Disadvantages Of Mountain Dew Advertising

Disadvantages Of Mountain Dew Advertising
HERIOT–WATT UNIVERSITY, DUBAI CAMPUS
SCHOOL OF MANAGEMENT AND LANGUAGES
INTERNATIONAL MARKETING (C11IM)
MOUNTAIN DEW: THE MOST RACIST SOFT–DRINK COMMERCIAL IN HISTORY?
Varun Sampath Gorur: H00174700
Ninoshka Saldanha: H00208541
Mohammed Ahmed El–Imam: H00176276
Introduction:
Mountain Dew last year had released a series of online advertisements developed by African–
American rapper Tyler, The Creator, which featured an angry Mountain Dew–drinking goat named
Felicia. Controversy had surrounded the third advertisement of the series, which portrayed a
battered white woman on crutches being urged by an officer to identify the goat out of a lineup of all
black men. Critics ... Show more content on Helpwriting.net ...
Influence consumer purchase: Association with a celebrity is a matter of prestige, his/her
involvement in an advertisement would influence his/her fans to adopt the same brand. Example an
advertisement featured by any of Real Madrid or Barcelona stars would generate new accounts for
the Organisation because it has been testimony by their favorite celebrity.
Building awareness: Partnership with celebrity creates awareness of the products and a real
understanding of what the Organization offers. Audience tend to talk about the brand and the
products as their favorite celebrity is featured in it.
Attract new users: Favorite celebrity would entice new users; their fans would love products they
advertise. Example Toyota brand on any of football team would attract their fans.
Position a brand: Nowadays, there are so many products on the shelves and lots of advertisements
on air; hence the consumers would be confused. Whereby everyone is striving to prove superiority
of its products. Products promoted by David Beckam would generate more sales and the brand
would gain a strong stand with the ongoing competitions. Ref. Celebrity image has important on
brand image (Walker et al

... Get more on HelpWriting.net ...

Media Marketing For Mountain Dew From The 1960's
Mountain Dew, a company who has a special mission to provide consumers around the world with
delicious, affordable, convenient and complimentary beverages. Due to this mission, the company
has made numerous commercials since the beginning of time. In this essay, I will show the
differences between media marketing for Mountain Dew from the 1960's until today. The
commercials I have chosen have the same type of story style, and really look similar when
compared side by side.
The first commercial I will analyze is the earlier mountain dew commercial from the 1960's.
Automatically when watching this commercial, color pops right in the viewer's eyes. This was one
of the first commercials in color so it does not have any bright colors ,but the scheme includes light
blues, greens, browns, and yellow. The characters also have very nice and porcelain skin with an
almost ivory undertone which makes them really pop out against the mountain ... Show more
content on Helpwriting.net ...
The commercial is very light when the animals are dancing,and dark at the end an emphasis on the
cat. The commercial really made it dark when the weirdest parts happened to really put emphasis on
the reaction on the dancing animals which are the main object of the commercial. The commercial
really enforces the idea that the energy given by this drink is so great, that it is passed from each
animal which would be the main characters. Since the main characters are animals, there is no real
talking in the commercial, instead there is just a bold statement at the end, and enticing dance music.
Due to the music, the commercial is very happy, and is very upbeat like the earlier commercial
mentioned. In conclusion of this ad, the target audience would be everyone because it is not really
for kids but would appeal because of the dancing, but with today's society dancing cats appeal to
everyone and

Assignment 2 Met Essay
1. Is a temperature inversion more likely to form on a calm or a windy night? Why?
A temperature inversion is most likely to form on a calm night. Windy nights are not ideal for an
inversion to occur since an inversion is considered a stable layer of atmosphere as well as due to the
wind mixing the air to even out the density, remembering cold air is denser than warm air so it will
flow downhill and pool in a valley.
2. What are the various methods used to protect sensitive crops from damaging low temperatures?
Explain why each method works.
Various methods to help protect sensitive crops include:
a. Orchard heaters – "smudge pots" help warm air around the trees by setting up convection currents
close to the ground.
b. Wind machines – ... Show more content on Helpwriting.net ...
Relative humidity requires the air's temperature to give the water vapor reading.
5. List one or more key identifying features for each of the ten basic cloud types. Which cloud types
might have fairly similar appearances and thus be difficult to identify?
The ten basic cloud types include:
A. Cirrus – Mostly white delicate filaments and possibly have a hair–like appearance.
B. Cirrostratus – Transparent veil clouds covering the whole sky.
C. Cirrocumulus – Thin and patchy of white clouds composed of small elements forming ripples.
D. Altostratus – Gray or bluish in colour and thin enough to reveal the sun without the halo effect.
E. Altocumulus – White or gray patch appear as a sheet or layer of clouds appearing like rolls. When
altocumulus appear in front of the sun a corona is visible, with red and blue rings respectively.
F. Nimbotratus – A dark gray continuous rain cloud resulting from a thickening altostratus. Thick
enough to blot out the sun.
G. Cumulus – The base of these clouds are typically dark and horizontal with the tops being sunlit
and brilliant white. Clouds are dense with sharp outlines developing vertically in the form of rising
mounds, domes, or towers with bulging

Marketing Report on Mountain Dew
Report Of Mountain Dew
Introduction:
Company Description
PepsiCo, Inc. is among the most successful consumer products companies in the world, with 1999
revenues of over $20 billion and 116,000 employees. The company consists of: Frito–Lay Company,
the largest manufacturer and distributor of snack chips; Pepsi–Cola Company, the second largest soft
drink business and Tropicana Products, the largest marketer and producer of branded juice. PepsiCo
brands are among the best known and most respected in the world and are available in about 190
countries and territories. Some of PepsiCo 's brand names are 100 years old, but the corporation is
relatively young. PepsiCo, Inc. was founded in 1965 through the merger of Pepsi–Cola and Frito–
Lay. ... Show more content on Helpwriting.net ...
As of 2007, Mountain Dew was the fourth–best–selling carbonated soft drink in the United States,
behind only Coca–Cola Classic, Pepsi–Cola, and Diet Coke. Diet Mountain Dew ranked ninth in
sales in the same year. In October 2008, it was announced that Pepsi would be redesigning their logo
and re–branding many of their products.
Ingredients
Mountain Dew lists its ingredients as: Carbonated water Sugar Citric acid Sodium benzoate
(preserves freshness) Caffeine (55 mg per 12 oz. [approx 330ml]) Sodium citrate Emulsifiers
Natural Flavors Ascorbic Acid Color (Tartrazine)
Marketing efforts, 2002–2007
Today's target demographic is radically different. The drink is mainly marketed to people in the 16–
18 year old demographic group, creating a connection to activities like extreme sports and to the
video game culture. The name Mountain Dew was first trademarked by two brothers, Barney and
Ally Hartman, who ran a bottling plant in Knoxville, Tennessee.
Market Analysis
Whether you are starting a new business or launching a new product, conducting a marketing
analysis is the first step in determining if there is a need or audience for your idea. Knowing the
market 's needs and how it is currently serviced provides you with key information that is essential
in developing your product/service

