The document compares Domino's Pizza and Pizza Hut in India. It provides details on their growth, strengths, weaknesses and customer preferences based on a survey. Domino's has over 300 stores compared to Pizza Hut's 142 stores. However, the survey found that customers prefer Pizza Hut for quality of food and ambience, while finding Domino's to be more affordable and providing better offers and customer service. Both chains offer opportunities for expansion in India's growing fast food market.
PPT on Marketing Strategies of Domino's(Best Ever PPT)Vibhor Agarwal
History
Journey
LOGO Story
Positioning Strategies
Products
4ps
Articles
Dominos fun Facts
Analysis
Reports
and much more
Follow Like Share
for download
mail me vibhoragarwal718@gmail.com
Marketing Research Pizza Hut & Dominos
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about products for high growth
PPT on Marketing Strategies of Domino's(Best Ever PPT)Vibhor Agarwal
History
Journey
LOGO Story
Positioning Strategies
Products
4ps
Articles
Dominos fun Facts
Analysis
Reports
and much more
Follow Like Share
for download
mail me vibhoragarwal718@gmail.com
Marketing Research Pizza Hut & Dominos
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about products for high growth
Domino's Pizza, Inc. (simply known as Domino's) is an American pizza restaurant chain and international franchise pizza delivery corporation headquartered at the Domino Farms Office Park (the campus being owned by Domino's Pizza co-founder Tom Monaghan) in Ann Arbor Charter Township, Michigan, United States, near Ann Arbor, Michigan.Founded in 1960, Domino's is the second-largest franchised pizza chain in the United States (after Pizza Hut) and the largest worldwide, with 12,530 locations, in 81 countries.
PizzaHut vs Dominos; Market Analysis and InterpretationKaran Verma
Best pizza Business Reviews ,there market,customer satisfation etc,.
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THIS POWERPOINT SLIDE IS SHOWING A COMPARISON BETWEEN TWO FMCG GIANTS i.e. PIZZA HUT & DOMINOS. IN THIS BASIC DIFFERENTIAL ANALYSIS IS GIVEN BASED ON THE DATA AVAILABLE ON INTERNET(OFFICIAL SITES OF BOTH & ETC)
Domino's Pizza, Inc. (simply known as Domino's) is an American pizza restaurant chain and international franchise pizza delivery corporation headquartered at the Domino Farms Office Park (the campus being owned by Domino's Pizza co-founder Tom Monaghan) in Ann Arbor Charter Township, Michigan, United States, near Ann Arbor, Michigan.Founded in 1960, Domino's is the second-largest franchised pizza chain in the United States (after Pizza Hut) and the largest worldwide, with 12,530 locations, in 81 countries.
PizzaHut vs Dominos; Market Analysis and InterpretationKaran Verma
Best pizza Business Reviews ,there market,customer satisfation etc,.
Basically this presentation is based on primary data collected by us in local basis or at small scale which was supported by secondary analyasis.
THIS POWERPOINT SLIDE IS SHOWING A COMPARISON BETWEEN TWO FMCG GIANTS i.e. PIZZA HUT & DOMINOS. IN THIS BASIC DIFFERENTIAL ANALYSIS IS GIVEN BASED ON THE DATA AVAILABLE ON INTERNET(OFFICIAL SITES OF BOTH & ETC)
Domino's Pizza Inc. is a large American pizza restaurant chain founded in 1960.Rajat_upmanyu
The corporation is headquartered at the Domino's Farms Office Park in Ann Arbor, Michigan, United States.
History:
In 1960, Tom Monaghan and his brother, James, purchased DomiNick's, a small pizza store at 301 West Cross Street in Ypsilanti, Michigan, near Eastern Michigan University. The deal was secured by a $500 down payment, and the brothers borrowed $900 to pay for the store. The brothers planned to split the work hours evenly, but James didn't want to quit his job as a full-time postman to keep up with the demands of the new business. Within eight months, James traded his half of the business to Tom for the Volkswagen Beetle they used for pizza deliveries. By 1965, Tom Monaghan had purchased two additional pizzerias; he now had a total of three locations in the same county. Monaghan wanted the stores to share the same branding, but the original owner forbade him from using the DomiNick's name. One day an employee returned from a pizza delivery and suggested the name Domino's. Monaghan immediately loved the idea and officially renamed the business Domino's Pizza, Inc. in 1965.
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dominos vs pizza hut
1.
2. FAST FOOD INDUSTRY IN INDIA
• Fast food is one of the world’s largest fast
growing industry types. India’s fast food industry
is growing is growing by 40%.
• Because of the availability of raw material for fast
food, global chains are flooding into the country.
• The growth in nuclear families, particularly in
urban India, exposure to global media and
western cuisine has had quite an impact on
eating out trends.
6. • It entered India in June 1996.
• By January 2001, Pizza Hut had 19 outlets
across India.
• Presently it has 142 outlets in 32 cities in
India.
• Pizza Hut is one of the world’s largest pizza
chains with over 12,500 restaurants across 91
countries.
• It employees more than 300,00 people.
7. • Today Domino’s Pizza in India has grown into a
countrywide network of more than 300 stores
with a team of over 9000 people.
• Domino’s believes strongly in the strategy of
“think local and act regional.”
It entered India in 1996 through a franchise
agreement with VamBhartia Corp.
It had quite a speedy growth (1 outlet in 1996 and 101
in 2001).
Emphasis on home delivery.
8. SUCCESS FACTORS:
• Offering value food
• Moving beyond metros
• Developing the local supply chain
• Good ambience
• Offering more than the international menu
• Aggressive marketing and tie-ups with local
and popular brands.
10. ANALYSIS: STRENGTH
PIZZA HUT
• Strong brand image
• Unmatchable quality
and variety
• Hygiene
• Excellent quality
• Customer satisfaction
DOMINO’S PIZZA
• More outlets even in
smaller towns.
• Less than 30 mins home
delivery.
• Low price
• Excellent offers
• Customer satisfaction
• Quick service at outlets
11. ANALYSIS:WEAKNESS
PIZZA HUT
• Inadequate
advertisements.
• Inadequacy of outlets.
• High prices
• Lack of parking facilities
at outlets.
DOMINO’S PIZZA
• Lack of variety
• Outlets lack space
• Ambience not up to
mark
• No special option for
birthday parties and
corporate lunches.