Domino's Pizza was founded in 1960 in the United States and has since expanded to over 11,000 stores across 55 countries. In Pakistan, Domino's first opened in 2004 and now has around 50 outlets across 8 cities. Domino's vision is to be the best pizza delivery company in the world by focusing on exceptional customer service. Their goals include introducing new product lines, improving the delivery process, and creating customers for life by ensuring high satisfaction. To achieve this, Domino's analyzes the market environment, customer needs and demands. They offer various pizza and meal options tailored to different cultures and income levels.
PPT on Marketing Strategies of Domino's(Best Ever PPT)Vibhor Agarwal
History
Journey
LOGO Story
Positioning Strategies
Products
4ps
Articles
Dominos fun Facts
Analysis
Reports
and much more
Follow Like Share
for download
mail me vibhoragarwal718@gmail.com
Marketing Research Pizza Hut & Dominos
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about products for high growth
PPT on Marketing Strategies of Domino's(Best Ever PPT)Vibhor Agarwal
History
Journey
LOGO Story
Positioning Strategies
Products
4ps
Articles
Dominos fun Facts
Analysis
Reports
and much more
Follow Like Share
for download
mail me vibhoragarwal718@gmail.com
Marketing Research Pizza Hut & Dominos
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about products for high growth
Domino's Pizza, Inc. (simply known as Domino's) is an American pizza restaurant chain and international franchise pizza delivery corporation headquartered at the Domino Farms Office Park (the campus being owned by Domino's Pizza co-founder Tom Monaghan) in Ann Arbor Charter Township, Michigan, United States, near Ann Arbor, Michigan.Founded in 1960, Domino's is the second-largest franchised pizza chain in the United States (after Pizza Hut) and the largest worldwide, with 12,530 locations, in 81 countries.
Comprehensive analysis of marketing strategies of domino'sSahiba Khurana
The presentation is based on the study and analysis of marketing strategies of a well known pizza chain-Domino's.
It also gives short term recommendations.
Domino's is famous pizza restaurant chain. this is the case study of domino's that how they face online crisis and ethical issues in business and how they resolve it.
Domino's Pizza, Inc. (simply known as Domino's) is an American pizza restaurant chain and international franchise pizza delivery corporation headquartered at the Domino Farms Office Park (the campus being owned by Domino's Pizza co-founder Tom Monaghan) in Ann Arbor Charter Township, Michigan, United States, near Ann Arbor, Michigan.Founded in 1960, Domino's is the second-largest franchised pizza chain in the United States (after Pizza Hut) and the largest worldwide, with 12,530 locations, in 81 countries.
Comprehensive analysis of marketing strategies of domino'sSahiba Khurana
The presentation is based on the study and analysis of marketing strategies of a well known pizza chain-Domino's.
It also gives short term recommendations.
Domino's is famous pizza restaurant chain. this is the case study of domino's that how they face online crisis and ethical issues in business and how they resolve it.
Business Proposal & Proof of Concept for a Restaurant for a Leading Shopping ...Surya Adavi
Objectives: Developing a concept for a new business vertical creation for a shopping mall giant to diversify the risk of investment and maximize the operational synergies to boost its brand image.
Domino's Pizza Inc. is a large American pizza restaurant chain founded in 1960.Rajat_upmanyu
The corporation is headquartered at the Domino's Farms Office Park in Ann Arbor, Michigan, United States.
History:
In 1960, Tom Monaghan and his brother, James, purchased DomiNick's, a small pizza store at 301 West Cross Street in Ypsilanti, Michigan, near Eastern Michigan University. The deal was secured by a $500 down payment, and the brothers borrowed $900 to pay for the store. The brothers planned to split the work hours evenly, but James didn't want to quit his job as a full-time postman to keep up with the demands of the new business. Within eight months, James traded his half of the business to Tom for the Volkswagen Beetle they used for pizza deliveries. By 1965, Tom Monaghan had purchased two additional pizzerias; he now had a total of three locations in the same county. Monaghan wanted the stores to share the same branding, but the original owner forbade him from using the DomiNick's name. One day an employee returned from a pizza delivery and suggested the name Domino's. Monaghan immediately loved the idea and officially renamed the business Domino's Pizza, Inc. in 1965.
This PowerPoint presentation was created for the Global Marketing course & involves various analysis to determine whether an expansion to China would be a good option for Mr Sub.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
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2. HISTORY
Founded in 1960 by Tom
Monagha n.
Second-largest Pizza chain in
the United States.
about 11,000corporate and
franchised stores in 55
countries.
Domino's Pizza outlet in
Paksitan opened in 2004.
Close to 50outlets in 8 cities of
Pakistan 40 perc ent of its
revenue comes from
homedelivery servic e &
around 60
percent is over-the- c
ounter sales.
3. MARKET STRATEGIS
• Vision
• Dominos Pizza vision is to be exceptional people on a
mission to be the best pizza delivery company in the world.
• Objectives
• Introduce value add meal concept
• Have a toll free number to call on deliveries
• GOAL
• Cus tome r for life
• In cre se number of cus tome rs
4. Understand the market place, Needs,
Wants & Demand
Being lover of the food Italians imported
this terrific dish to America.