Mountain Dew
Mountain Dew: Selecting New Creative
Introduction
"Do the Dew!" This was a long time tag line for the Mountain Dew brand. In 1995 marketing
managers for Mountain Dew realized the tag line had lost consumer interests, understanding this
they changed the direction of the creative. Though the creative changed, the target market for
Mountain Dew remained in line. Mountain Dew's ad campaign between 1995 and 1999 did not fare
extremely well. PepsiCo decided that in 2000 Mountain Dew would be featured during the Super
Bowl rather than Pepsi. This was an enormous feat, as the Super Bowl had been an influential event
for advertisers for decades. It was already October 1999 for the marketing executives and decisions
had to be made to get the ... Show more content on Helpwriting.net ...
Selecting an advertisement that is closely related would be the most attractive strategy. "It is
important for marketers to devise communications that (1) offer consistent messages about their
products and (2) are placed in media that consumers in the target market are likely to use."
(Donnelly, Peter, 2007) Understanding this, the marketing executives would need to choose
advertisements that are related; therefore, Mock Opera, Dew or Die, and Showstopper would be the
most appealing to consumers. For the Super Bowl feature Mock Opera and Dew or Die would be the
least complicated to produce. Showstopper would involve many choreographed moves that would
take longer to produce. The benefits of selecting this alternative would be that Mountain Dew would
receive two features during the Super Bowl and that they would be able to reach their objective as
well. They would also meet their market positioning objective as well, reaching 18 year old males
that embrace excitement, adventure, and fun. The down fall of utilizing this alternative would be
that they will be pressured to produce both advertisements with "Super Bowl quality." This could be
as much of a bad marketing strategy as it is beneficial.
Recommendations
Alternative two would be the best choice for Mountain Dew. It will meet the objective they have set
for their brand communication strategy, lessen time constraints, increase

Descriptive Essay About Fear
The wind howled as we drove vigilantly through the mountains. The winding, treacherous roads
rattled our van with every turn. The sun vanished behind the arms of the trees as we ventured deeper
into the mountains. Miles of vegetation swarmed on the like we were entering a jungle. The
mountain peaks impaled the sky like a sword. Darkness crept and latched on to our van with every
twist and turn. Fog whisked it's way like a tidal wave through the trees. As we approached our
destination, the twists and turns only become more abundant. After each turn anxiety grips us with
anguish because one incorrect turn would either throw you into the side of a mountain, or hurdle you
into an infinite abyss below. Poverty spread like a disease as we passed houses, each one worse than
the previous. Boarded up homes appeared every half mile. People stared as we drove by, as if they
were giving us a warning: leave. A stream to the side of the road seemed to be our companion as it
followed us every step of the way. The temperature dropped the farther we descended into the
mountain. Finally, after what felt like an eternity, we finally reached our destination in the middle of
nowhere: the mission.
As my youth group and I unpacked our bags from the truck, we all gawked at the scenery of the
environment. Trees surround you and would not let you go, secluding us from civilization. Rocks
huddled together on the banks of the creek. The mission and the dorms sat atop rolling hills and one
misstep could send you tumbling into the creek. The creek itself appeared like gravy with a thick
consistency. Legend had it, Danial Boone skinned a bear in the creek, and the intestines tormented
the water, turning it to a murky brown (people didn't want to admit it, but because of the trash they
had heaved in the creek is what altered it's consistency). The leader of the mission introduced
himself to the youth group and I and invited us all inside the mission to have a meeting. He
discussed the projects we would be tending to while in Big Laurel, Kentucky and what groups we
would be in. He gave us a tour of the dorms as well as other features of the mission, and also
included a few rules. Rule #1: never leave the dorm

Swot Analysis Of Mountain Dew And Coca Cola Amatil Essay
Introduction Frucor and Coca–Cola Amatil are constantly butting heads in the New Zealand Soft–
Drink Duopoly, an industry worth $1.2 Billion. Frucor has a tentative lead with a market share of
37.2%, while Coca–Cola Amatil holds 36.9%, in an industry worth $1.2 billion a year. Frucor, a
previously New Zealand owned distributor and bottler, is a leading employer in New Zealand and
the distributor of the focal brand, Mountain Dew. Mountain Dew is a citrus flavoured soft–drink
with a unique marketing campaign that sees it treated as an energy drink. Frucor is also a socially
aware and responsible company, "whether it's thinking improved nutrition, looking after the
community or protecting our environment, we take social responsibility seriously. (Frucor, 2015).
Both companies are ultimately competing for the same consumer dollar in the food and beverage
market, and it is thusly important for the companies to be able to distinguish themselves from the
other. Purpose The objective of this report is to investigate past and present operations of Mountain
Dew within the New Zealand market and the relationship between brand performance and market
trends; this will be compared to the performance of notable competitors such as Sprite, and Lift+;
brands of Coca–Cola Amatil LTD. This report emphasises, particularly, how Mountain Dew
distinguishes itself from these competitors, and how it can further do so. Identification of Frucor's
strengths, weaknesses, threats and opportunities will

Snowmobiling on Priest Mountain Essay
Snowmobiling on Priest Mountain
In late May I never pictured myself carving a highmark on Priest Mountain. Priest Mountain is
nestled on the east edge of the Grand Mesa National Forest. Deep sugary snow and feathery blue
spruce trees cover the mountain and the area around. One fine day it occurred that I had the
opportunity to carve my highmark and I still I have the mental image of my territory after that day.
Even before that day, Priest has left a impression on me. Priest Mountain, for me, has been such a
majestic riding area; Iíve been riding in this area for more than 10 years, and it is such a magical
place to ride.
On this one fine day, we had a typical Colorado snow storm.. I can recall this very trip to the
wonderful ... Show more content on Helpwriting.net ...
The large lot was completely full; the trucks and trailers were packed into the lot like a can of
sardines. I finally found a place to park and we unloaded the machines. There was slight breeze and
a whisper in the air; Priest Mountain was calling my name!
Once my dad arrived, we were on our way. I jumped out into the first park that we came to and the
fresh new powder exalted me. We then rode over to our friend's cabin to say hello and have a Pepsi.
We asked our friend, Bob to come along for the ride and he was delighted to join us. From there we
cut across flat lined Twin Lake and then across the untracked Eggleston Lake. To my unpleasant
surprise, we approached the lodge, and sleds were buzzing around like crows on road kill. Ten miles
down the road I expected to, at least, see some other people riding, but we had the whole mountain
to ourselves. We rode from mountain to mountain, crossing open drainages and gigantic
playgrounds of snow one after another.
After an hour of hard riding we came to our first rest stop and decided to ride over towards Priest.
Of course, we played and got stuck along the way. We hung a right at the Weir and Johnson turnoff,
and blazed up the trail. I had the privilege of breaking trail through the pristine powder. My Yamaha
Viper purred into the brisk cold air, tasting like a fresh water ice cube.
At one point, we jumped over to the south, rode through a park blanketed with powder until we
reached a cliff over looking Delta

Which Soda, Sprite, Or Mountain Dew, Would Reduce Seed...
Title
Which soda, either Coke, Sprite, or Mountain Dew, would reduce seed germination rate the greatest
?
Purpose
The purpose of the experiment was to see if soda, either Coke, Sprite, or Mountain Dew had an
effect on a morning glory seed's germination rate, and to see if the effect of Coke, Sprite, and
Mountain Dew soda on seed germination is the same as the effect of the Coke, Sprite, and Mountain
Dew on humans.
Background Research: Seed germination is a process that is defined as a seed developing into a new
plant. Germination is measured by the number of days it takes for the seed to break the shell and
sprout. Morning glories' typically have an average germination rate of seven to ten days (World
Seed Supply's Easy Guide to Morning ... Show more content on Helpwriting.net ...
6) Label the five of the fifteen plastic cups with Mountain Dew in them one through five, label the
five of the fifteen plastic cups with Coke in them one through five, and label the five of the fifteen
plastic cups with sprite in them one through five (Nothing is done to control).
7) Pour one cup of Mountain Dew in each of the five labeled Mountain Dew cups out of fifteen
plastic cups, then pour one cup of Coke in each of the five labeled Coke cups out of fifteen plastic
cups, and pour one cup of Sprite in each of the five labeled Sprite cups out of fifteen plastic cups
(Nothing is done to control).
8) Set the timer to eight hours.
9) Place one bean seed in each of the fifteen plastic cups that contain soda (Nothing is done to
control).
10) Let the bean seeds soak in the soda for eight hours (Nothing is done to control).
11) Take the beans seeds out and place each bean seed in the soil of the labeled container that
corresponds with the soda the bean seed was soaked in. Also put control seeds in the containers
labeled control.
12) Measure each height of each bean plant daily until it has

