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Final presentation on domino's pizza (2)

The current Domino's menu features a variety of Italian-American entrees and side dishes. Pizza is the primary focus, with traditional, specialty and custom pizzas available in a variety of crust styles and toppings. In 2011 Dominos launced Artisan style pizzas that offer a base blend of rich flavors to compliment chef inspired toppings. Additional entrees include pasta, bread bowls and oven-baked sandwiches. The menu offers chicken side dishes, breadsticks, as well as beverages and desserts.

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Final presentation on domino's pizza (2)

  4. 4. ACKNOWLEDGEMENTIt’s our great pleasure and privilege to express oursincere gratitude to Prof. TAUSEEF ALI (Department ofBBA/MBA,MCR) who has very kindly guided us,supported us, and provided us with valuable information.We are very much thankful to Prof. Tauseef Ali for hisconstant encouragement and inspiration which verymuch helped us during the preparation of thispresentation.
  5. 5. Company profile:-Leadership CouncilJ. Patrick DoylePresident & Chief Executive OfficerScott HinshawExecutive Vice PresidentFranchise Operations & DevelopmentMichael LawtonExecutive Vice PresidentChief Financial OfficerLynn LiddleExecutive Vice PresidentCommunications, Investor Relations& Legislative AffairsJohn MacksoodExecutive Vice PresidentSupply Chain ServicesChris McGlothlinExecutive Vice PresidentChief Information OfficerKen Rollin
  6. 6. Executive Vice PresidentGeneral CounselAsi SheikhExecutive Vice PresidentTeam USAJim StansikExecutive Vice PresidentFranchise RelationsRussell WeinerExecutive Vice PresidentChief Marketing OfficerPatti WilmotExecutive Vice PresidentHistoryEarly yearsIn 1960, Tom Monaghan and his brother, James, purchased DomiNicks, a small pizza store inYpsilanti, Michigan near Eastern Michigan University. The deal was secured by a US$75 downpayment and the brothers borrowed $900 to pay for the store. Eight months later, Jamestraded his half of the business to Tom for a used Volkswagen Beetle. As sole owner of thecompany, Monaghan renamed the business Dominos Pizza, Inc. in 1965. In 1967, the firstDominos Pizza franchise store opened in Ypsilanti. The company logo was originally plannedto add a new dot with the addition of every new store, but this idea quickly faded asDominos experienced rapid growth. The three dots represent the stores that were open atthe time (1969). By 1978, the franchise opened its 200th store.In 1975, Dominos faced a lawsuit by Amstar Corporation, maker of Domino Sugar, allegingtrademark infringement and unfair competition. On May 2, 1980, a federal appeals courtfound in favor of Dominos Pizza.International expansion
  7. 7. Dominos Outlet in India.On May 12, 1983, Dominos opened its first international store, in Winnipeg, Manitoba,Canada. That same year, Dominos opened its 1,000th store overall, and by 1995 Dominoshad 1,000 international locations. In 1997, Dominos opened its 1,500th internationallocation, opening seven stores in one day across five continents.Sale of companyIn 1998, after 38 years of ownership, Dominos Pizza founder Tom Monaghan announced hisretirement and sold 93 percent of the company to Bain Capital, Inc. for about $1 billion andceased being involved in day-to-day operations of the company. A year later, the companynamed David A. Brandon Chairman and Chief Executive Officer.The exterior of a Dominos Pizza store in Spring Hill, Florida.In 2004, after 44 years as a privately held company, an employee of Dominos Pizza rang theopening bell at the New York Stock Exchange and the company began trading common stockon the NYSE under the ticker symbol "DPZ".Industry trade publication Pizza Today magazine named Dominos Pizza "Chain of the Year" in2003,2010 and 2011. In a simultaneous celebration in 2006, Dominos opened its 5,000th in Huntley, Illinois, and its 3,000th international store in Panama City, making 8,000
  8. 8. total stores for the system. Also that year, the Dominos Pizza store in Tallaght, Dublin,Ireland, became the first in Dominos history to hit a turnover of $3 million (€2.35 million) peryear. As of September 2006, it has 8,238 stores which totaled US$1.4 billion in gross income.In 2007, Dominos introduced its Veterans, Delivering the Dream franchising programs andalso rolled out its online and mobile ordering sites. In 2008, Dominos introduced the PizzaTracker, an online application that allows customers to view the status of their order in asimulated "real time" progress bar. In addition, the first Dominos with a dining room openedin Stephenville, Texas, giving the customers the option to either eat in or take their pizzahome. Since 2005, the voice of Dominos Pizzas US phone ordering service 1-800-DOMINOShas been Kevin Railsback.In a 2009 survey of consumer taste preferences among national chains by Brand Keys,Dominos was last — tied with Chuck E. Cheeses. In December that year, Dominosannounced plans to entirely reinvent its pizza. It began a self-flogging ad campaign in whichconsumers were filmed criticizing the pizzas quality and chefs were shown developing thenew product. The new pizza was introduced that same month, and the following year,Dominos 50th anniversary, the company acquired J. Patrick Doyle as its new CEO andexperienced a historic 14.3% quarterly gain. While admitted not to endure, the success wasdescribed by Doyle as one of the largest quarterly same-store sales jumps ever recorded by amajor fast-food chain.Products
  9. 9. A makeline at a DominosThe current Dominos menu features a variety of Italian-American entrees and side dishes.Pizza is the primary focus, with traditional, specialty and custom pizzas available in a varietyof crust styles and toppings. In 2011 Dominos launced Artisan style pizzas that offer a baseblend of rich flavors to compliment chef inspired toppings. Additional entrees include pasta,bread bowls and oven-baked sandwiches. The menu offers chicken side dishes, breadsticks,as well as beverages and desserts.From its founding until the early 1990s, the menu at Dominos Pizza was kept simple relativeto other fast food restaurants, to ensure efficiency of delivery. Historically, Dominos menuconsisted solely of one pizza in two sizes (12-inch and 16-inch), 11 toppings, and Coke as theonly soft drink option.The first menu expansion occurred in 1989, with the debut of Dominos deep dish, or panpizza. Its introduction followed market research showing that 40% of American pizzacustomers preferred thick crusts. The new product launch cost approximately $25 million, ofwhich $15 million was spent on new sheet metal pans with perforated bottoms. Dominosstarted testing extra-large size pizzas in early 1993, starting with the 30-slice, yard-long "TheDominator".Dominos tapped into a market trend toward bite-size foods with spicy Buffalo ChickenKickers, as an alternative to Buffalo Wings, in August 2002. The breaded, baked, white-meatfillets, similar to chicken tenders, are packaged in a custom-designed box with two types ofsauce to "heat up" and "cool down" the chicken.In August 2003, Dominos announced its first new pizza since January 2000, the Philly CheeseSteak Pizza. The product launch also marked the beginning of a partnership with the NationalCattlemens Beef Association, whose beef Check-Off logo appeared in related advertising.Dominos continued its move toward specialty pizzas in 2006, with the introduction of its"Brooklyn Style Pizza", featuring a thinner crust, cornmeal baked in to add crispness, andlarger slices that could be folded in the style of traditional New York-style pizza.In 2008, Dominos once again branched out into non-pizza fare, offering oven-bakedsandwiches in four styles, intended to compete with Subways toasted submarinesandwiches. Early marketing for the sandwiches made varied references to its competition,such as offering free sandwiches to customers named "Jared," a reference to Subwaysspokesman of the same name.
