that combine words and pictures to
communicate a particular message–or at least it ought to be. That message is crafted to
achieve a particular outcome–or at least it ought to be. Infographics may used to
achieve several goals. For instance, they may be used to inform, to persuade, to teach,
or to move people to action. To qualify as an infographic, however, by definition they
must inform.
14. To do this, they must be designed in a way that allows them to get past peoples eyes
and visual cortex and then into the thinking parts in their brains, resulting in
understanding.
16. Confused?
People are confused about data visualization. So much of what’s called “data
visualization” today gives the field a bad name and causes confusion about what it is,
how it works, and what can be accomplished when it is properly done.
17. Too much decoration;
too little substance.
Rather than building useful tools, most software vendors are competing to out dazzle
one another with silly visual effects that treat data visualization like it’s a video game.
18. Bling your graph!
Stories in our data become completely hidden in flashy packaging like this. All I’ve done
here is use features that are readily available in the latest version of Excel.
19. Dashboards like this have become a popular form of information display in the last few
years, but while they give the appearance of data density, most of them in fact present
far too little and the little that they present is presented poorly. All 20 of the products
listed on the left that must be selected and viewed one at a time could be displayed at
the same time and with more information in the same space that is used to show a
single product on this dashboard.
20. Pie!!!
Many data visualizations, including infographics, show little understanding of the human
brain and little respect for it. When we design infographics, we should treat people as
reasonably intelligent, assuming that they want to be informed and not merely
entertained by cute pictures and pretty colors.
21. Inform
Impress
It is much easier to impress with cheap visual effects than it is to inform. Only one,
however, is beneficial to anyone but you.
22. Gestalt School of Psychology
Ever since the pioneering work about perception by the Gestalt School of Psychology in
the early 20th century...
23. Jacques Bertin (1918 - 2010)
and then later with Jacques Bertin’s groundbreaking research to understand graphics as
a language for communicating data, contained primarily in his book Semiology
graphique (The Semiology of Graphics–published in 1967), much research has followed
into how our eyes and brains process graphics. We now know a great deal about the
way that graphics can be used to present information effectively. We’ve learned many of
the rules. I’ve built my career on this work and have done what I can to extend it and
teach it to others in simple and practical ways. As a consequence, I have little patience
for people who claim to produce data visualizations that fail to enlighten, because
they’ve never bothered to learn the rules for doing this well.
25. We must not only know when to use pictures of data, but also how to design them to tell
stories clearly, accurately, and compellingly.
This recent visualization fails to do this. This series of circles within circles--blue for the
market values of banks in quarter 2 of 2007, before the recent financial meltdown, and
green for declined values as of January of 2009--was published by Bloomberg. You
would never guess its purpose, however, which was to show that J. P. Morgan’s decline
in market value was less severe than all other major banks except one: Santander.
This picture of the data doesn’t tell the story clearly, simply, or accurately. The
comparative sizes of the circles are far from the comparative market values. Even if the
sizes of the circles were accurate, we would still struggle with this chart because visual
perception isn’t well-tuned to handle size comparisons, but it is tuned to handle length
comparisons,...
26. ...such as the lengths of these bars in my redesign of the chart. We can now easily see
that J. P. Morgan lost roughly half of its market value during this period, but the fact that
its losses were less severe than all by one bank–Santander–still isn’t obvious. The right
addition to the picture, however, such as this one in the bottom half that displays the
losses directly, can make this part of the story clear as well.
27. Best attributes for quantitative encoding
2-D Position Length
We know through research that the best visual attributes for displaying quantities are 2-
D position and lengths from a common baseline. These are the attributes that we
should use to display quantitative values, rather than sizes and color intensities,
whenever we can.
