HOTEL MANAGEMENT

1. PROJECT ON : DOMINOS
RADHIKA GUPTA
12- BBA - HM

2. DOMINO’S PIZZA
Dominos Pizza in CITY SQUARE MALL,
JAMMU
Store Address:-
C/O CITY SQUARE MALL, SHOP NO:1, TOP
FLOOR, CHAND NAGAR, SAMADHIAN ROAD,
OPP JAMMU HAAT, DOGRA CHOWK - 180001
Contact Numbers: 0191 - 2566208/ 2566210-17
Timings : 11 AM to 11 PM
Website
• www.dominos.com

3. • The current Domino's menu features a variety of Italian-American
entrees and side dishes. Pizza is the primary focus, with traditional,
specialty and custom pizzas available in a variety of crust styles and
toppings
• When we talk about pizzas, Dominoes pizza menu has the most
extensive range of delicious pizzas.
• On Dominos menu, you can enjoy delicacies of veg pizzas, non-veg
pizzas, kebab pizzas and many more versions of tasty pizzas.
• Interestingly, being a global brand, Dominos pizza menu has
customized versions of pizzas keeping in mind the taste-preferences
of various populaces living in geographically distinct locations across
the globe. Anyone, living anywhere can get his or her favorite pizza
on Domino's pizza menu.

4. • TYPE OF SERVICE: It is a fast food restaurant, also known as a
Quick Service Restaurant or QSR within the industry itself, is a
specific type of restaurant characterized both by its fast food
cuisine and by minimal table service. Fast food restaurants are
usually part of a restaurant chain or franchise operation, which
provisions standardized ingredients and/or partially prepared foods
and supplies to each restaurant through controlled supply channels.
Domino's Pizza is also a popular fast food restaurant. Fast Casual
Restaurants are Growing Threat now-a-days.
• Fast casual restaurants are a growing source of competition for the
fast food industry. Fast casual restaurants combine the convenience
of fast food restaurants with the quality of casual dining. This new
alternative to fast food and sit down restaurants threatens to steal
market share from both.
• NO OF COVERS : 36 covers.

5. A LA CARTE MENU
TYPE OF MENU

6. • SIMPLY VEG
• margherita
• cheese & tomato
• VEG 1
• double cheese margherita
• fresh veggie
• country special
• farm house
• VEG 2
• peppy paneer
• mexican green wave
• deluxe veggie
• gourmet
• FEAST PIZZA
• veg extravaganza

7. • SIMPLY NON VEG
• cheese & barbeque chicken
• NON VEG 1
• barbeque chicken
• spicy chicken
• NON VEG 2
• chicken mexicana
• keema do pyaaza
• chicken golden delight
• FEAST PIZZA
• meatzaa
• non veg extravaganza
• cheese and pepperoni

8. • SIDES
• VEG
• veg pasta italiano white
• veg pasta italiano red
• garlic breadsticks
• cheese jalapeno dip
• cheese dip
• choco lava cake
• barbeque dip
• cheese n basil dip
• tarter dip
• butterscotch mousse cake
• NON VEG
• non veg pasta italiano white
• non veg pasta italiano red
• chicken wings
• chicken Kickers
• BEVERAGES
• coke
• fanta
• Sprite
• CHOICE OF CRUST:
• CHEESE BURST
• CLASSIC HAND TOSSED
• ULTIMATE DEEP DISH
• WHEAT THIN CRUST
• 3 CHEESE PIZZA

9. • TYPE OF CLIENTLE: In spite of competition, pizza
shops have managed to get a foothold on the food-
service industry. Indeed, pizza has a universal appeal.
Young and old, everybody hankers for this delicious
food product. People nowadays simply don’t have the
time to cook and prepare dinner. Childrens, youth,&
families everyone love to have pizza.
• ARRIVAL OCCUPANCY: In today’s fast paced and
on the go world, most people prefer to dine out or have
their food delivered at home. During weekends more
arrival occupancy is there & less during the weekdays

10. • STAFF:
• Domino's Pizza offers many career opportunities to
employees – They are committed to providing the best
working environment possible so that they can attract
and retain the best people. This is a really exciting time
to join Domino's Pizza as there are so many fantastic
opportunities to develop a strong career as the
Company continues its rapid growth.'
• No formal qualifications are required – just a
passionate outlook on life. Domino's Pizza provides all
the necessary training. Their manager training program
helps to transform today's pizza delivery drivers into
tomorrow's management team with an internationally-
recognised qualification.