Chem B Experiment Lab Report
The purpose of this lab was to experimentally and scientifically ascertain the percentage of oxygen
in Chem B at Woonsocket High School. It was hypothesized that if the percentage of oxygen is
measured experimentally in Chem B at Woonsocket High School, then it would be higher than the
percentage of oxygen in dry air, which is 20.95%, because the air is not dry due to moisture in the
air from people breathing and the altitude of where the experiment takes place may affect it as well.
To conduct this experiment, a candle was placed upright in a pan of water, was lit, and the flame was
allowed to fully develop. Then a graduated cylinder was placed upside down to represent an airtight
chamber, and the water rose. The point where it rose to was ... Show more content on
Helpwriting.net ...
The number of people in the room, contributing to the humidity, is one of the contributing factors to
the change in percentages of oxygen.The condensation of a person's exhaled breath is a factor that
also minimally contributes to the humidity in the atmosphere. Humidity is the amount of water
vapor in the air at any given moment. When a person exhales, it marginally impacts the relative
humidity, and, due to common sense, if there is more people in the room, there is a greater level of
humidity. The percentage of oxygen in dry air is 20.95%. However, the air is not always dry. Thus,
the percentage of oxygen cannot always be the same if humidity is always changing. Furthermore,
dew point temperature is the absolute measure of the amount of water vapor present in the air. So, if
the temperature is higher, it can hold more water vapor, making warmer climates much more humid
than cooler climates. So, the temperature in the room is also an indirect contributing factor to the
percentage of oxygen in the air. The distance above sea level is thought to potentially affect the
percentages of oxygen. Nonetheless, it has been established that the percentage of oxygen molecules
is always the same when considering altitude. This is because air is compressible, so the weight of
all the air above applies pressure to the air at that particular altitude, making that air at

Personal Narrative : The Plane Flies Over The Yukon...
Everyone has their place some may be secret some may not be so secret. They might be more
obvious than others, they can be close or far. It can be a getaway from the daily stress of day to day
life but everyone has at least one. I consider it my home it's where my heart is it is where I can fully
relax and become the true Melissa. It brings me peace and tranquility like nothing else in my life
can. My secret place and home is Palmer, Alaska. Nothing brings me more joy in my life when I
look out the airplane window as the plane flies over the Yukon Mountain ranges. At this part
knowing that I am getting closer by the second. When I finally look out the window, and see
Anchorage, Alaska as we descend I see the surroundings of all the mountains and all the greenery
and I start to feel alive again. I feel myself shedding all my issues of my life like a snake shedding
its skin and leaving it all behind. I get off the airplane and sense of relaxation and comfort comes
over me, a feeling of home. I have a seven–minute walk to the stairs to get to the baggage claim and
then finally see my best friend that I have not seen in 115 days. As I am walking it feels like a
dream; it does not feel like I am in Alaska and I have to keep pinching myself to make sure I am
awake. I arrive at the stairs and start the walk down the granite looking stairs and head to the
baggage claim. I look for my best friend Steve we finally find each other and reunite. Another wave
of comfort and happiness

How To Drink A Mountain Dew Kicktart?
Have you ever been sitting in your door room bored when all of a sudden your alcoholic friend texts
you and asks if you want to drink? Since you're bored you tell him sure come on over. You invite a
couple more friends over and you're having a good time. Then you fall asleep well passed the time
your doctor recommends. You wake up exhausted to the ringing of an alarm. You to shut it off only
to realize that it's your roommates 7:45 alarm instead of your 7 o'clock alarm, and now you need to
be to class alert and attentative in 15 minutes, but you don't have time to let your body fully wake.
Clinton Marquardt, a fatigue specialist for sleepanddreams.com, states that, " You should feel pretty
good, and be functioning at a high level, within 30 minutes to an hour after waking up" ("Sleep
Inertia"). This mean that even if you make it to your 8 AM class, you will still need 15 to 45 minutes
before you are fully awake. How do you make up the difference so you can fully awake for clas? ...
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Mountain Dew Kickstart is designed to kickstart and rev up your wake time so that you can reach
full wakefulness sooner. Mountain Dew Kickstart contains less than half of the calories found in
similar energy drinks such as AMP, yet is just as successful at waking the body. This is because it
contains large amounts of caffeine and sugar which is proven to energize people. Jobe Martin, and
Iowa Central student, says "I drink Mountain Dew Kickstart every morning and it takes me 10
minutes to become fully

Mountain Dew
Corporate background Mountain Dew has been through many changes since it was introduced in
1942. It started out as a yellow–green drink in a green bottle that had a rush of citrus flavor and
more sugar and caffeine than any other soft drink. During the introduction of Mountain Dew it was
well known throughout the Eastern seaboard. At this time the objectives was to gain market share.
Mountain Dew became popular because of the stock car racing circuit known as NASCAR. During
the 1960s Mountain Dew's objective was too continued with its heritage from where it originated
and began having characters such as Willie to promote the brand. By the 1970s the Mountain Dew
brand was assigned BBDO, and the objective for the ad agency was to ... Show more content on
Helpwriting.net ...
Also another opportunity is to come up with a new target market to reach new consumers. The
number one threat is the innovation of new drink categories that is stealing away market share from
Mountain Dew. Not being able tot stay competitive in this category can make or break a company. I
think that the major competitors of Mountain Dew are faced with this same issue. I'm sure they are
coming up with new ideas to compete with the new products and drink categories.
Target Market Coming up with a target market that is consistent with Mountain Dew varies from
decade to decade. Each Decade brings new cultural trend. Mountain Dew has done an excellent job
at keeping up with these trends and targeting consumers that make their product something they can
relate too. Right now Mountain Dew's target market is male teens 18 years of age. Also trying to
keep the brand appealing and create a cross–over appeal among the 20–39 year old males. The type
of buyer that Mountain Dew is targeting is one who has an exhilarating lifestyle and associated with
extreme sports. The characteristics of this buyer would be a male in his teens that wants to fit in and
be associated with sports. Also this buyer wants to make you think he lives life on the edge and
drinks carbonated soft drinks for energy. Mountain Dew's marketing mix is strong due to the
continual growth in sales. The