28. Despite their popularity as a means of quantitative display, pie charts do the job poorly,
because they encode values using attributes that we can’t decode well. Which graph
makes it easier to determine whether Mid-Cap U.S. Stock or Small-Cap U.S. Stock has
the greater share? Pie charts encode values as the areas of the slices and the angles
formed by them in the center, but visual perception isn’t well-tuned to decode either of
these attributes. On the other hand, we can easily compare the lengths of the bars.
Nevertheless, people love circles. Something about this perfect form attracts us, but it
seldom serves as an effective way to present information
29. Here’s one that recently appeared on Fox News, which adds up to 193%.
32. There’s something beautiful about the perfect symmetry and comforting about the
containment of a circle that appeals to us.
33. Many infographic artists demonstrate their love of circles in ridiculous displays. In this
visualization of color meanings in different colors created by David McCandless, notice
how hard it is to perceive the information. Try to find all of the meanings that are
associated with light blue in a particular culture. Scanning is a circle is difficult. Notice
how much more emphasis is given to Western/American culture on the outside of the
circle compared to South American culture on the inside, simply because circles are
smaller around near the center than thay are along their perimeters. For what reason
was this information arranged in a circle?
34. Leonardo da Vinci, as a great artist, scientist, and designer, combined these skills and
perspectives to produce marvelous works. He knew to use a circle when a circle fit the
task, and unlike McCandless, he knew to use a square when that was suitable.
35. Here I’ve redesigned the display in a linear, tabular arrangement that works much better
for our eyes and brains.
36. Colors should only be used in meaningful ways. When used gratuitously, they actually
create dysfunction. The top graph varies the colors of the bars unnecessarily. We
already know that the individual bars represent different countries. Varying the colors
visually separates the bars by making them look different from one another, but we
want them to look alike to encourage people to compare them and to see the ranking
pattern that they form as a whole.
37. If we want to present information to people in ways that they can understand, we must
learn a bit about how brains process information. Despite the fact that our intelligence
has placed us at the top of the evolutionary heap here on Earth, our brains are far from
perfect. The fact is, they’re not particularly well designed, are terribly inefficient, and are
fraught with many limitations.
38. Visual working memory is limited.
Only 3 or 4 chunks
at a time
Imagination
The Working
World Memory
Long-term
Memory
When we think about things, trying to make sense of them, information is temporarily
held in working memory. Only three or four chunks of visual information can be stored in
working memory at any one time. Information that comes in through our eyes or that is
retrieved from long-term memory in the moment of thought is extremely limited in
capacity. When you release information from working memory, it can take one of two
possible routes on its way out: 1) it can be stored permanently in long-term memory by
means of a rehearsal process that we call memorization, or 2) it can simply be
forgotten.
39. In addition to understanding visual perception, visual analysis tools must also be rooted
in an understanding of how people think. Only then can they recognize and support the
cognitive operations that are necessary to make sense of information.
Memory plays an important role in human cognition. Because memory suffers from
certain limitations, visual analysis tools must be able to augment memory.
The example above illustrates one of the limitations of working memory. We only
remember that to which we attend. Any part of this image that never gets our attention
will not be missed when we shift to another version of the image that lacks that
particular part. If we don’t attend to it, we might notice the change from one version of
the image to the next, but only if the transition shift immediately from one to another,
without even a split second of blank space between them.
In addition to not remembering, we also don’t clearly see that on which we don’t focus.
To see something clearly, we must focus on it, for only a small area of receptors on the
retinas of our eyes are designed for high-resolution vision.
(Source: This demonstration of change blindness was prepared by Ronald A. Rensink
of the University of British Columbia. Several other examples of this visual phenomenon
can be found at http://www.psych.ubc.ca/%7erensink/flicker/download/index.html.)
40. If we want people to compare the distribution of county populations by age, it wouldn’t
work if we only allowed them to see one country at a time. Many countries and many
points in time can be displayed simultaneously, making it possible to make rich
comparisons.
41. Attention is also limited.
“Ever saw a magic show and wondered just how the magician took your watch without
you even noticing? Ever wonder why is it that you can search for a set of misplaced keys
for a long time, only to later find them sitting in the exact place where you were looking?