11. Number of team members
There are 35 people working in dominos jammu as
makeline ,cuttable, counter,routing etc.
• 22- Delivery boys
• 1 - Deliverey Routing Supervisor
• 4 - Make line
• 1 - Shift Manager
• 4 - Shift Assistant Manager
• 1 - Store Manager
• 2 - CSR(1 girl as csr& 1 boy as csr)

12. Salary of team members
Staff working in Dominos are divided into:
• Silver - Rs 6000 to Rs 7500
• Gold - Rs 7900
• Diamond - Rs 8500
• Platinum -Rs 9500
• Shift manager
- Makes duty rotas & sees that all employees are working
efficently during the shift.
- Salary - Rs 12000
• Store manager – Manoj Bhat
- Salary – Rs 50000 (Qualification -10+2 & having an
experience of 7 years)
RENT OF DOMINOS IN CITY SQUARE MALL IS Rs 2 Lacks

13. Job Description:Safe Delivery Specialist
To safely and courteously deliver the order to the customer’s door.
Primary Responsibilities
1) Project a positive image to the customer.
2) Drive safely and courteously, obeying all traffic laws.
3) Call times “out of the door” / to the customer door.
4) Wear full uniform at all times and protective clothing when required.
5)Be polite and courteous at all times.
6) Know the delivery area.
7) ‘Make a cash drop’ after each delivery.
8) Make accurate cash transactions.
9) Smart Hustle.
10)Keep vehicles clean and in a safe, well maintained condition.
11)To be able to read a map

14. 12)Complete vehicle checklist at the beginning of every shift.
13)Impress every customer.
14) Ability to handle customer concerns.
15)Display a spirit of co-operation, teamwork and Hustle.
16) To immediately inform your manager of any problems.
17) To assist with in-store jobs when available to do so (eg. answer
phones/foldboxes).
18)To prepare food for the make-line and assist in re-stocking.
19) Other related duties as required e.g. leafleting and cleaning.
20) Help maintain a clean and hygienic store.
21) Use knowledge of the local area to ensure the quickest and safest
delivery route for the driver
22)Provide the driver with all the information they need to know
23) Load the driver with all the products they require for delivery . Keep
in touch with all drivers at all times to supervise multiple deliveries

15. Job Description: Delivery Routing
Supervisor
Delivery routing is an important aspect of our business,
getting it right can mean the difference between an
excellent piping hot and or a disappointing lukewarm
product for customers. As a routing supervisor it will be
your responsibility to ensure drivers are loaded quickly
and efficiently and know everything they need to know.
Required Experience
No previous experience required because full training
will be provided.

16. Job Description : Store
Manager
• Domino's pizza managers must be experts at multi-tasking.
There are many duties associated with this job, and the
manager should be comfortable with taking on many roles at
the same time. Experience in many areas is necessary for
success in this job.
• Hiring and firing
– A Domino's manager is in charge of interviewing and hiring all
employees in his particular store. He will also be the person firing
any team members, if need be.
• Scheduling and labor
– The manager must create a weekly schedule for the store. She has
to take into account every team member's availability, as well as
keeping the schedule within the store's given labor percentages.

17. • Training
– A manager is in charge of training every team member in his store. All team members
must be familiar with the accepted ways of making the products and using the
equipment, and the manager has to make sure that they know this information. He is
also charged with training supervisors to run shifts at his store.
• Cooking
– A Domino's manager must run every station in her store. She must be able to make
dough, make pizzas, run the oven, cut and box products, and be in charge of total
quality control for all food that is served.
• Safety
– A manager is in charge of all safety issues in his store. Food safety is very important, and
all team members must be taught all safe food preparation methods. The manager must
also teach equipment safety for all machinery in the store.
• Financial
– A manager must keep tight controls on all financial aspects of her store. She is in charge
of labor control, product cost controls and waste control. Damage, theft and shortages
are also her responsibility.

18. Question:WHAT ARE
REASONS THAT MAKE
DOMINOS AS OWERLY
CROWDED RESTAURANT?
Answer: BECAUSE OF ITS
MARKETING STRATERGY,
VISION ,MISSION &
VALUES ,etc

19. MARKETING STRATERGY
• In December 2007, Domino's introduced a
new slogan, "You Got 30 Minutes", alluding to
the earlier pledge but stopping short of
promising delivery in a half hour.
• The company continues to offer "30 minute or
Free" guarantee for orders placed in its stores
situated in India.