  10. 10. The company introduced its American Legends line of specialty pizzas in 2009, featuring 40%more cheese than the companys regular pizzas, along with a greater variety of toppings. Thatsame year, Dominos began selling its BreadBowl Pasta entree, a lightly seasoned bread bowlbaked with pasta inside, and Lava Crunch Cake dessert, composed of a crunchy chocolateshell filled with warm fudge. Dominos promoted the item by flying in 1,000 cakes to deliverat Hoffstadt Bluffs Visitor Center near Mount St Helens.In 2010, shortly after the companys 50th anniversary, Dominos changed its pizza recipe"from the crust up", making significant changes in the dough, sauce and cheese used in theirpizzas. Their advertising campaign admitted to earlier problems with the public perception ofDominos product due to issues of taste.Since the companies stock low in late 2009, the companys stock had grown 233 percent bylate 2011. Even as the economy has suffered and unemployment has risen, Dominos has seenits sales rise dramatically through its efforts to rebrand and retool its pizza.Dominos serves Coca-Cola products, and as of January 2012 is the only "Big Four" pizza chainto do so. Rivals Papa Johns Pizza and Little Caesars sold Coca-Cola in the past (Pizza Hut, dueto its previous ownership by PepsiCo, has a lifetime contract to sell Pepsi products.), but bothswitched to Pepsi in 2012 and 2007, respectively.Corporate governanceDominos management is led by J. Patrick Doyle, CEO from March 2010, formerly president ofDominos USA. Previous chief executive David Brandon, made athletic director of theUniversity of Michigan in January 2010, remains chairman.]Among 11 executive vicepresidents are Michael Lawton, CFO; Asi Sheikh, Team USA; Scott Hinshaw, FranchiseOperations and Development; and Kenneth Rollin, General Counsel. Dominos operations areoverseen by a board of directors led by Brandon. Other members of the board are AndrewBalson, Diana Cantor, Mark Nunnelly, Robert Rosenberg and Bud Hamilton.Charitable activitiesIn 2001, Dominos launched a two-year national partnership with the Make-A-WishFoundation of America. That same year, the company stores in New York City andWashington D.C. provided more than 12,000 pizzas to relief workers following the September11 attacks on the World Trade Center and The Pentagon. Through a matching funds program,the corporation donated $350,000 to the American Red Cross disaster relief effort. In 2004,Dominos began its current partnership with St. Jude Childrens Research Hospital,participating in the hospitals "Thanks and Giving" campaign since it began in 2004, raisingmore than $1.3 million in 2006.
  11. 11. Dominos Australia donates large quantities of pizza to natural disaster victims. They alsoprovide food to isolated towns in rural areas that dont have access to large amounts of food.Dominos Australia has partnerships with Mission Australia, Royal Flying Doctor Service,Starlight Foundation and Marymead.Advertising and sponsorshipArie Luyendyks Lola-Chevrolet which won the 1990 Indianapolis 500 for Doug ShiersonRacing.In the 1980s, Dominos Pizza was well known for its advertisements featuring The Noid. Thatconcept was created by Group 243 Inc. who then hired Will Vinton Studios to produce thetelevision commercials that they created. The catchphrase associated with the commercialswas "Avoid the Noid."Due to a glitch on the Dominos website, the company gave away nearly 11,000 free mediumpizzas in March 2009. The company had planned the campaign for December 2008 butdropped the idea and never promoted it. The code was never deactivated though andresulted in the free giveaway of the pizzas across the United States after someone discoveredthe promotion on the website by typing in the word "bailout" as the promotion code andthen shared it with others on the Internet. Dominos deactivated the code on the morning ofTuesday, March 31, 2009 and promised to reimburse store owners for the pizzas.Dominos sponsored CARTs Doug Shierson Racing, which was driven by Arie Luyendyk, andthe team won the 1990 Indianapolis 500. In 2003, Dominos teamed up with NASCAR for amulti-year partnership to become the "Official Pizza of NASCAR." Dominos also sponsoredMichael Waltrip Racing and driver David Reutimann during the 2007 season in the NASCARSprint Cup Series.Dominos Pizza sponsored The Super Mario Bros. Super Show! in 1989, and was briefly seen inthe 1990 film Teenage Mutant Ninja Turtles. Furthermore, from 1998 to 2008 the companyprovided funding for the American cartoon sitcom "The Simpsons".
  12. 12. 30-minute guaranteeA car with a Dominos stick-on cone on roofStarting in 1973, Dominos Pizza had a guarantee that customers would receivetheir pizzas within 30 minutes of placing an order, or they would receive thepizzas free. The guarantee was reduced to $3 off in the mid 1980s. In 1992, the
  13. 13. company settled a lawsuit brought by the family of an Indiana woman who hadbeen killed by a Dominos delivery driver, paying the family $2.8 million. Inanother 1993 lawsuit, brought by a woman who was injured when a Dominosdelivery driver ran a red light and collided with her vehicle, the woman wasawarded nearly $80 million, but accepted a payout of $15 million. Theguarantee was dropped that same year because of the "public perception ofreckless driving and irresponsibility", according to Monaghan.In December 2007, Dominos introduced a new slogan, "You Got 30 Minutes",alluding to the earlier pledge but stopping short of promising delivery in a halfhour.The company continues to offer "30 minute or Free" guarantee for ordersplaced in its stores situated in India.International operationsMap showing Dominos Pizzas global locations.