Research has shown that we don’t always see everything we’re looking at, and that
attention plays a big part in what consciously registers to us. The effect where we’re
blind to things we don’t attend to is known as ‘Inattentional Blindness’.”
(Source: This demonstration of inattentional blindness and the explanation above was
prepared under the direction of Ronald A. Rensink of the University of British Columbia.
Several other examples of this visual phenomenon can be found at http://
psyclab1.psych.ubc.ca/~viscoglab/.)
42. Eloquence
through
simplicity
I can express the essence of my data presentation philosophy as “eloquence through
simplicity,” that is eloquence of communication through simplicity of design. It’s amazing
how artists can use a few simple well-placed lines to communicate so much. For me,
simplicity isn’t a design preference, it is a fundamental principle of usability. Thinking and
communication are dramatically improved through simplification; by abstracting
information in a way that eliminates all but what’s essential for the purpose at hand.
43. “Simplicity is the ultimate sophistication.”
Leonardo da Vinci
Simplicity isn’t always easy; it takes skill.
44. Scott McCloud, Understanding Comics
Amplification through simplification
Comic book artist Scott McCloud describes his work as the amplification of meaning
through simplification of visual representation. To do this well, you must be able to
recognize what’s essential to the data’s meaning and strip away all else.
Antoine de Saint-Exupery wrote: “Perfection is achieved, not when there is nothing more
to add, but when there is nothing left to take away.”
45. Walls of data like this infographic from the New York Times–a publication that produces
some of the best–overwhelm people and send them running rather than inviting them into the
story.
46. Walls of data like this infographic from Good magazine overwhelm people and send
them running rather than inviting them into the story. This infographic has an important
story to tell about homelessness in America, but told in this way, it will never be heard.
These walls of data fail to lead our eyes through the information.
47. For our eyes and brains to process stories, information needs to be sequenced in
meaningful and comprehendible chunks.
48. Getting to Know the Homeless
The design should lead people through the story, one step at at time, not be bombarded
by the entire story at once. This is basic journalism, but many creators of infographics
have never learned the basics of storytelling.
50. I want to recommend four books that every infographic journalist ought to read.
51. For an introduction to how our brains work, I recommend Brain Rules by John Medina.
52. For an introduction to visual perception and how we can design visual displays that
work for our eyes, I recommend Visual Thinking for Design, by Colin Ware.
53. And for an introduction to design best practices that have emerged from research and
apply directly to infograhics, I recommend Visual Language for Designers, by Connie
Malamed.
54. Form Function
I’m weary of the debate between form and function, between beauty and usability.
Talented designers of infographics do not assume a conflict between form and function,
between beauty and usability.
55. Beautifully Understandable
Information
To be good at this, to be effective, you must find ways to merge these complementary
qualities to inform in beautifully usable ways.
56. I began my presentation with a poem, and I’d like to end with a poem as well. This one
was written by T. S. Elliot in 1930.
O perpetual revolution of configured stars,
O perpetual recurrence of determined seasons,
O world of spring and autumn, birth and dying!
The endless cycle of idea and action,
Endless invention, endless experiment,
Brings knowledge of motion, but not of stillness;
Knowledge of speech, but not of silence;
Knowledge of words, and ignorance of The Word.
All our knowledge brings us nearer to our ignorance,
All our ignorance brings us nearer to death,
But nearness to death no nearer to God.
Where is the Life we have lost in living?
Where is the wisdom we have lost in knowledge?
Where is the knowledge we have lost in information?
Excerpt from The Rock, 1930, T.S. Elliot
[Image source: www.irishastronomy.org]
57. O perpetual revolution of configured stars,
O perpetual recurrence of determined seasons,
O world of spring and autumn, birth and dying!
The endless cycle of idea and action,
Endless invention, endless experiment,
Brings knowledge of motion, but not of stillness;
Knowledge of speech, but not of silence;
Knowledge of words, and ignorance of The Word.
