2. Social Media
Social media is going to be one of the main promotional method as it is used a lot
and I would be able to target my audience through different platforms effectively. I
would use Instagram, Twitter and Snapchat as they are the most popular forms of
social media that my target audience use. I will put out social media links on the
magazine to promote them. I will also make sure the magazines accounts remain
active and that we interact with artists as well as the readers.
3. Magazine website
I would also create a website for the magazine which would contain extra posts
and information on new music, behind the scenes images and videos as well as
competitions and links to the magazine's social media and to the online magazine
and contests.
4. Subscriptions
I would try to promote the magazine by promoting subscriptions so that the
readers can get each issue, I would promote them on our social media platforms
and then we can put them inside the magazine to make the readers aware of the
option. Subscription deals are also better value for money which can be a selling
point for them and subscribers could also receive a free gift for subscribing.
5. Giveaways
Readers like to see giveaways which is what i intend to do for the magazine as we
can place the giveaway on the magazine and social media so we can reach a
wider audience as well as building out audience. This would attract more people
as they would feel more inclined to buy the magazine if they know they may win a
prize.