  14. 14. Dominos Pizza is located in more than 60 countries. The rights toown, operate and franchise branches of the chain in Australia, SouthKorea, New Zealand, France, Belgium, the Netherlands and thePrincipality of Monaco are currently owned by Dominos PizzaEnterprises, having been sold off by the parent company between1993 and 2007. The master franchises for the UK and Ireland werepurchased by Dominos Pizza Group, now publicly traded as DominosPizza UK & IRL, in 1993. Dominos Pizza Type Public (NYSE: DPZ) Industry Restaurants Founded Ypsilanti, Michigan,
  15. 15. United States (June 10, 1960) Dominos Pizza, Inc. (NYSE: DPZ) is an Ann Arbor, Michigan, international pizza delivery corporation Headquarters United States Area served Worldwide Tom Monaghan, Key people Founder J. Patrick Doyle, CEO Pizza, sandwiches, Products pasta, chicken wings, desserts $1.425 billion USD Revenue (2008) Employees 145,000 Website www.dominos.comManagement Information Systems In Applebees & Dominos PizzaIntroduction:The management information system (MIS) has a primary task of helping anorganization become and stay efficient and effective. Managers use thiscomputer-based system to organize, analyze, and execute plans to help theorganization flow and accomplish its goals. The system can be used to studyinformation in the form of employees, cost, profit, technology, procedures anddocuments.Often MIS are much different from standard information systems because theystudy other information systems that are related to the operational tasks in anestablishment. It is highly important for an organization to understand what MISthey need in order to remain competitive in the industry. Secondly, it is important
  16. 16. for an organization to have a MIS which will promote both short term and longterm organization goals. The improvement of technology over the years hasallowed managers to make faster decisions based on the information that iscollected by the system. However, this is also a negative aspect to the informationsystems. Situations can happen where imprecise reporting can take place thusleading to terrible decision making.MIS can vary from one type of business to another however; the main goal of allsystems is to support organizational goals and objectives and to develop greaterlevel of communication among all the employees. Creators of MIS must keep inmind to create systems that are relievable, accurate, complete, relevant andconsistent.In this research paper, I will discuses the MIS used in two different restaurants“food chains” “Dominos Pizza & Applebee’s”. I intend to showcase the MIS usedto help the two restaurants accomplish day to day business activities. In eachrestaurant the ambiance, purpose and atmosphere is different. We can see whythe two MIS are different and why it’s more appropriate for one MIS to belong inone restaurant and not the other.About us:-Domino´s Pizza HeritageLike most corporate success stories, Domino´s started out small - with just one store in 1960.Now, Domino´s Pizza is celebrating over forty years of delivering food, fun and innovation .Domino´s Pizza Timeline1960Tom Monaghan and his brother James purchase "DomiNick´s," a pizza store in Ypsilanti,Michigan. Monaghan borrowed $500 to buy the store.
  17. 17. 1961James trades his half of the business to Tom for a Volkswagen Beetle.1965Tom Monaghan is sole owner of company, and renames the business "Domino´s Pizza, Inc."1967The first Domino´s Pizza franchise store opens in Ypsilanti, Michigan.1968Company headquarters and commissary are destroyed by fire.1975Amstar Corp., maker of Domino® Sugar, institutes a trademark infringement lawsuit againstDomino’s Pizza. In 1980, Federal court rules Domino’s Pizza did not infringe on the Domino®Sugar trademark.1983Domino’s first international store opens in Winnipeg, Canada. The 1000th Domino’s storeopens. The first Domino’s store opens on the Australian continent, in Queensland, Australia.1990Domino’s Pizza signs its 1,000th franchise.1992Domino’s rolls out Breadsticks, the company’s first national non-pizza menu item.1993Crunchy Thin Crust pizza is rolled out nationwide. The company discontinues the 30-minuteguarantee and re-emphasizes the Total Satisfaction Guarantee.1994Buffalo Wings are rolled out in all U.S. stores.1995Domino’s Pizza International division opens its 1,000th store. First store opens on Africancontinent, in Cairo, Egypt.1996Domino’s launches its web site on the Internet ( The company reachesrecord sales of $2.8 billion system-wide.1997Domino’s Pizza opens its 1,500th store outside the United States, opening seven stores in 1 day
  18. 18. on 5 continents consecutively. Domino’s Pizza launches a campaign to update the company logoand store interior with brighter colors and a newer look.1998Domino’s Pizza founder, Tom Monaghan, announces retirement and sells the Company to BainCapital, Inc. Domino’s launches another industry innovation, Domino’s HeatWave®, a hot bagusing patented technology that keeps pizza oven-hot to the customer’s door.1999Dave Brandon is named Chairman and Chief Executive Officer of Domino’s Pizza. Domino’sPizza announces record results for 1999. Worldwide sales exceed $3.36 billion. Revenuesincreased 4.4% over 1998.2000Domino’s Pizza International opens its 2,000th store outside the United States. Domino’s Pizzacelebrates 40 years of delivering pizza and innovation to homes around the world.2001Domino’s 7,000th store opens in Brooklyn, New York. Domino’s launches long-term nationalpartnership with the Make-A-Wish Foundation®.2002In February 2002, Domino’s Pizza acquired 82 franchised stores in the Phoenix, Ariz., market,making it the largest store acquisition in the company’s history. In August 2002, Domino’skicked delivery up a notch with the introduction of Domino’s Pizza Buffalo Chicken Kickers andmarked the creation of a whole new surprising category - premium chicken delivered right to thedoor!2003Domino’s announces an exciting multi-year partnership by becoming the "Official Pizza ofNASCAR." Domino’s is named Chain of the Year by Pizza Today magazine, a leading pizzatrade publication. Domino’s combines two culinary classics - pizza and Philadelphia CheeseSteak - to create the all-new Domino’s Philly Cheese Steak Pizza.2004Domino’s launches Domino’s Cheesy Dots, delicious round balls of dough covered in a blend ofzesty melted cheeses. Domino’s becomes an associate sponsor for the Drive for Diversityprogram, a minority driver development program designed to provide a steady pipeline of welltrained and supported minority drivers for the NASCAR circuit. Domino’s Pizza, Inc., therecognized world leader in pizza delivery, begins trading common stock on the New York StockExchange (NYSE) in July 2004, under the new ticker symbol "DPZ." Domino’s announces athree-year partnership with St. Jude Children’s Research Hospital. St. Jude was selected asDomino’s "charity of choice" by franchisees and team members.2005The Domino’s Pizza celebrates the completion of the three-year renovation of its World
