This document discusses the importance and benefits of data visualization. It notes that data visualization is the process of transforming numbers into graphs or images to reveal new insights and patterns in the data. It explains that visualizing data makes it easier to understand than raw numbers, allows people to see underlying patterns and insights, and gives a fuller picture than any single dataset alone by allowing comparison of relative data. The document advocates that managers should recognize the value of visualizing data to better analyze and make decisions based on the insights it provides.