All our knowledge brings us nearer to our ignorance,
All our ignorance brings us nearer to death,
But nearness to death no nearer to God.
Where is the Life we have lost in living?
Where is the wisdom we have lost in knowledge?
Where is the knowledge we have lost in information?
Excerpt from The Rock, 1930, T.S. Elliot
[Image source: www.trekvisual.com]
58. O perpetual revolution of configured stars,
O perpetual recurrence of determined seasons,
O world of spring and autumn, birth and dying!
The endless cycle of idea and action,
Endless invention, endless experiment,
Brings knowledge of motion, but not of stillness;
Knowledge of speech, but not of silence;
Knowledge of words, and ignorance of The Word.
All our knowledge brings us nearer to our ignorance,
All our ignorance brings us nearer to death,
But nearness to death no nearer to God.
Where is the Life we have lost in living?
Where is the wisdom we have lost in knowledge?
Where is the knowledge we have lost in information?
Excerpt from The Rock, 1930, T.S. Elliot
[Image source: www.i.pbase.com]
59. O perpetual revolution of configured stars,
O perpetual recurrence of determined seasons,
O world of spring and autumn, birth and dying!
The endless cycle of idea and action,
Endless invention, endless experiment,
Brings knowledge of motion, but not of stillness;
Knowledge of speech, but not of silence;
Knowledge of words, and ignorance of The Word.
All our knowledge brings us nearer to our ignorance,
All our ignorance brings us nearer to death,
But nearness to death no nearer to God.
Where is the Life we have lost in living?
Where is the wisdom we have lost in knowledge?
Where is the knowledge we have lost in information?
Excerpt from The Rock, 1930, T.S. Elliot
[Image source: www.]
60. Truth
O perpetual revolution of configured stars,
O perpetual recurrence of determined seasons,
O world of spring and autumn, birth and dying!
The endless cycle of idea and action,
Endless invention, endless experiment,
Brings knowledge of motion, but not of stillness;
Knowledge of speech, but not of silence;
Knowledge of words, and ignorance of The Word.
All our knowledge brings us nearer to our ignorance,
All our ignorance brings us nearer to death,
But nearness to death no nearer to God.
Where is the Life we have lost in living?
Where is the wisdom we have lost in knowledge?
Where is the knowledge we have lost in information?
Excerpt from The Rock, 1930, T.S. Elliot
[Image source: www.shepherdpics.com]
61. O perpetual revolution of configured stars,
O perpetual recurrence of determined seasons,
O world of spring and autumn, birth and dying!
The endless cycle of idea and action,
Endless invention, endless experiment,
Brings knowledge of motion, but not of stillness;
Knowledge of speech, but not of silence;
Knowledge of words, and ignorance of The Word.
All our knowledge brings us nearer to our ignorance,
All our ignorance brings us nearer to death,
But nearness to death no nearer to God.
Where is the Life we have lost in living?
Where is the wisdom we have lost in knowledge?
Where is the knowledge we have lost in information?
Excerpt from The Rock, 1930, T.S. Elliot
[Image source: www.i163.photobucket.com]
62. The value of information depends on how it’s used.
Use it wisely.
O perpetual revolution of configured stars,
O perpetual recurrence of determined seasons,
O world of spring and autumn, birth and dying!
The endless cycle of idea and action,
Endless invention, endless experiment,
Brings knowledge of motion, but not of stillness;
Knowledge of speech, but not of silence;
Knowledge of words, and ignorance of The Word.
All our knowledge brings us nearer to our ignorance,
All our ignorance brings us nearer to death,
But nearness to death no nearer to God.
Where is the Life we have lost in living?
Where is the wisdom we have lost in knowledge?
Where is the knowledge we have lost in information?
Excerpt from The Rock, 1930, T.S. Elliot
[Image source: www.jamin.org]