  19. 19. Resource Center in Ann Arbor, Mich. The renovation marks the first major improvement to thecompany’s world headquarters since Domino’s founder Tom Monaghan opened the sprawlingDomino’s Farms. Domino’s Pizza Australia opens its 400th store in Aspley, Brisbane. Domino’sPizza United Kingdom celebrates the opening of its 400th store in Wadsley Bridge, Sheffield.Domino’s raises $1.2 million for St. Jude Children’s Research Hospital during its second annual"Thanks and Giving" campaign. Domino’s Pizza efforts worldwide raise $220,000 to supportsoutheast Asia tsunami relief efforts.Domino’s Pizza launches its American ClassicCheeseburger Pizza in conjunction with its appearance as a featured task on the NBC hit realityshow, "The Apprentice."2006Domino’s celebrates the opening of its 8,000th store with simultaneous celebrations of theopening of its 5,000th U.S. store in Huntley, Ill., and its 3,000th international store in PanamaCity, Panama. Domino’s extends its status as the "Official Pizza of NASCAR" and the officialpizza of Michigan International Speedway. Domino’s raises $1.34 million for St. Jude Children’sResearch Hospital during its third annual "Thanks and Giving" campaign. Domino’s Pizzaintroduces Brownie Squares - warm, delicious, bite-sized brownies delivered with a fudgedipping sauce.2007Domino’s introduces OREO Dessert Pizza-a thin dessert-style crust that’s layered with vanillasauce and covered with OREO cookie crumbles and then topped with sweet icing. Domino’sintroduces its Veterans and Delivering the Dream franchising programs. Domino’s rolls outonline and mobile ordering. Domino’s is ranked in the Top 10 for the ninth time in Entrepreneurmagazine’s annual listing of great franchise opportunities. Domino’s launches its "You Got 30Minutes" campaign with new advertising agency, Crispin Porter + Bogusky.2008Dominos’slaunches another food delivery industry first: Pizza Tracker. This revolutionarytechnology allows Domino’s Pizza customer to follow the progress of their order online from thetime they click the "Place Order" button or hang up the telephone until the Domino’s deliveryexpert is knocking on their door. In an historic expansion of its menu, Domino’s claims the titleas the firstmajor quick-service restaurant chain in the U.S. to deliver hot, oven-bakedsandwiches. Our new Oven Baked Sandwiches come in four delicious varieties on artisan Italianbread and baked to a golden brown: Philly Cheese Steak, Chicken Bacon Ranch, Chicken Parmand Italian.2009Continuing its aggressive menu expansion, Domino’s introduces a new line of pastas that includea handmade, oven-baked bowl. BreadBowl Pasta flavors include Three Cheese mac-N-Cheese,Italian Sausage Marinara, Chicken Alfredo, Chicken Carbonara and Pasta Primavera. Numberone ranking in the American Customer Satisfaction Index Domino’s introduces new chocolateLava crunch Cakes,oven-baked choclate cakes ,crunchy on the outside,witha warm flowingchoclate fudge inside . Domino’s adds four bold new varieties to its oven baked sandwiches lineitalian Sausage and peppers, Buffalo Chicken with Blue Chesse ,Sweet and Spicy ChickenHabanero and Mediterranean Veggie. In late December,Domino’s announces its inspired new
  20. 20. pizza Reinvented from the crust up,the new hand-tossed piizza features new sauce ,cheese andgarlic-seasoned crust .The reformulation was one of the biggest moves in the company’s 50-yearhistory, and was inspired by its toughest consumer criticts. Dominos transparent approach totalking about this bold change garnered much attention from the media and public in genral ,withthe press highlighting the company’s open and honest treatment in it’s advertising.2010After years of languishing near the bottom of consumer taste perception studies,Domino’s proudly boasts its research-backed wins over Papa john’s and Pizza Hutin a national taste test of hand-tossed pepperoni pizza, sausage pizza and extra-cheese pizza. Chairman and CEO David A.Brandon steps down as CEO effectiveMarch 7 and the Board of Director’s elected J.Patrick Doyle as Brandon’ssucessor. Brandon will be retained by the Company as a Special adivisor for theremaining 2010 and continue as a non-executive Chairman of the Board.Concurrently, the University of Michigan announces Brandon will serve as itsnext Director of intercollegiate Athletics. Dominos opened its 9000th store onMarch 11.Section: A-Planning of domino’s pizza:- • Analysis of environment:-This is the first step of MIS planning. The whole environment is analyzed. Theenvironmental analysis is done for both-a) External environmentb) Internal environmenta) In order to effectively do an environmental analysis one must look at thecompany’s external environment. The external environment has 3 components: • The remote environment • The industry environment • The operating environment
  21. 21. Each of those 3 components has their own subcategories. The external factors that will affect Domino’s external environment over thenext ten years. In the Remote environment I will discuss the economic, social ,and technological issues that will affect Domino’s over the next decade. For theindustry environment I will discuss the substitute availability and competitiverivalry facing Domino’s .Finally, for the operating environment, I will bediscussing the competitors , customers , and suppliers .When combining all of the information, long term objectives for domino’s pizza.To achieve long term prosperity, strategic planners commonly establish longterm objectives in seven areas:-profitability-productivity-competitive position-employee development-employee relations-technological leadership-public responsibilityFew of these objectives in order to formulate a plan for domino’s pizza. Domino’s Pizza. Company Analysis Strategy Firstly, it is important to knowwhich is the strategy of Domino’s Pizza, we should self-asses the company withinit in order to achieve the starting point for the project Vision .The Vision ofDomino’s pizza is being the number one in pizza and the number one in peopleMission .The Mission of Domino’s pizza is mainly based on sell more pizza andhave fun Values .Some of the Domino’s pizza values are:-• Treat people as you’d like to be treated.