A Brief Note On The Air Temperature Inversion
1. Is a temperature inversion more likely to form on a calm or a windy night? Why? The air
temperature inversion is more likely to occur on a calm night versus a windy night. The inversion
will happen when the air, closest to the earth is a lot colder than the air higher in the atmosphere.
Wind will naturally mix and causing the temperature preventing an inversion. Temperature inversion
may happen during a cold front moving through. 2. What are the various methods used to protect
sensitive crops from damaging low temperatures? Explain why each method works. Fruit trees can
be very vulnerable for farmers (Ahrens 65). Many ways a farmer can protect their crops as they are
blossoming during low temperatures is by using orchard heaters or Smudge pots. Smudge pot warm
the air around the trees close to the ground producing heat to raise the temperatures. Another way
that farmer protects their crops to warm the ground. They way the ground is warmed is through a
devices such as a wind machine (Ahrens 65). A wind machine is a fan, which emulates propellers.
One of the advantages that the wind machines provide is that they turn on and off as they reach
certain temperatures. The basic way to protect crops is by covering them. On a cold night to protect
small plants of shrubs covering them with straw, cloth, or plastic sheeting will prevent ground heat
from being radiated away (Ahrens 65). 3. Would a strong radiation inversion be more likely to form
on a winter night or a

Mountain Dew Film Analysis
The first thing anyone notices is our looks, and we are immediately judged because of them. One of
the biggest problems the people of Appalachia suffered was their looks, especially their teeth, or
lack of them. During the documentary, many of the young children had never been to the dentist.
Upon seeing them, the dentist knew immediately they had been drinking an abundance of Mountain
Dew. While this is not an issue for the normals, since they have access to healthcare, these children
were stigmatized at an early age, since their teeth literally rotted and fell out, leaving them scarred
for life. Another example is Angel, who was a mother in the documentary. She had lost her teeth at a
young age, but instead of resisting and joining a

The Factors That Affect The Formation Of Certain Fogs
Jose S. Godinez Jr
Dr. Omolayo
Geo 115
10/24/2016
Introduction This paper will contain an insight on what exactly is fog and explain certain types that
occur here on earth including the factors that affect the formation of certain fogs. Understanding of
the foggiest places in the United States of America as well as look into the types of fogs that occur
in California. Understanding the importance that the North Pacific anticyclone, offshore–winds,
sea–surface temperatures, heat low, cold ocean currents, upwelling, temperature inversion and
hygroscopic nuclei play a role in creating radiation and advection fogs in California. State facts and
give information about accidents that have emerged due to fog and the strategies that the
Department of Transportation in the Unites States of America take in order to prevent accidents
from occurring. as well as their effectiveness will be discussed and evaluated.
Types of Fogs and the Foggiest places in U.S. Fog, "like any cloud, usually forms in one of two
ways: (1) by cooling–air is cooled below its saturation point (dew point); and (2) by evaporation and
mixing–water vapor is added to the air by evaporation, and mixing–water vapor is added to the air
by evaporation, and the moist air mixes with relatively dry air." (Ahrens & Samson, 2011, p. 97)
Radiation Fog, (ground fog)– Occurs when the radiational air temperature is below its dew point
over land. The best conditions are when dry air overlay's a thin layer of humid air

Childhood Memories Essay
When I was a young child I would love to hear my parents tell me that we were going on a trip. I
would be full of excitement, because I knew that we would be going to a place that I had never seen
before. My parents, my brother, and I would pack our luggage and venture out in our small gray
minivan. Three of my most cherished memories in our minivan are when we went to Disney World,
the beach, and the mountains.
When I heard my parents talking about going to Disney World I was so excited. It was a long trip
down to Florida and I could not sit still, because I was so excited. We finally arrived that evening
and decided to stay in a hotel near the theme park. When it was time for bed I could not go to sleep
for a long time, because I ... Show more content on Helpwriting.net ...
Going to the beach was nothing like going to the lake or swimming pool. The ocean had large waves
that would come crashing into the beach. I was so small that the waves would just throw me around.
I also got to walk down the beach and find different objects that the waves had washed up on shore.
I found seashells that had brilliant colors like the rainbow. I even found a creature that looked like
pink jelly. I picked the creature up with a stick and took it to show my dad. My dad told me that it
was a jellyfish that could sting me, so he made me bury it in the sand. I saw another creature that
was gliding in shallow water. It was dark brown with a long tail and looked like it had wings. It was
a horrible looking creature that I had never seen before. My dad came down to the water to see what
I was looking at. He told me that they were called skates, and they would not hurt me. That was the
first time I saw something living in the ocean besides a fish. My dad then showed me that there were
little creatures called, sand fiddlers, which would wash up when the waves crashed into the shore.
We sat down on the sand so he could show me how to catch them. The sand fiddlers would dig
down in the sand fast as lightning, so we had to dig for them fast as we could. When I caught one it
felt like it was trying to dig into your hand with what seemed like a million legs. After about four
hours I was exhausted and starving. I

Mountain Dew
Aug 13,2010
Case Analysis
Mountain Dew: Selecting new Creative
1. Introduction:–
Product/Brand under study – Mountain Dew is a Carbonated Soft Drink Invented by Hartman
Beverage Company in 1940.Its Bright yellow – Green in color and has more sugar, Citrus flavor,
and Less Carbonation as compared to the other soft drinks available in the market. It was taken over
by PepsiCo in 1964 and now stands 3rd in the soft drinks category.
5 C's:–
Company – PepsiCo is one of the biggest Soft drink Company in the world. They manufacture
carbonated and non–carbonated Soft drinks along with salty, sweet and cereal based snacks. Besides
Pepsi, the company, Mountain Dew brand as well.
Competitors – The retail carbonated ... Show more content on Helpwriting.net ...
* In 1999, Carbonated Soft Drinks sales suffered as a result of customer's sticker shock to a
category–wide 5% retail price increase. * In the 1990s, Mountain Dew used musicians and
celebrities in its advertisements but struggled to impact the consumers. * By 1998, PepsiCo
managers were worried that the advertisements were becoming too predictable and also that the use
of alternative sports was becoming less impactful due to oversaturation. * Mountain Dew had the
highest 'gate–keeping' ratings of all carbonated soft drinks. It was the drink that mothers tried the
hardest to keep out of the stomachs of their children. * PepsiCo managers had yet to find a research
method that was accurate enough to rely upon to provide definitive judgments on ad effectiveness.
Mountain Dew had much lower market penetration of the total population
Evaluation of alternatives – To end the monotonus advertising campaign the company is evaluating
the following advertisements in order to find start a new marketing campaign that will appeal the
consumers. Folloeing are the pros and Cons of each Advertiesement.
Dew or Die
Plot: Dew Dudes powered by the spilt can of Mountain Dew save the world from evil villain who is
threatening to blow the planet. In between they perform daredevil maneuvers down a mountain and
get side–tracked in a ski lodge with some girls.
Psychographic Imagery:

Pros:
1.

Mountain Dew Chemistry Lab
The density of an object relative to the density of a liquid will determine whether the object floats or
sinks in the liquid. The "Bozeman Video" says that when atoms are more compact in an object, the
object is more dense. When an object is more dense than the liquid it's being put in, it sinks. If the
object is less dense than the liquid it's being put in, it floats. In a lab we did, we put a regular
Mountain Dew can that was full into a bucket of tap water and salt water. We also put a can of diet
Mountain Dew into both buckets. We observed whether they would float or sink. When we put a can
of normal Mountain Dew into a bucket of tap water, the Mountain Dew sank. Why? This was
because the density of the tap water in our class averaged 0.98 g/mL. Our class average data said
that ... Show more content on Helpwriting.net ...
The Mountain Dew was more dense than the tap water, so it sank. The atoms were more compact in
the can of Mountain Dew than the tap water, so it sank. When we put this can of Mountain Dew into
salt water, the Mountain Dew floated on top of the water. Our class average data concluded that the
Mountain Dew's density is 1.01 g/cm3, while the salt water's density is 1.03 g/mL. Therefore, we
came to the conclusion that the Mountain Dew floated on top of the water because it was less dense
than the water we put it in. "A Fish Full of Folly" video says that when you compare two objects
that have either different masses or different volumes, they will have different densities. This density
is what will tell you whether an object will sink or float in the liquid you put it in. If an object has a
smaller density than the liquid you put it in, the object will float. If it has a larger density than the
object you put it in,