They always add something new to their
menu, trying to reach new markets.
They offered many different food items for
customers who did not necessarily want
pizza.
They are still using diversification of their
pizza according to culture & people regional
value.
They offer different varieties of pizza
according to customer’s want & purchasing
power e.g. the extreme pizza.
6. POLITICAL FACTORS:
Follow the rules and regulation of the host
country.
Hilal certification.
Trade license
ECONOMICAL FACTOR:
Purchasing power and buying behavior of
the people.
Size of Market segment
SOCIAL FACTOR:
Equal employment opportunities
HILAL material for Islamic countries
TECHNOLOGICAL FACTOR:
Oven hot (heated pouches) Technology
Delivery support Centre
7. LEGAL FACTOR:
Trade License
Tax paid
MICRO ENVIRONMENTAL ANALYSIS
SUPPLIERS:
Bread supplier , chicken supplier , shopper
supplier
DEALERS:
Different dealers in different area’s
CUSTOMERS:
Customer’s experience and word of mouth of
customers
8. Marketing objective of Domino’s Pizza:
Domino pizza’s goal is to reach 85 recognition of the new
product in their target market.
As with all business the most important goal of a company
is to increase revenue and profits.
Customer satisfaction is for most.
Practice what we preach: integrity, ethics & open
communication.
10. • Geographic
• Region – dominos outlets in different countries is a
way of segmenting their market
• according to region and finding out potential markets.
• City – they also segment the cities as class i, class ii,
metros, small towns.
• Demographic
• age – under 13years, 13 to 21 years21 to 35 years, 35
to 50 years, 50+ years.
• family income – lower middle class, middle class,
upper middle class, high class
SEGMENTATION
11. TARGETING
• Dominos pizzashave target the families who like to go out for dinner once in a
week.
• They also target teenagers of school.
• Spending habits of college freshmen also indicates a high percentage of money
being spent on non-essential items.
• Pizza Hut has made delivery services for those customers who like to have
pizzas in their home with their families or friends.
12. Consumer research
The sampling technique used by us in this
research is Judgmental Sampling.
The questioners & survey was filled by our
team members during the visit in the
different universities.
From the research we found out people
took interest in filling the questioner and
from the survey people have shown
positive response.
It is also concluded that if Domino’s Pizza
does not keep a focus on its quality and
prices, it might lose its customers and the
market share
13. Strategy:
Consumer driven strategy:
For planning consumer driven strategy following four points are more important.
Production Concept:
Production concept is the idea that consumers will favor products that are available and highly
affordable.
Product Concept:
The idea that consumers will favor products that offers the most quality, performance and
features. Organization should therefore devote its energy to making continuous product
improvements.
Selling Concept:
Converting product into cash
Emphasis of sale of the product already used
Fragmented approach to selling.
Buyer beware principle followed.
Online shopping
Door to door shopping
Marketing Concept:-
Converting customer need into product.
Emphasis on product planning & development
Focuses on needs / wants of target markets & delivering value better than competitor
Social Concept:
Social concept is basically idea of selling or goods in such a way that would not have any
negative affect on society.
14. Consumer buying behavior:
Buyer decision making process:
Need / Recognition :-
in this stage individual faces a problem of hunger . So he would have a need of having food
.
INFORMATION SEARCH :-
In the next stage , individual search for a different option to satisfy hunger ,he might look
for different cuisine than he can have and end up with a final decision that what he want to
have whether he want Chinese , Italian , Indian etc. .
EVALUTION OF ALTERNATIVES :-
In this stage individual evaluate the alternatives that are available and will take final
decision by keeping some factor in mind , like , time , location , food variety , price &
environment.
Purchas decision :-
final stage of buying process , where individual finally decide that where he want to go to
have food and it might be convenient place for him like Domino pizza
Post Purchase Behavior :
In this stage an individual decide place for future on behalf of current experiece if the
servie , food & environment made customer happy .
19. PLACE
• Dominos has distubeted in 4 part
• WESTEN REGION SOUTN REGION
• NORTH REGION ESTERN REGION
20. PROMOTION
• Customers can order their pizzas
• by calling a single countrywide
Happiness Hotline 1800-111-123.
In fact,
• Delivering in 30 minutes
• GIFT COUPEN
• Advertising
Tv Ads.Newspaper
Hungry Kya?’,
Khushiyon ki Home Deliver
• SALE PROMATION
• Bogo
• Corprate discount
• PERSONAL SELLING
• Door hangiing
21.
22.
23. Competitive advantage
of Domino’s pizza
Domino’s pizza builds strong relationships with
customers by brand image focus on speed and
delivery.
Positioning access to all Products online in
stores
Unique merchandise-use unique recipe and
sauce, sub sandwiches, chocolate lava crunch
cakes, and artisan pizzas.
Touch screen ordering, which improves
accuracy and facilitates more efficient order
taking.
24. Conclusion:
Domino’s pizza has many targets which it
has achieve in a given period of time. The
time period is mostly a year. Therefore, in
order to fulfill the targets different
strategies are adopted by Domino’s pizza.
It can be conducted that these strategies
have been successful and there is
flexibility in the strategies, as they can be
changed with the changes in the market
conditions as well as the targets.