  22. 22. • Produce the best for less.• Measure, manage and share what’s important.• Think big and grow.• Incentive what you want to change.• Set the bar high, train, and never stop learning.• Promote from within. • Preparation of organization plan:-As we know that the MIS is made for the organization and it’s function, so theplan of an organization is also being known by the developer of MIS oforganization. It includes the following plans:- • Identification of strength and weakness:- • Strengths:-Domino’s Pizza Inc. currently operates in more than 60 countries across the globe.It owns a well-knitted network of both company owned as well as franchise storesworldwide. It is one of the leading and most popular pizza delivery companies inthe USA. The 8773 global outlets are spread across all the USA’s states and the 60countries of the world. Currently about 10,500 people are employed at theDomino’s Pizza Inc.The Domino’s Pizza Inc. reported an increase of 0.6 % in its operating profitsduring the fiscal year 2008 a compared to the previous year. The operating profithas been $195 million during 2008. An increase of 42.5% in net profit has beenreported during the year 2008 over the previous year. The net profits during thefiscal year 2008 were worth $54 million.Domino’s Pizza Inc. strong brand equity gives it a competitive advantage overother industry players. The intelligent marketing strategy of heavy advertising is akey strength to make its brand image retained and differentiated in the minds of itscustomers.Domino’s Pizza Inc. efficient and effective supply chain management enables itmaintain its goodwill and promises. Its extensive distribution channels add to its
  23. 23. plus points. In the global era of e-commerce and online shopping it has enabled tokeep pace with the technology by offering online menus, click order placementservices etc. it has been reported that in UK, 21.8% of the domino’s pizzas havebeen delivered through online orders placed . WeaknessesThe company is faced with crucial issues of weakening bottom lines due to slowgrowth and decline in the sales. The company experienced decline in its operatingand net profits during the year 2007 as compared to the previous year’s reports.9.5% drop down in operating profits and about 64.3% decrease in net profits wasrecorded. • Determination of personal values:-Domino’s first guiding principle is “We demand integrity.” Domino’s success isdriven by its strong commitment to personal and professional integrity. Thefollowing principles and our Board Committee Charters provide the frameworkfor the governance of Domino’s Pizza. Domino’s pizza gives emphasis onknowing the personal values, functions, authority and responsibility of itsemployees.I. Role of the Board of Directors and Management Domino’s business isconducted by its team members, managers and officers, under the direction of theChief Executive Officer (CEO) and the oversight of the Board of Directors. TheBoard exercises its business judgment to represent the best interests of theCompany and its stockholders and to maximize the value of the Company. TheBoard has the responsibility to regularly monitor and advise on the effectivenessof management’s strategy, policies and decisions. Both the Board andmanagement recognize how the long term interests of stockholders are advancedby responsibly considering the interests of the Company’s team members,customers, suppliers, service providers, communities where it operates and thepublic at large.II. Selection and Composition of Board of Directors(a) Board Membership Criteria. The directors should possess the highest personaland professional ethics, integrity and values and be committed to representing thelong-term interests of the stockholders. The Board should reflect a range oftalents, skills, diversity, and expertise to provide sound and prudent guidancewith respect to the operations and interests of Domino’s. Our Board members
  24. 24. must be able to dedicate the time necessary for the diligent performance of theirduties, including preparing for and attending board and applicable committeemeetings.(b) Selection of New Directors. The Board of Directors is responsible fornominating members to be presented for election by the stockholders. (c) Board Leadership. A Chair of the Board of Directors is elected annually fromamong the directors by the Board of Directors. The Board will determine, in lightof the best interests of the Company, whether an independent director, as definedbelow, or a team member or former team member of the Company should serve asthe Chair.(d) Size of the Board. The Board should neither be too small to maintain theneeded expertise and independence nor too large to be efficiently functional. TheBoard will consist of no less than 3, nor more than 10 directors.(e) Terms. The Board is divided into three classes, with as equal a number ofdirectors in each class, as is possible. Each class serves for a three-year term.(f) Director Term Limits. The Board of Directors does not believe it shouldestablish term limits. While term limits could help ensure that there are freshideas and viewpoints available to the Board, they have the disadvantage of losingthe contribution of directors who, over time, have developed increasing insightinto Domino’s Pizza, Inc. and its operations and therefore provide an increasingcontribution to the Board of Directors as a whole.(g) Retirement Policy. No director shall be nominated who shall have attainedthe age of 72 prior to or on the date of his or her election or reelection.III. Board Compensation and Performance. Dominos believes its compensationand benefits for directors should be competitive. The Compensation Committeewill review the compensation and benefits of the Company’s non-employeedirectors, from time to time in comparison to such peer and other companies as itdetermines appropriate and recommend to the Board of Directors proposedcompensation and benefits for non-employee directors. Dominos believe thatdirectors should receive significant compensation in the form of stock or stock-based instruments. The Board and each of its Committees will perform an annualself evaluation. Interaction with Institutional Investors, Press, Customers,
  25. 25. Shareholders, Etc. The Board of Directors believes that management shouldspeak for Domino’s Pizza, Inc. The Chairman of the Board of Directors shallspeak for the Board of Directors.IV. Meetings of the Board of Directors(a) Scheduling and Selection of Agenda Items for Board Meetings. The Chair ofthe Board, and the Chief Executive Officer, in consultation with the Board, willestablish the agenda for each Board meeting and distribute it in advance to Boardmembers. Each director is free to suggest the inclusion of items on an agenda, toraise at any Board meeting subjects that are not on the agenda for that meeting orto request the presence of, or a report by, any member of management. During atleast one Board meeting each year, the Board of Directors will be presented thelong-term strategic plan for Domino’s Pizza, Inc. and the principal issues thatmanagement expects the Company to face in the future.