Mountain Dew Commercial
"Don't do they, do you" These are the words of NBA MVP, Russell Westbrook during his Mountain
Dew commercial last year. He did this commercial in a way to show what different people would
tell you not to do, especially in the basketball world. It was a way in proving that you can do
whatever you feel is right to do. The commercial starts off with Russell Westbrook dribbling a ball.
From the angles shown, it could be seen to the viewer that he is playing in a game. He dribbles than
takes a deep three, and makes it. In the background you hear him say," they say don't practice a shot
you wouldn't take in a game." The light dimmers slightly so you can focus on how even though
people say things he still can do it. The next scene starts with an ... Show more content on
Helpwriting.net ...
He is trying to put some fun into a certain situation. He feels doing this is not only amusing to him,
but also to his fellow teammate. In the scene they are both laughing throughout the whole press
conference. Then he drinks a Mountain Dew, while on a motorcycle. Then he said the line "Don't do
they, do you". He then rode his Motorcycle up a ramp and dunked the ball through a hoop that was
on fire. The last seconds of the commercial is a shot of the NBA logo and the Mountain Dew logo.
The Mountain Dew represented how NBA drink Mountain Dew. Throughout the video, especially
during the press conference, it showed a Mountain Dew sponsorship. I think the whole point of
Mountain Dew was to show how much it supports the NBA. If you like the NBA than you should
like Mountain Dew cause clearly NBA players like it too. Also it shows how Mountain Dew is a
huge supporter of the NBA. The main idea of this message was to tell you to be yourself. It is saying
how Russell Westbrook has heard all these things that he should not do. He ignored it and did what
he felt what was true to him. He knew he did not have to listen to everything other people said, so he
did not. Instead he did his thing which turned him into the great player, person, and father that he is

Mountain Dew
Mountain Dew: Selecting New Creative Back Ground * Mountain Dew was invented by the
Hartman Beverage Company in Knoxville, Tennessee in the late 1940s. The bright yellow–green
drink in the green bottle packed a powerful citrus flavor, more sugars and more caffeine that other
soft drinks and less carbonation so that it could be drunk quickly. * Pepsi co. amazed by Dew's
success in what brand manager would come to call the "NASCAR belt" * Mountain Dew is looking
a new concept and Strategy on Brand and to determine what is the most appropriate decision; to
sustain or to improve brand position in the market. And suggestion of conceptual process by which
creative can be selected for Mountain Dew as part of a brand's strategy ... Show more content on
Helpwriting.net ...
Key competitor was raising their ad budget as competition heads up to send Mountain Dew sales
below the target 5. The introduction of new functional drink and high energy drink like Red bull 6.
Coca cola has become the number 1 America drink of choice. 7. Mountain Dew rose from its
regional status to become a major "flavor" brand. Three major flavor brands dominated different
geographic areas: a. Dr. Pepper dominated Texas and the rest of the deep South b. Mountain Dew
dominated rural areas, particularly in the Midwest and Southeast c. Sprite dominated urban–ethnic
area Options & Opportunities 1. To find the a way to symbolized that drinking Mountain Dew
was an exhilarating experience without overexposing extreme sport a. Labor of Love A humorous
spot about the birth of Dew drinker b. Cheetah One of the Dew Dudes, chase down the cheetah on a
mountain bike. The cheetah running o the African plain, has stolen his Demand he wants it back c.
Dew or Die The Dew Dudes are called in to foil the plot of an evil villain who is threatening to blow
up the planet d. Mock Opera A parody of the Queen song Bohemian Rhapsody sung by the Dew
Dudes who mock the cover of the original Queen album. e. Showstopper A take–off on an
extravagantly choreographed production number that mimics a Buzby Berkeley musical/dance film
forms the 1990s. 2. To pick up three out of five commercials to

Redemption In The Dew Breaker
Redemption of Evil Acts In "The Dew Breaker," a reoccurring tone of redemption of evil acts is
something that Danticat comes back to time and time again. Throughout the novel, redemption
comes in different forms, especially for the two strongest representations of violence, with that
being Claude and the "dew breaker." Through Claude, the reader can argue that his character helps
give insight to the "dew breaker." A question can be asked, is redemption possible when someone
has committed evil acts of crime and violence? In her novel, Danticat does not come out to give the
reader that answer; however, the reader observes through the text that redemption is possible. The
text shows this through the conversation between Dany and Claude, through what is exposed about
the "dew breaker," and how Dany's feelings might have changed after meeting Claude. In the novel,
the character Claude killed his father because his father confiscated his drugs and refused to give
them back. Claude traveled to New York City after his father's death, where he ... Show more
However, one must keep redemption and the act of justification in two separate categories.
Redemption is not a means of justifying what that person has done. In the case of the " dew
breaker," his redemption comes not only from his wife, but also mostly from his daughter, Ka. After
the "dew breaker" told his wife of the truth of his actions, the reader sees Anne, his wife, looking for
religious redemption for her husband. In the text, Danticat explains through Ka that Anne goes to
mass every day. What makes this a significant detail in the novel is that she not only goes to mass
every day, but that "she'll walk the twenty blocks from the church to the salon" (Danticat 9). This is
significant because every day of Anne's goes to a great length every day to integrate church into her
daily life to get the redemption that she desires for her

Mountain Dew Monologue
The music blared so loud through the speakers at the bar and grill MacGowan's Haven, that Alannah
Chambers worked at that she had to shout in order for her customers to hear her. "What would you
like sir?" She yelled at the middle aged man on the other side of the counter. He was a heavy set
man with thinning salt and pepper colored hair and thick glasses, he wore faded blue jeans and a
blue shirt that looked like it seen better days. Lots of them. He had a mustard stain on his shirt too
that he hadn't bothered to wipe up. "Uh, I'll take a beer and a piece of that ass babe," he said, and
grinned wickedly at her. If it had been a few years sooner, Alannah would have ignored him, but not
this time, she was done with little–miss–shy–girl that ... Show more content on Helpwriting.net ...
She was sitting in one chair and her feet were propped up on another. Alannah admired her black
boots, and made a mental note to ask her where she had gotten them. Nealie was so in grossed in
something on her cell phone that she hadn't even heard Alannah walk in. For being in her mid
forties, she still acted like a teenager. Alannah thought. "Nealie..." Alannah began. "Oh, shite in a
bucket Alannah, you scared me half to death," Nealie exclaimed jumping to her feet and hurriedly
stuffed her phone in her pocket as if she were hiding something. Alannah smiled at the use of the
Irish saying. "Sorry I just came to get a broom to sweep up the bits of glass I broke," Alannah told
her. "I heard some commotion out there, what was that all about?" "Some jerk decided to order a
piece of my ass with his burger and I dumped my drink on him," Alannah said, laughing at how it
sounded. "I'm sorry, I'll pay for it, I just hate being talked to like that." "Well, in that case don't
worry about it. Good for you for standing up to that jerk, baby," Nealie said, kissing Alannah on the
forehead. She reached into her pockets and pulled out a twenty dollar bill and handed it to Alannah.
"For telling that asshole were to stick it." "But – Finn probably scared him off more than me."
Alannah tried to protest.

