The corporation is headquartered at the Domino's Farms Office Park in Ann Arbor, Michigan, United States. History: In 1960, Tom Monaghan and his brother, James, purchased DomiNick's, a small pizza store at 301 West Cross Street in Ypsilanti, Michigan, near Eastern Michigan University. The deal was secured by a $500 down payment, and the brothers borrowed $900 to pay for the store. The brothers planned to split the work hours evenly, but James didn't want to quit his job as a full-time postman to keep up with the demands of the new business. Within eight months, James traded his half of the business to Tom for the Volkswagen Beetle they used for pizza deliveries. By 1965, Tom Monaghan had purchased two additional pizzerias; he now had a total of three locations in the same county. Monaghan wanted the stores to share the same branding, but the original owner forbade him from using the DomiNick's name. One day an employee returned from a pizza delivery and suggested the name Domino's. Monaghan immediately loved the idea and officially renamed the business Domino's Pizza, Inc. in 1965.

1. DOMINO’S PIZZA
Akshay Narayan
Kavya Sahni
Mohil Agrawal
Rajat Sharma
Vivek Goswami

2. Domino's Pizza
Type Public Company (NYSE)
Industry Restaurants
Founded Ypsilanti, Michigan,
United States
(June 10, 1960)
Headquarters Ann Arbor, Michigan,
United States
Area served Worldwide
Key people Tom Monaghan, Founder
J. Patrick Doyle, CEO
Products Pizza, Breadsticks, Pasta, Chicken
Wings, Desserts.
Revenue $2.225 billion USD (2011)
Employees 1,45,000
Website www.dominos.com
OVERVIEW OF DOMINOS

3. About Domino’s Pizza
• Founded in 1960 by Tom Monaghan
• Second largest Pizza chain in US
• 9000 corporate and franchised stores across 60 nations. And 306 stores in
INDIA.
• Domino’s outlet in India opened in 1996
• Jubilant Food Works Limited, a Jubilant Bhartia Group company holds the
Master Franchise rights for India, Nepal, Sri Lanka and Bangladesh
• Revenue
– 70 % from home deliveries
– 30 % from OTC sales

4. About Domino’s Pizza
• Entered India in 1996 through a franchise agreement with Vam
Bhartia Corp.
• First outlet was opened in Delhi.
• Domino's had the largest network in the fast food segment in India-
with 101 outlets across 40 cities.

5. Vision & Mission @ DOMINO’S
VISION
“Exceptional people on a mission to be the best pizza delivery company
in the world”
MISSION
“Domino’s Pizza is the Pizza specialist who consistently delights the
customer with great taste and choices in pizza with friendly,
courteous team members providing prompt, safe delivery service”

6. Product Offerings @ DOMINOS
Pizzas
Pastas
Breadsticks
Cheese Dips
Beverages (tie-up with Coca Cola)
Chocó Lava Cake
Chicken Wings

7. SWOT OF DOMINOS

8. • Dominos compete against regional and local companies as well as
national chains, Pizza Hut and Papa John’s
®
.
• We generally compete on the basis of product quality, location,
image, service and price.
• We also compete on a broader scale with quick service and other
international, national, regional and local restaurants.
• In addition, the overall food service industry in particular are
intensely competitive with respect to product quality, price,
service, convenience and concept.
• The industry is often affected by changes in consumer tastes,
economic conditions, demographic trends and consumers’
disposable income.
COMPETITION

9. INTERNAL MARKETING
• Young and enthusiastic team.
• Domino's vision.
• Bonus scheme incorporating profit.
• What's up Dominos session
INTERACTIVE
MARKETING
• Dominos promises their customers safe and friendly
services free of cost.
• E home delivery.
• Domino's heat wave.
• Domino's Pizza strives to be the best pizza delivery
company in the world.
EXTERNAL MARKETING
• Home delivery specialist.
• Dominos bring out the 'WOW' effect.
• Domino's serve its customers on time.
• Every order is hand-made.

10. Best Practices OF DOMINO’S
• Product
• Price
• Promotion
• Process
Traditional 4Ps extended to encompass growth of service
industry

11. PRODUCT @ Domino’s
• The very brand name ―Domino's adds value to the products
available in the store.
• The quality and the hygiene of the pizzas and the other add-ons are
taken care of by the company or the franchisees by way of training to
the employees.
• Domino's also takes pride on the innovation of many new products
and ideas.

13. PRICE @ Domino’s
• General perception prevails that pizza prices are expensive and cannot be afforded
by many, but Domino's pizza prices will make you think twice about that statement.
• Domino's also provide lots of offers and deals that give your much discounted pizza
prices.
• First off, customers can get Pizza mania pizzas for prices as low as Rs. 39/- which no
other pizza chain offers in the country.
• The regular size Simply Veg pizzas start from Rs. 60/- onwards and they have pizzas
up to around Rs. 500/- .
• Domino's caters to all price ranges so that customers can always find a pizza price
that fits their pocket.

16. PROCESS @ DOMINO’S
• Self service system.
• Hungry Hotline Facility.
• Keep in mind the health and hygiene.
• Domino's Pizza India also boasts about its commitment to serve its
customers on time by implementing the "30 MINUTES OR FREE" service
commitment.
• Domino's constantly strives to develop products that suit the tastes of its
customers,
• Domino's believes strongly in the strategy of 'Think Local and Act Regional'.

17. PROMOTION @ Domino’s
• Pizza Order Discount: Domino's offers its customers a number of discount and
other promotions on purchasing Domino's pizza.
• Dominos start providing coke/fanta/sprite as per their contract with Coca Cola
Limited.
• Dominos started pizzas mania which start from Rs 39 and we get the toping
according to our choice.
• Web coupons available at web site www.dominos.co.in
• Discounting coupons are being provided with every item purchased.
• New schemes at regular interval of time according to the taste of the INDIAN
customer

18. DOMINO’S CURRENT
ONLINE PRESENCE

19. Customer Service
Making
improvement
through team
work and
employee
empowerment
Continuous
improvement at
its base
Belief that all
meaningful
ideas are good
and must be
implemented
Everyone is
expected to
give
suggestions on
regular basis

20. DIAL : 68886888
THANK YOU Any Question