(b) Board Material and Presentations. Information and data that is important tothe understanding of the business and matters to be considered at the Boardmeeting should generally be distributed in writing sufficiently in advance sodirectors can be well prepared for the meeting. Material should be succinct andfocused. All directors are expected to review this information in advance ofmeetings. The Board of Directors encourages management to invite managers topresent at Board meetings who (i) can provide additional insight into the specificmatters being discussed because of personal involvement in these areas or (ii)have future potential and should be given exposure to the Board of Directors.(c) Participation in Board Meetings. Board members should prepare for, attendand participate in all Board and applicable Committee meetings.V. Committees of the Board of Directors. Board of Directors will establishcommittees from time-to-time to facilitate and assist in the execution of itsresponsibilities. Domino’s currently have three committees: the Audit Committee,the Nominating and Corporate Governance Committee and the CompensationCommittee. All members of the Audit, Nominating and CompensationCommittees will, subject to the New York Stock Exchange Listing Standards, beindependent directors and will satisfy the New York Stock Exchangeindependence requirement. Frequency and Length of Committee Meetings andCommittee Agenda. The Committee Chair, in consultation with the other
  26. 26. Committee members, will determine the frequency and length of Committeemeetings and, with appropriate members of management and staff, develop theagenda for Committee meetings. The meeting minutes of the Committees will beshared with the full Board of Directors.VI. Leadership Development. The Compensation Committee will evaluate theChief Executive Officer annually based on clearly articulated criteria, includingperformance of the business, accomplishment of long-term strategic objectives,development of senior management and the Chief Executive Officer’s annualbusiness goals. The evaluation will be communicated to the Chief ExecutiveOfficer by the Chair of the Compensation Committee. The evaluation will be usedby the Compensation Committee in determining the compensation of the ChiefExecutive Officer. The Chief Executive Officer will review succession planningand management development with the Board of Directors on an annual basis.This succession planning includes the development by the Nominating andCorporate Governance Committee of policies and principles for selection of theChief Executive Officer, including succession in the event of an emergency orretirement.VII. Ethics and Conflicts of Interest. The Board expects Domino’s directors, aswell as officers and employees, to act ethically at all times and to acknowledgetheir adherence to the policies comprising the Domino’s Pizza Code of Ethics.Any violation of the Domino’s Pizza Code of Ethics shall be reported to theChairman of the Nominating and Corporate Governance Committee. TheCompany will not make any personal loans or extension of credit to directors orexecutive officers. No non-employee director may provide personal services forcompensation to the Company, other than in connection with serving as adirector. The board will not permit any waiver of an ethics policy for anydirector or executive officer.VIII. Reporting of Concerns to Non-Employee Directors or the Audit CommitteeDomino’s encourage its team members to discuss their concerns about theCompany’s conduct with their supervisors, People First representatives ormembers of the legal department. Any team member who has a complaint aboutthe Company’s accounting practices, internal accounting controls or auditingmatters, may communicate that concern directly to the non-employee directors orto the Audit Committee. Such communications may be confidential or
  27. 27. anonymous, and may be e-mailed or submitted in writing and may be sent tospecial addresses that are published on the company’s website. All suchcommunications will be promptly reviewed by the Director of Internal Audit andany concerns relating to accounting, internal controls, auditing or officer conductwith respect to these matters will be sent immediately to the Chair of the AuditCommittee. • Identification of opportunities and threates:-OpportunitiesThere are favorable market expansion opportunities for Domino’s Pizza Inc inIndia and China where currently it have very few franchises moreover newproduct development by introducing new products in the current menu are a stepthat can be taken. Especially introduction of new flavor additives and pizzatoppings that are region specific can be a good stride for Domino’s.The distribution network should be further strengthened so as to ensure marketpenetration in the existing markets at maximum optimum levels.Threats:- The major threat to Domino’s Pizza Inc., like all other fast food restaurants, isthe increasing consumer awareness about the he harmful health implicationsassociated with high calorie fast food items. The researches in the health sectorabout the fast food products being saturated with fats, oil, sugars and sodium etcpose a threat to Domino’s. In addition to this there are other researches showingthe potential harmful effects associated with the artificial additives, flavors andpreservatives added to these fast foods.Intensive competition and franchise management which vary with currencyfluctuations pose a threat to the company. Apart from that Domino’s operationsin countries like India, where there is unruly traffic system, are greatly affected toreach its claim.
  28. 28. Weaknesses • Slow growing and declining same- Strengths store sales• Leading pizza delivery company in the US • Weakening bottom line with more than 5,000 stores in the US • Its ambiance is not upto its• Global franchise operations - more than competitors 3,500 in over 50 countries • Menu not elaborated and modified as• Strong brand equity supported by heavy compared to other chains advertising & marketing campaigns • Leaning Tower of Pisa• Supply chain & distribution network• It has enabled to keep pace with the technology by offering online menus Threats Opportunities • Changing consumer habits towards• Growing presence in emerging markets, healthier food choices particularly in India, China • Franchise operations affected by• Leverage supply chain & distribution currency exchange fluctuations system to introduce new products • Intensive competition from a fragmented number of small competitors • Product Scope:- Domino’s pizza plans about the future for their product and it’s acceptance by it’s customers. They make aware customers by sales promotional activities and advertising. Domino’s Pizza (Domino’s) is a US-based pizza delivery company. The company principally operates 9,351 company-owned and franchise stores, located in 50 states in more than 65 countries. In addition, the company operates in 16 regional dough manufacturing and supply chain centers in the US and six outside the US. The major product offerings of the company include crunchy thin crust, ultimate deep dish and classic hand tossed pizzas with a number of regional toppings. Its side items include domino’s pizza buffalo chicken kickers, bread sticks, cheesy bread, cinna stix and buffalo wings. The company operates through three reportable segments, namely, domestic stores, domestic supply chain and international. The company is headquartered at Ann Arbor (Michigan), the US.