Confucius Curry and a Mountain Dew
As Americans, we ridicule others based on their selection of clothing. We are snobby because of
how much money we make or what we hold as an occupation. We chew with our mouths full of
macaroni and curse when the soda machine is out of Pepsi. We could use some manners, or maybe
just a reintroduction. Confucius thought is constructed on kindness and propriety, as well as holding
the morally virtuous to be the ideal person. This philosophy exceedingly expresses value in
benevolence, education, and the treatment of other people, but has hidden innuendos that would
knock the petals off any flower child. In this reflection paper, I will dabble with how incorporating
Confucius thought and practices would help in some areas of American society, ... Show more
If the notion of banning those comedians was a new law, I would probably cry myself to sleep every
night.
Amending the Amendments Currently, the United States ranks first in number of prisoners. That is
kind of depressing, isn't it? We like our jails full and our streets empty (empty of crime, of course).
What is found in the emotional bluster of those prisoners hearts is the complete opposite of what the
Confucianism concepts are: Jen (benevolence) and Li (prosperity). Jen can be understood as the
good–hearten nature in human beings, and Li is the guide that is followed to ensure that the practice
of Jen is appropriate. With the acceptance and performance of these concepts, all is well in the state.
Li has a basis on five relationships: Sovereign to subject, parent to child, elder to younger brother,
husband to wife, friend to friend. Should everyone fulfill their respective position in those
relationships, all is well in the state. There is no much thought behind punishment because everyone
is born into a moral atmosphere. If one does not know what greed is, do they even think about it? In
this style of governing, to reign supreme does not entitle an advantageous power, but one who
controls the order of the state to keep it in check. The position can be described as a Sheppard
amongst sheep. With the preaching of happiness and kindness, this would only help the arguments

Mountain Dew Essay
Mountain Dew
It's cool and refreshing. It's satisfying and invigorating. It's Mountain Dew. But it's not just regular
pop. It's a lifesaver that keeps many college students alert during strenuous moments in their college
life.
Mountain Dew is a favorite of many students on the GC campus because it is relatively cheap to
purchase and not difficult to come across. This power drink can be found in the cafeteria, at the Leaf
Raker, and in many of the vending machines on campus. Students can get free refills at the cafeteria
and may purchase this drink for 99 cents at the Leaf Raker and $1 from vending machines. It comes
in cans and in plastic bottles of various sizes. One can buy it in bulk from places like Wal–Mart and
other ... Show more content on Helpwriting.net ...
"I like the caffeine in it," said sophomore Rose Mtoka. "It keeps me alive and awake. When I'm tired
and my appetite is down, it's a good thing and refreshing."
Others like Eddy Kawira, a frosh, find Mountain Dew to be a good alternative to hot caffeinated
beverages like coffee. They like a variation in the taste of their caffeinated drinks.
Bougner preferred Mountain Dew for another reason. He felt it is a lighter drink, unlike Coke and
other pops that are more concentrated. "It's like comparing dark beer to light beer," he said.
"Mountain Dew is the light beer."
Some debate how effective this drink really is. While some students depend on it to keep them
awake, others find it ineffective. Junior John Kaitei said he has experienced moments when the
power drink did not perform its task. He would drink several bottles, yet still be overcome by
drowsiness. "Sometimes you just have to take a nap," he said.
Students have discovered that Mountain Dew eventually loses its effect. Kawira feels this beverage
cannot always be dependable. "If you're drinking it a lot, then it's less effective because you build up
a tolerance," he said.
Noah Foster, a senior who once was addicted to Mountain Dew, said he is no longer affected by the
drink because he has become immune to it. When he first started drinking Dew, it only took one 20–
ounce bottle to keep him up.

Essay on ATMO 336 Exam 2 Study Guide
In this document, I jotted down some notes while putting together the reading material. These notes
point out some of the reading content to pay particular attention to. The notes are divided into
section headings based on the reading material. This is not meant to be a complete list of everything
that you need to know from the reading Water in Atmosphere You should know what is meant by
phases of water and phase changes of water. Water vapor is extremely important in the atmosphere
for many reasons. A few of those reasons include Water vapor transforms into both liquid and solid
cloud particles that grow and fall to Earth as precipitation. When water vapor condenses in the
formation of clouds, large amounts of heat – calledlatent heatis ... Show more content on
Helpwriting.net ...
Definition of rate of evaporation. How it changes as temperature changes. Therate of evaporationcan
be defined as the number of water molecules that change phase from liquid to gas each second. The
rate of evaporation is mainly set by the temperature of the liquid water.The higher the temperature
of the liquid water, the faster the rate of evaporation. Definition of rate of condensation. How it
changes as vapor pressure (a measure the amount of the gas water vapor above the liquid surface)
changes. Therate of condensationcan be defined as the number of water vapor molecules that change
phase from gas to liquid each second. The rate of condensation depends mainly on the vapor
pressure in the space above the liquid surface. Thus, the higher the concentration of water vapor
molecules above the liquid surface, the faster the rate of condensation. What is meant by saturation
Why will a closed system like this always move toward saturation with respect to water vapor You
may take saturation to mean the capacity or maximum amount of water vapor that will can exist in
the air at a particular temperature. It is important to understand that saturation vapor pressure (or the
maximum amount of water vapor that can be in the air) increases exponentially as temperature

Character Analysis Of The Dew Breaker
This paper will reflect on the character Nadine from the book the Dew Breaker, her story is
discussed in "The Water Child". She is a character that experiences many hardships in her life. The
most significant one being having an abortion, this leads her to create a shrine for the unborn child
hence the name "The Water Child". The paper will also discuss what kind of counselling is the best
for this character if she decided to receive any, its techniques and why it would be beneficial for
someone like her.
In the Dew Breaker, Nadine's story is discussed in chapter 3. Nadine is a nurse and seems to isolate
herself from others. In the beginning of the chapter it is stated that she eats alone and tends to keep
distance away from her co–workers. She sits by her television at home to help her cope with her
emotions. Nadine had an abortion after becoming pregnant by her former boyfriend, Eric (Danticat,
2010). Counselling could had benefit Nadine in many different ways, not only can stress take
control of one's life, but the loss of a child can have a significant effect on women's body and
emotions. A good counselor for Nadine consists of many types of traits and skills. It is beneficial for
her to receive all the help to cope with her loss. A good counselor for Nadine is someone who is
empathetic, honest, trustworthy, understanding and committed. With the help of a counselor, Nadine
could had potentially worked on coping the loss of her child and her insecurities.

