Taglines that were most influential 48A list of taglines or slogans used by brands and organizations By Nikhil Narayan
Got Milk? is an American advertising campaign encouraging theconsumption of cows milk, which was created by the advertisingagency Goodby Silverstein & Partners for the California Milk ProcessorBoard in 1993 and later licensed for use by milk processors and dairyfarmers.
Inspiration for this famous NIKE slogan was the last words "let’s do it",spoken by Gary Gilmore before he was executed !!!!
Nothing comesbetween me and myCalvinsBrooke Shields the model was 14year old when she acted in thiscontroversial ad (1980) The TV ad included her saying thefamous tagline, "You want to knowwhat comes between me and myCalvins? Nothing.
The tagline evolved into an everyday phrase which is used for questioning the substance of an idea, event, or product.!!Where’s the beef by Wendy’s
Apple’s ‘Think different’ slogan was supposed to be a play on IBM’s ‘Think’ slogan
We Try Harder campaign by Avis car rental services1. Campaign started in 1963 when Avis was second to rental car leader Hertz2. The “We try harder.” campaign significantly catapulted Avis’ business. The ad campaign was brilliant. The employees proudly wore their “We try harder.” buttons.3. By 1964, Avis car rentals had jumped 28%.4. Interestingly in 2011, Avis has returned to their “Vision in Action” roots with a new campaign: “Treat People Like People.”
As a part of their rebranding and ‘healthy’ positioningKFC has now ditched the 50 year old slogan – It’s fingerlickin’ good! New slogan is ‘so good’
Betcha can’t eat just one.By Frito Lays in 1981
Think outside the bunThe tagline is meant to remind us that fast food doesn’t end with hamburgers.
THEY’RE GR-R-REATKelloggs Frosted Flakes is a breakfastcereal introduced by the KelloggCompanyThey’re Gr-r-reat was used as thetaglineIn 2003, Kelloggs launched TonysCinnamon Krunchers. The slogan was"Theyre Gr-r-reat Till Theyre Gone."This cereal was discontinued by Kelloggsin 2007 due to poor sales.
“Beanz Meanz Heinz” Originally penned in a london pub in 1967 However, it was dropped in the 1990s amid concern that it drew attention away from other heinz products. In 2009 the slogan was resurrected
In the 80s, AT&T urged people—metaphorically—to ‘reach out andtouch someone’ with their telephoneservice.If the same tagline is used today, itcould altogether craft a differentimplication
Priceless + For Everything else there’smastercard by MASTERCARDThis became a viral campaign when people started uploading theirown ‘priceless moments’,
What happens in here stays in here was a campaigndone by Las Vegas Convention and Visitors Authorityafter the Only in Vegas campaign - as a measure topromote Las Vegas tourism
I Love New York is both a logo and a song that are the basis ofan advertising campaign and have been used since the mid-1970s topromote tourism in New York City, and later to promote New York State as well.
In 2000, Advertising Age magazine named "A Diamond Is Forever" the best advertising slogan of the twentieth century.One of the most successful marketing executions of the "Diamonds Are Forever"DeBeers advertising campaign was a James Bond film, which, in fact, had the same nameas the advertising campaign - "Diamonds Are Forever"
In 2006, a rumor started that BMW was dropping the ‘Ultimate Driving Machine’ tag lineand was to be represented by the new tag line, “A Company of Ideas”.
THINK SMALLFor the VOLKSWAGEN beetleCreated by Julian Koenig at theDDB agency in the 1950sRanked as the best advertisingcampaign of the twentieth centuryby ad age
‘ catch our smile’By Pacific Southwest AirlinesPSA was also known by its slogan"The Worlds Friendliest Airline" andfor the iconic smile painted on thenose of its airplanes
‘Intel Inside’ logoOne of the best “ingredient”campaign ever seen
L’OREAL in 1967 started the slogan BecauseI’m worth it then changed it in mid 2000s toBecause you are worth it and then in toBecause we’re worth it
Federal Express: When it absolutely, positivelyhas to be there overnightdeveloped by Ally & Gargano in 1982
Us Tareyton smokers would ratherfight than switchThis slogan was notable in that it was the finalslogan used for the Tareyton brand.
You’ve come a long way, baby.Virginia Slims is brand of cigarette manufactured by AltriaGroup. The brand was introduced in 1968 and marketed toyoung professional women using the slogan "Youve come a longway, baby."
1996 HBO launched an innovative $60 million televisionadvertising campaign saying ‘It’s not TV. It’s HBO’in an effort to draw attention to itself and to strengthenits brand recognition.The campaign is recognized as one of the best done by abroadcasting channel.
You’re in good hands by Allstate InsuranceTagline is continued from 1956
Melts in your mouth, not in your handsM&M is a candy coated chocalate brand The campaign also introducedbelonging to Mars cartoon characters representing M&Ms, namely Mr. Plain & Mr.Mars Inc hired Ted Bates & Co., an advertising Peanut in the same year.firm based out of Chicago, to market thebrand and hence, in 1954, came a sprightlycampaign, “Melts in your Mouth, not in yourHands”.
‘The Quicker picker-upper.’by Bounty paper towels
The few, the proud, the Marines slogan was launched in 1991. The few, theproud is now synonymic to the US Marines. It makes sense because it is the smallest groupof all the armed forces (excluding coast guards) and has one of the toughest initial training.
When it rains, it pours slogan was started by Morton Salt in 1911. And yes it iscontinued for the past 100 years !!!!