  29. 29. Dominos Pizza, Inc. Key Recent Developments…Mar 11, 2010 Dominos to open 300th store in IndiaMar 08, 2010 Dominos appoints new EVP for its supply chainMar 03, 2010 Dominos Pizza Q4 Revenues Increase 8.1%Mar 02, 2010 Dominos appoints Gregory A Trojan to its board of directorsMar 02, 2010 Dominos Pizza appoints new Board of Directors• Contains a study of the Provides all the crucial information on Dominos Pizza, Inc. required for business and competitor intelligence needs• major internal and external factors affecting Dominos Pizza, Inc. in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Dominos Pizza, Inc.• Data is supplemented with details on Dominos Pizza, Inc. history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Dominos Pizza, Inc.Reasons to Purchase • Support sales activities by understanding your customers’ businesses better • Understand prospective partners and suppliers • Keep fully up to date on your competitors’ business structure, strategy and prospects • Obtain the most up to date company information available • • Evaluation of competitive edge:-
  30. 30. In this the domino’s pizza evaluate the unique skills, position of the domino’s pizza into the market is identified so that domino’s can survive into the market among the competitors.Competitors:-  McDonalds  Wendys  Papa Johns  International and California Pizza Kitchen
  31. 31. What make domino’s pizza better than it’scompetitors:-• Varity of Pizza’s• Good ambience• Services offered• Quality of pizza’s• Location of the Outlet• Waiting time in the outlet• Door step services  Planning of work flow:-Team work: roles and responsibilities Team Members Objectives Roles andResponsibilities Conducting team training on new business Coordinating theprocess from start to end, guidelines or design developments Manage andmonitor day-to-day activity Guiding and motivating fellow employees1. Project and provide direction to team members, Effective supervisory andorganizational manager effective planning, Cost estimating and Lead the projectteam schedule control, guide the project and o Motivate self and team memberscreate roles and responsibilities Resolve issues in a timely manner Assessing thecurrent status of the project. Ensuring the viability of the project Controllingeach stages of the project according 2. Strategic to the original plan. according to the company’s target andconsultant Organizing meeting with the direction objectives. Reporting financialand market analysis Researching and reporting on external In Charge ofinvestigating the company’s opportunities.
  32. 32. 3. Public market and establishing an appropriate Understanding current andpotential customers. relations and marketing plan for the project according toDeveloping the marketing strategy and plan marketing Domino’s pizza Mkstrategy. Managing agencies, Asses the risk of the project, Managing theproject’s budget. 4. Financial Forecasting and planning: Estimate the Investment decisionManager requirement of funds Setting up financial o Evaluating financialperformance goals evaluating financial performance. To ensure profitability, sothat income exceed expenses Developing, preparing, analyzing and reviewingbudgets and other financial reports. Creating innovative designs, drafts, orpresentations for the project. Supervising the development of the mobile Meetingcustomer expectations app, creating communication supports, and Ensuringdesign quality and that design .5. Design designing technical tools according to directives are followed ManagerDomino’s Pizza corporate image & Technical knowledge of the design processstandards. Be creative and innovative Be flexible and dependable Coordinatingthe process of the project as , Develops and maintains a detailed project well asthe members of the project, schedule ensuring the effective preparation and Assistthe Project Manager6. Coordinator ongoing evaluation of project activity and delivery of all projectevents and meetings and production of all necessary reporting on projectprogress to the project documentation manager .Yet many organizations rely on outdated publishing processes that were designedfor centralized teams publishing primarily to print, neglecting the realities oftodays dispersed workgroups publishing to multiple formats that require newworkflows and new models for collaboration.Domino’s on the methods and tools of this bygone era causes a common set ofproblems, placing a heavy burden on everyone trying to keep up with increasingdemand. When work is divided into small tasks/jobs . A trained specialist whois competent required to perform each job. Thus, division of work leads tospecialization.”The intent of division of work is to produce more and better work
  33. 33. for the same effort .Specialization is the most efficient way to use human effort.” Itis applicable at all levels of management and it reduces the work load of anorganization. • Mission and vision of domino’s pizza:-MISSION:-Its mission statement is “Exceptional franchisees and team members on a mission to be the best pizzadelivery company in the world.” it implement this mission statement by followinga business strategy that-• Puts franchisees and Company-owned stores at the foundation all thinking anddecisions; • Emphasizes ability to select, develop and retain exceptional team members andfranchisees;• Provides a strong infrastructure to support stores• Builds excellent store operations to create loyal customers.Grow leading position in an attractive industryU.S. pizza delivery and carry-out are the largest components of the U.S. QSRpizza category. They are also highly fragmented. Pizza delivery, through which amajority of our retail sales are generated, had sales of $10.9 billion in the twelvemonths ended November 2008. As the leader in U.S. pizza delivery, believe thatconvenient store locations, simple operating model, widely-recognized brand andefficient supply chain system are competitive advantages that position tocapitalize on future growth.• Leverage strong brand awareness.
  34. 34. Believe that the strength of Domino’s Pizza brand makes one of the first choicesof consumers seeking a convenient, quality and affordable meal. They intend tocontinue to promote brand name and enhance reputation as the leader in pizzadelivery Leading industry publication Pizza Today magazine named Domino’sPizza" Chain of the Year" in 2003In 2007 it launched the campaign, “You Got 30Minute,” which built on the Company’s 30-minute delivery heritage .In 2007 and2008, each domestic stores contributed 4% of their retail sales to advertising fundfor national advertising in addition to contributions for market-level advertising.Intend to leverage strong brand by continuing to introduce innovative,consumer-tested and profitable new product varieties (such as Domino’s BrooklynStyle Pizza and Domino’s Oven Baked Sandwiches), complementary side items.•Expand and optimize domestic store base .Plan to continue expanding base ofdomestic stores to take advantage of the attractive growth opportunities in delivery. They believe that scale allows expanding store base with limitedmarketing, distribution and other incremental infrastructure costs. Additionally,franchise-oriented business model allows expanding store base with limitedcapital expenditures and working capital requirements. While they plan toexpand traditional domestic store base primarily through opening new franchisestores, they will also continually evaluate mix of Company-owned and franchisestores and strategically acquire franchise stores and refranchise .Company-ownedstores.• Continue to grow international business.They believe that pizza hasglobalappeal and that there is strong and growing international demand fordelivered pizza. Theyhave successfully built a broad international platform,almost exclusively through master franchise model, as evidenced by their 3,726international stores in more than 60 countries.They have significant long-termgrowth opportunities in international markets where theyhave established aleading presence. In their current top ten international markets, believethat storebase in total for these ten markets is approximately half of the total long-termpotential store base in those markets. Store-level economics of business model,the growinginternational demand for delivered pizza and the strong globalrecognition of the Domino’sPizza brand. International stores have produced