Hydrocarbon Dew Point Of The Natural Gas Industry Essay
Abstract:–
Hydrocarbon Dew Point has always been a vital operational parameter and but it is becoming a
critical tariff parameter for the natural gas industry.
Hydrocarbon Dew Point considered as quality parameter for natural gas.
Dew point control is one of the most important operations at the beginning of the gas processing
chain.
Its main purpose is to ensure that liquids (either hydrocarbons or water) are not formed in the
pipelines to allow a safe and reliable transportation of the gas to markets.
The by–product liquids recovered could be used as fuel, or alternatively stabilized and Marketed as
condensate.
The knowledge of the hydrocarbon dew point (HCDP) is of great importance for the oil and gas
industry as it is one of the gas quality specifications used for ensuring safe transport of natural gas.
Avoiding hydrocarbon condensation is crucial as the presence of liquids in the pipelines increases
the pressure drop and introduces operational problems in pipelines designed for single phase
transportation. Thus, accurate measurement and prediction of hydrocarbon dew points are of great
importance to obtain a safe and effective utilization of the natural gas pipelines.
Introduction:–
Hydrocarbon dew point is defined in the International Standard Organization (ISO) 11150: 2007 and
ISO 14532: 2005 as the:
Temperature above which no condensation of hydrocarbons occurs at a specified pressure.
The American Petroleum Institute (API) Chapter 14 Section 1 (API 14.1,

Courtney Hunt 's Frozen River, And Edwidge Danticat 's The...
Sonder is an infrequently used noun defined as "the realization that each random passerby is living a
life as vivid and complex as your own–populated with their own ambitions, friends, routines,
worries and inherited craziness". It's a difficult and complicated term to use, as most people have
differing interpretations of it; in my opinion, when you gain sonder you gain perspective and
empathy into the lives of everyone around you, and learn what makes them the way they are.
Everyone has this moment of realization at some point in their life, but few people ever give sonder
any real thought beyond that moment. However, some authors embrace the idea of sonder, writing
their novels so as to focus on how sonder impacts people's perspective on ... Show more content on
Helpwriting.net ...
The strongest example of this occurs when she writes a note to a police officer, successfully opening
his mind to other perspectives, and thus the idea of sonder. We are to blame for this destruction, we
who don't speak your tongue and don't know how to keep quiet either. We who didn't come by boat,
who dirty up your doorsteps with our dust, who break your barbed wire. We who came to take your
jobs, who dream of wiping your shit, who long to work all hours. We who fill your shiny clean
streets with the smell of food, who brought you violence you'd never known, who deliver your dope,
who deserve to be chained by neck and feet. We who are happy to die for you, what else could we
do? We, the ones who are waiting for who knows what. We, the dark, the short, the greasy, the
shifty, the fat, the anemic. We the barbarians. (Herrera, 99–100) It 's not seeing their lives or hearing
their stories, but instead a simple note from a Mexican woman that reminds him that these people he
arrested are actual people with actual reasons for crossing into America. Although the note helps to
change the cop's opinion regarding immigrants enough to let them go free, what I feel clinches the
cop's decision is the fact that Makina is the note's author. The officer probably didn't expect the
young Mexican woman to be literate, let alone a poet, as the reader can tell from the officer's
disconcerted expression as she is writing. There are a few

First Mountain Dew Advertising Essay
Mountain Dew has some interesting ads. The advertisers use stereotypes to help sell their products.
Two commercials that use stereotypes in their ads are "First Mountain [sic] Dew Soda TV
Commercial (Hillbilly)'' and "Do the Dew." Three things that can be compared in these two ads to
show the stereotypes, are the music, the slogans and the people and their activities in the ads.
The music in the commercials is commonly associated with particular groups of people. The
advertisers use the music to show different cultures. The video "First Mountain [sic] Dew Soda TV
Commercial" uses banjo music to show the country setting connected to hillbillies. In "Do the Dew,"
upbeat music is used to help express the hip–kid setting.
The slogans in the commercials are connected to the same groups of people. The advertisers use the
slogans to show the difference in culture. The "First Mountain [sic] Dew Soda TV Commercial
(Hillbilly)'' uses the slogan "It'll tickle your innards." Advertisers have misspelled the word ... Show
more content on Helpwriting.net ...
The advertisers use the characters and their activities to crate pictures of stereotypical hillbillies and
cool city kids. In the video "First Mountain ...'' uses the expression "Yahoo" to express the southern
background of the hillbillies. The hillbillies shoot guns and drink out of a moonshine jug. The cool
kids in the "Do the Dew" commercial do extreme skate boarding and throw a party.
Mountain Dew advertising ads are interesting. The commercials "First Mountain [sic] Dew Soda TV
Commercial (Hillbillies)" and "Do the Dew," stereotype by music. The slogans in the commercials
are stereotypical and so are the people and their activities. The music was stereotyped to help go
along with the southern setting. The slogan was stereotyped to help go along with young teenagers
in a group partying wanting to belonging. The people and their activities help express their
difference in their

Mountain Dew Case Analysis
Introduction
Mountain Dew enjoyed its great success over the decades since it first invented in the late 1940s.
The creative advertising strategy had been proofed effective by the outstanding market success in
1990s. However, the top marketing executives soon realized that they were loosing customers'
interests unless to make some strategic changes, because the industry grew so fast with multiple
strong competitors. PepsiCo decided in 2000 to join the Super Bowl advertising. Executive Creative
Director provided 5 ads, and waited the PepsiCo executives to choose three out of the five ads,
which two of them would be broadcasted during Super Bowl, and the all three would be shown on
TV through the year of 2000.
This case analysis will introduce a brief background of CSD industry and the history of Mountain
Dew, give creative advertising strategies, alternatives, and lastly the recommendations and the
implementation guidelines.
Dew History
Brothers Barney and Ally Hartman invented the original formula of Mountain Dew in the late 1940s
in Knoxville, Tennessee. "Mountain Dew" was originally a Southern or Irish slang for "Moonshine"
that referred to any kind of homemade alcohol (usually whisky or rum) that was created in the
mountains of Tennessee without government authorization (Grabianowski, n.d.). Hartman brothers
were the barkeepers in Knoxville, and own the Hartman Beverage Company. They found hard to
find a preferred mix with the liquor, so they created their own. That

The Worst Month Ever?
The Worst Month Ever It was around mid to late March, and I received some terrifying news. My
grandma wasn't doing too well. She has been struggling with lung disease because she has smoked
for a very long time. There was no one to take care of her because my uncle works all the time, so
my dad had to go sit with my grandma just in case something bad happened. About a week or two
later it was around Easter and we went to see my grandma at her house. When we arrived, I was
very nervous. I thought she would be on her death bed or something, but she seemed fine! The
hospice nurse said her oxygen cable was just disconnected, so they reconnected it. I was glad she
was better! I absolutely hate seeing her sick. She was acting like the normal ... Show more content
on Helpwriting.net ...
I said yes.
It was around fourth period when I left. When I arrived, I was terrified that I was going to walk in
and see her dead. I walked into her room and she was asleep but she was still breathing. A few hours
later, she woke up. She acted normal again! I was still nervous because her mom did the same thing
before she passed. I went home that night and I prayed. I was still being selfish. I did not realize that
if God still kept her here that there would be a chance she would not be well like before.
A couple of days later, I went to see her again. She was awake, but she was talking out of her head
again. I was in her living room and I walked into her room and she asked me what I was doing. I
told her I was watching TLC. After I told her, she told me that I was watching men. I was confused,
but I remembered that she was not in her right mind. While I was sitting beside her, she told me told
put the lid on her Mountain Dew bottle, so I did. Then she asked me to do it again and again, even
though it was already screwed on. I went to the living room. I started believing that she is ready to
go home to God, so when I got home that night, I prayed and prayed. I told God that I wanted him to
take her to the kingdom of Heaven, so she would not be in pain. One thing I didn't know was that
night would be the last time I would get to see her. She passed away three days after the night I went
to see her.