20. • Vision
• Number one in pizza
• Number one in people
• Mission
• Sell more pizza, have more fun
• Values
• Treat people as you’d like to be treated.
• Produce the best for less.
• Measure, manage and share what’s important.
• Think big and grow.
• Incentivise what you want to change.
• Set the bar high, train, never stop learning.
• Promote from within.
• They are not ordinary, they are exceptional.
• Nothing is as important as hygiene. Not only do they follow the most stringent Food Safety standards in , they
go beyond them.
• They follow a registered food safety program for all of their stores nationally. Councils audit us to this standard
• They train all their staff in food safety from the day they begin and give them regular retraining
• Their staff wear hairnets and gloves whenever they prepare food
• They wash their hands with soap and sanitiser as often as possible and they never handle food without washing
their hands first
• Every Domino's store has at least one accredited food safety supervisor
• Their stores are audited regularly by the council and food safety auditors to ensure that food safety in our
stores remains at a high standard. This also ensures that our stores are as clean as they can possibly be and that
we are delivering high quality safe food to our customers day in and day out.

21. Suggestions
• India is a multicultural, multi religion country. Everybody love to eat pizza but its vary sad to
know that Dominos serves Pork in its Nonveg flavours. Muslim will not eat the Nonveg pizza
if he knows this fact. Dominos servers the Halal Meat in their servings but if you are serving
the Pork then there is no sense of Halal and a community can’t have the taste of your
NonVeg.
If they remove the pork from their servings and use halal meat then I bet your sell will go
much higher.
• They should make use of both the meat or clearly mention that the meat used is halal . This
will surely help people make informed decisions and will increase the GOODWILL of the
Dominos…hence the sale.
• The 3 Cheeze pizza itself- The Pizza has very very less cheese and does not look like what is
on posters and ads. It was as good as a normal pizza. I had pretty much expectations on the 3
Cheeze Pizza & They should add something & make sure that whatever they are showing in
the posters they are delivering the same thing.
• Dominos online order process -Sorry, requested store is not available currently for online
ordering.” If there is an online ordering procedure, then the store should be available online
everytime.
• Most of the times it is overly crowded, there should be more tables &chairs for the sitting
arrangement & proper management should be there, which will help them to increase profit.
• Eco – Unfriendly dominos- online coupons that any customer receive they need to print those
coupons first to avail the offer. The world is becoming ecofriendly but dominos is moving in
the opposite direction.

22. BASKIN ROBBINS
(overly vaccant)

23. • Baskin-Robbins Inc.
• Type
• Subsidiary of Dunkin' Brands
• Founded
• 1945
• Headquarters
• Canton, Massachussetts, United States
• Parent
• Dunkin' Brands
• Website
• www.baskin-robbins.com

24. INTRODUCTION
Baskin Robbins is a global chain of Ice Cream
Parlors founded by BURT BASKIN and IRVINE
ROBBINS in 1953,from the merging of their
respective ice cream parlors, in Glendale,
California. It claims to be the world`s largest
ice cream franchise, with more than 5,800
locations, 2,800 of which are located in the
united states. Baskin Robbins sells ice cream in
over 30 countries.

25. • Type-Vacant
• Type of service-Quick service
• Type of Clientle- Young,Families both
• No. of covers- 9
• Type of menu- Ala Carte
• Operating Hrs:-
• Monday-10:30am to 11:30pm
• Tuesday-10:30am to 11:30pm
• Wednesday-10:30am to 11:30pm
• Thursday-10:30am to 11:30pm
• Friday-10:30am to 11:30pm
• Saturday-10:30am to 11:30
• Sunday- 10:00am to 11:00pm

26. FLAVOURS
• Banana Nut Fudge
• Black walnut
• Burgundy cherry
• Cherry Macaroon
• Chocolate
• Chocolate Almond
• Chocolate Chip
• Chocolate Fudge
• Chocolate Mint
• Chocolate Ribbon
• Coffee
• Coffee Candy
• Date Nut
• Egg Nag
• French Vanilla
• Green Mint Stick
• Lemon Custard
• Lemon Sherbet
• Maple Nut
• Orange Sherbet
• Peach
• Peppermint Sherbet
• Raspberry Sherbet
• Racky Road
• Stawberry
• Vinilla
• Vanilla Burnt Almond

27. prices
REG PM
• Single Scoop 44 53
• Double Scoop 80 93
• Value Scoop 62 76
• Single Scoop Sundae 53 62
• Double Scoop Sundae 93 107
• Regular Handpack 160 187
• Large Handpack 284 333
• Tangos 58 -
• Thick Shakes 98 -
• Polar Pizza 267 -

28. SPECIAL MENU
• Premium Sundaes- Rs111/-
• Nutty Professor Sundae
• Banana Barry Sundae
• Kiddie Gems Sundae
• Dusty Road Sundae
• Oreo Cookie Sundae
• Brownie Ala Mode
• Banana Royale
• EXOTIC SUNDAES- Rs 169/-
• Tulip Exotica
• Banana

29. CORPORATE SOCIAL RESPONSIBILITY
• Provides with a central frame of reference for
organizational decisions, strategic goal setting
and behaviors that respect all of their
stakeholders. Corporate Social Responsibility
is also a way to formalize their tradition of
doing what's right for their consumers,
franchisees, employees and the communities
they serve.

30. PRIORITIES
• People: From their employees and
franchisees to the farmers who grow their
coffee, they believe in treating everyone with
respect and fairness so they are empowered
to reach their goals.
• Guests: They are passionate about offering
their guests delicious products they will enjoy,
giving them plenty of menu options, and
providing accurate nutrition information so
they can make the best choices for
themselves.

31. • Neighborhoods: They are dedicated to serving
the basic needs of their local communities – from
providing food for the hungry and support for
children’s health and wellness, to ensuring their
neighborhoods are safe and secure.
• Planet: They recognize that everything they do
has an impact on the environment. From the
materials they use, to the way they construct and
operate their stores, they are committed to
adopting better, more sustainable approaches
whenever possible.

32. STAFF
• If you are looking for a place where hard work
and dedication result in success, where you're
part of a team that promotes fun, passion, and
opportunity, or where fulfillment is found in
applying your creativity...this might be just the
place for you.
• And all this is more than just talk on a website. In
December, 2006, the Boston Business Journal
reported that Dunkin' Brands ranked # 2 in the
4th Annual Massachusetts Corporate Reputation
Survey. Dunkin’ Brands had the best finish for a
consumer products company in the survey’s four
year history.

33. MARKETING STRATERGY
• To attract more customer flavour of the
month @ 39 is added.
• Baskin-Robbins is known for its "31 flavors"
slogan
"Count the Flavors. Where flavor counts." In
addition, the number 31 was chosen so a
customer could have a different flavour every
day of any month.

34. REASONS TO BUY
• 31 unique flavours to choose from
• 100% vegetarian ice creams
• Fresh cream from cow`s milk used in the
preparations.
AMUL “ THE TASTE OF INDIA’’

35. OFFER DETAILS
• Buy 1 premium flavour party pack and get 1
premium/regular/classic flavour family pack for
free.
OR
• Buy 1 regular flavour party pack and get 1
regular / classic flavour family pack for free.
OR
• Buy 1 classic flavour party pack and get 1
classic flavour family pack for free.
HOME DELIVERY available at select outlets only.

36. SUGGESTIONS
• The staff should be more efficient in their
work.
• Proper advertisement & campaigns should be
there.
• Prices should be reduced.
• Mostly kids& people are chocolate lovers so
they should add more items of chocolate.
Even now they have added family sundaes on
customer demand.

37. WHY DOMINOS IS OVERLY CROWDED
& BASKIN ROBBINS IS OVERLY
VACCANT• In December 2007, Domino's introduced a new slogan, "You Got 30 Minutes",
• The company continues to offer "30 minute or Free" guarantee for orders placed
in its stores situated in India.
• BASKIN ROBBINS SHOULD WORK MORE ON MARKETING STRATERGY
• Strong Teamwork & Strong Distribution System is seen in dominos but not in
baskin robbins.
• Efficency in team work is in dominos but not in baskin robbins.
• Innovating the Pizza Delivery Business
Domino's HeatWave® Hot Bag
A better box
Car-top sign - in 3-D!
Spoodle
Domino’s Online Ordering – Pizza Tracker and Pizza Builder
BASKIN ROBBINS:
THEY DON’T TRY & MAKE THE PRICES OF ICECREAM CHEAP, SO THAT A COMMON
MAN CAN ALSO AFFORD THIS.
THEY SHOULD WORK MORE ON INNOVATION , ADVERTISMENTS,& CAMPAINGS TO
PROMOTE THEIR 31 FLAVOURS.