Racism And Sexism : The Mountain Dew
Racism and sexism are overwhelmingly prevalent in media, but somehow the underlying depth of
the theses issues remains under addressed. It is important to become educated on these issues of
racism and sexism especially violence against women, and how they systematically affect specific
subsets of people. The Mountain Dew commercial is one of three, the very last commercial. It opens
with a line–up of men and a goat. The woman is asked by the police officer to point to the assailant.
The purpose of the paper is to analyze the Mountain Dew ad "Nasty Goat" from a cultural studies
perspective by critiquing the criminalization of African American men as well as violence against
women are portrayed as humorous.
Douglas Kellner separated his cultural studies perspective into three parts: political economy of
culture, textual analysis and audience analysis. Mountain Dew uses a cheap joke to convey humor
and also pay for a popular entertainer. Domination over subordination is conveyed in this ad through
gender and race. Audiences didn't relate enough and affected people in a negative way since the
television ad got banned, but didn't harm the company itself. Cultural studies perspective articulates
how the commercial touched on stereotypes of marginalized groups and how self–aware society is
on them due to the outrage.
Pepsi's Mountain Dew uses conventions that are overused and negatively reflect on people of color
and women. They used a well–known artist, Tyler the Creator. He

Dry Ice And Water Fog
This article explains how fog is produced when dry ice and water react. One might think that the fog
is made by water in the atmosphere but Kuntzleman questioned this common thought's validity and
explored dry–ice + water=fog at the molecular level. His first step was to accurately measure fog
density by using the following equation: fog density= –log (I/I_0 ) with "I_0 being the intensity of
incident light and I being the intensity of light that travels through the fog" (Kuntzleman, 644). This
allowed Kuntzleman to determine at what point fog had been made.
After taking the mass of water and combining a "dry ice pellet ... the mass of the water in the
cylinder is less than... at the beginning" (644). More experiments were completed with various

Types Of Fogs And The Foggiest Places
Types of Fogs and the Foggiest places in U.S. Fog, "like any cloud, usually forms in one of two
ways: (1) by cooling–air is cooled below its saturation point (dew point); and (2) by evaporation and
mixing–water vapor is added to the air by evaporation, and mixing–water vapor is added to the air
by evaporation, and the moist air mixes with relatively dry air." (Ahrens & Samson, 2011, p. 97)
Radiation Fog, (ground fog)– Occurs when the radiational air temperature is below its dew point
over land. The best conditions are when dry air overlay's a thin layer of humid air during a clear
night. These conditions allow for cooling of the ground to happen fast due to the thin layer, humid
layer does not take in much earth's departing infrared radiations.
Advection fog, conditions call for hot and humid air to blow over a cool surface, since the surface
cools the air. The dew point temperature has to be cool enough as the air temperature which causes
condensation to form and creates a dense fog to form. "As the warm air cools, the temperature will
reach the dew point temperature, forcing the water vapor to condense into a cloud." (Masters, 2016)
Upslope fog, this type of fog may occur on mountain tops when cold air blows up a slope known as,
orographic uplift. The air condenses since it builds up moisture as the cold rises. Evaporation
(mixing) fog, this type of fog forms when two unsaturated masses of air are combined.
Some of the foggiest places that we can see these events

The Negative Implications Of Popchips Vs. Mountain Dew
"A good advertisement is one which sells the product without drawing attention to itself." David
Ogilvy an advertising typhoon and founder of Ogilvy & Mather, basically states commercials want
you to buy their product without focusing on it as a whole. Marketers want to sell their products by
showing consumers things they like and relating it to the product. All advertisements have two
agendas one to sell their product and two, to give a message. Sometimes those messages are positive
and made to make an educational message. Sometimes the message in advertisements are negative
and make implications; tons of people don't agree on or aimed to target a group of people because of
race. Making these negative implications causes conflict between the seller and the audience. Which
loses the whole point of the commercial, to sell a product, so why imply them, to begin with? The
commercials Popchips and Mountain Dew were very similar in showing negative messages, but
both had different ways of portraying it.
The Popchips commercial was very unique, in the way it was trying to sell its product. When the ad
first begins it starts off as a dating website called worldwide lovers. The ad wanted to give the idea
that Popchips was made for everyone in the world. The whole reason they used a fake dating
website in the commercial was to utilize the different types of people liking Popchips. The
commercial used one man, Ashton Kutcher, to play different types of people in the world. All the

PESTLE Analysis: Pepsi And Mountain Dew
1.0 Introduction (Company Overview)
PepsiCo's history dates back to 1980 when the recipe was first developed by a pharmacist Caleb
Brandham. He was a pharmacist and pharmaceutical industrialist from New Bern of North Carolina.
He created the name Pepsi–Cola in 1898. The popularity of Pespi–Cola increased day bay day and
Mr. Brandham created Pepsi–Cola Company in 1902. Company was first incorporated in Delaware
state in 1919. In 1931 PepsiCo went bankrupt and was sold to Charles Guth, who was the president
of a leading candy manufacture company, Loft Incorporated. He has used Loft's large supply chain
to sell soda in restaurant and shops and also used Loft's resources to promote Pepsi. In 1935 the
shareholders of Loft has sued against Mr. Guth and Mr. Guth lost the case in 1941 was Loft has
formally absorbed Pepsi into Loft. Pepsi–Cola, which was rebranded by Loft has increased its
product range created Diet Pepsi and purchased Mountain Dew in 1960.
In 1965 PepsiCo did acquisition of Mountain Dew, which shows that business has realized Porters 5
force model. By acquiring Mountain Dew, which was a competitor of ... Show more content on
Helpwriting.net ...
Using PESTLE, PepsiCo's management would understand current political, economical, social,
technological, legal and environmental factors that have an impact on their business. The result of
which is used to identify threats and weaknesses which is used in a SWOT analysis. This would help
PepsiCo to maintain their competitiveness in majority of 200 countries in which they operate.
PESTLE analysis would also help them to oblige the legal system in each country. PepsiCo can
adapt to the market need when they understand social change, also they can be competitive by
understanding the change in technology of production. Moreover, depending on the political and
economical climate of the country business can plan their future growth

Analysis Of Katherine Shonfield 's ' Walls Have Feelings '...
In this essay, I would be analysing Katherine Shonfield 's book 'Walls have Feelings : architecture,
film and city ' where she discusses the constructional problems in Repulsion film and in Rosemary 's
Baby new contemporary architectural interest which were introduced in 1960 's. I would be
discussing the damp penetration in detail, with that I would also be disusing the issues on sound
penetration. I feel each style has flaws even though while constructing it, designing it, there might
not be but when once users/occupants come back to measure in step with their nature or behaviour,
there are some flaws in the look the designer, architects, planners have created like Jonathan Hill has
aforementioned, "The user is an important ... Show more content on Helpwriting.net ...
As a result of per the Building laws, the insulation is against airborne sounds like voices, not against
the impact of sound against the walls like hammering a nail, noise pipes or vigour bed sheets. Once
sound meets the building, like a floor, a ceiling or a wall the sound reflects back to the area, a part of
it is absorbed by the fabric and the left over is transmitted to the succeeding area. The sound
absorbed, mirrored and transmitted depends on each of the thickness/thinness of the wall as well as
the material on the wall. (Figure 1) Katherine Shonfield makes a case for this idea in her book 'Walls
have Feelings ' within which she highlights that in Rosemary 's Baby, Rosemary is lying awake in
her bed, the noise from her neighbour is keeping her awake and once she sleeps the sound becomes
her nightmare. This might be because of the poor sense of designing, the wall that is supposed to
defend her has failed to guard her. Similarly, in Repulsion, the protagonist, Carol will hear a tolling
bell from outside which calls nuns in a neighbour convent to prayer. Due to poor planning of the
building occupants may have heavy health problems. Health problems like high blood pressure,
deafness, sleep disturbances, amendment of behaviour additionally as psychological issues, etc. The
said nightmare which Rosemary have could be due to the lack of sleeping or the disturbance of the
sleep. The noise problem should be solved

Disadvantages Of Mountain Dew Advertising

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