  35. 35. positive quarterly same store sales growth for 60 consecutive quarters.SegmentoverviewIt operates in three business segments:Domestic stores-Domestic stores segment consists of domestic franchise operations, which overseenetwork of 4,558 franchise stores located in the contiguous United States, anddomestic Company-owned store operations, which operate network of 489Company-owned stores located inUnited States;Domestic supply chain-.Domestic supply chain segment operates 17 regional dough manufacturing andfood supply chain centers, one supply chain center providing equipment andsupplies to certain of domestic and international stores and one vegetableprocessing supply chain center.• International segment-International segment oversees network of 3,726 international franchise stores inmore than60 countries. International segment also distributes food to a limitednumber of markets from six dough manufacturing and supply chain centers inAlaska, Hawaii and Canada (four).VISION:-The vision of the domino’s pizza is to being the number one in pizza.Domino’s pizza provides 30 minutes home delivery of pizza andproduce the best for the less . They make effort to make them numberone in pizza and now they have 227 domino’s pizza in India and 9000all over world. • Training of personnel:- Fast food restaurant managers are responsible for ensuring that the restaurant runs smoothly. Responsibilities include personnel and employee supervision, food preparation and sanitation, customer service and other duties as they
  36. 36. arise. Fast food restaurant managers should be organized, perform well underpressure, enjoy working with food and have strong customer service skills.Education and Training. • Fast food managers generally have a high school diploma or GED and may have additional food service education. Managers working in a chain restaurant complete a training program specific to their company and receive several weeks or months of on-the-job training. Personnel Functions • Fast food managers are responsible for hiring, scheduling, training and supervising employees. Depending on the size of the restaurant, they may also manage and train assistant managers and crew leaders. In some restaurants, managers are responsible for payroll, periodic employee reviews and disciplinary action. Food Preparation and Management • Managers oversee all aspects of food preparation, including cold prep, cooking, storage and disposal of food. They also ensure that orders are being completed timely and served properly. They may also inventory and order food and supplies. Customer Service • Fast food managers ensure that the restaurant and its employees are providing good service to customers, including completing and serving orders quickly, being courteous and efficient and keeping the restaurant, restrooms and parking areas clean. Managers also respond to customer comments and complaints. Work Schedule • Fast food managers may work any shift, including evenings, weekends and holidays. Mangers may work long hours to compensate for staffing issues, and must sometimes change their work schedule on short notice.
  37. 37. Earnings • Earnings vary based on experience, restaurant chain and location. According to the Bureau of labor Statistics, as of 2008, the median annual wage for fast food and limited service restaurant managers was $41,320. • Planning of forms of data collections:-Definition of a databaseData is information.A database is a collection of data, which is usually organized through a programsuch as Microsoft Access. Examples of a database include search engines such asGoogle and Yahoo, wiki’s such as Wikipedia, video streaming sites such as Youtube, timetables and telephone directories.Advantages of a Database:Data is easily retrieved from a database because it is in some form of order. Usingthe phone book is easy because the names are in alphabetical order. Imagine if thenames in a phone book were not in any order. How long would it take to find thenumber for Domino’s pizza?Data Types:A database is organised with the following types of data. (Largest to smallest.)Database-Container for various types of data eg. Graphics or textRecord-A database record stores the entire data describing one item in the databaseField-A database field is a single complete piece of data from a record: for example aname or telephone numberCharacter-
  38. 38. Most fields contain data made up of characters that represent keyboard symbols.Most information is stored in this formEach field must contain a specific data type; that helps the computer validate thedata. The different types of data that can be entered into a field are:· Text – Text can be used to store any keyboard characters. Examples fields are‘name’ and ‘address’. A limitation of text is that it is restricted to 256 characters.· Number- which is best for items that will be used in formulas, such as calculatingtotals or averages. Example fields are ‘age’, ’height’ and ‘test mark’.· Yes/no- (or true/false), which may be used for anything that can have a ‘yes’ or a‘no’ value. Example fields are ‘payment overdue’ or, ‘Gold Class member’.· Date/time- Allows records to be sorted into calendar order. Example fields are‘birthday’ and ‘membership renewal date’.· Currency- which is similar to the number data type but is displayed with thecurrency symbol ($) and usually with two decimal places. Example fields are‘amount owing’ and ‘membership fee’.· Memo- unlimited characters.· OLE (object link embedding)- you can copy to a clipboard can be entered into adatabase e.g. pictures, video· Hyperlink- A link to almost anything.Planning your Database:-When planning your database, consider what you want to do and the type of datacontained in the database. These fields will be used to search your database for thefollowing informationField Name & Data typeNavigating an electronic database:-In a database we have a number of different objects available to us. At school youwill probably only ever use the 4 objects.Tables-Tables are where you set up the database fields and their propertiesQueries-Queries allows us to extract the exact data we want from the databaseForms- Forms are used to enter data into the databaseReports-Reports allow us to print the data we want from the databaseDatabase Inputs and OutputsIt is important to credit the source of the data when it is not your own invention.This can be done in the description part of the form view.
  39. 39. Data Input and Error CheckingThere are two main types of checks; (1) Validation check and(2) Verification Check.(1) Validation Check is used to check for errors such as:• Wrong types of data (Entering numbers instead of text.)• Data values that are too big or too small (Like attempting to type more than 256words in text.)Most DBMS validate data automatically.(2) Verification Check means checking data for accuracy. This is harder to operatethat Validation Check because it checks if all the entered information is correct.• Typing and spelling mistakes• Incorrect valuesData verification is usually performed on word (Spell Check.) However,verification checks must be manually operated one by one and are very slow andtime-consuming when you are performing the check yourself. In business, thecustomer usually verifies his/her own data.Database OutputsForm View• A form view displays all the record on a single file.• The form view spreads the field out to make it easier to read.• Form views often have heading, labels and other items.• Form views are used to enter data.List/Table View• A list/table view displays many separate records on the same screen.• Every row is a single complete record and every column is a field.• It is used to enter or edit data.Report View• Reports are lists of records and selected fields and usually show the result of asearch.• Reports are usually printed.• The DBMS that creates reports is called the Report Generator.Avoiding common data collection mistakes:- • Wrong focus – too much emphasis on periodic, global “needs assessments,” not regular work, specific applications. • Field work – populist census rather than a sample. Undifferentiated forms/surveys by audience. Inadequate campaign management.
  40. 40. • Response management – unclear thought on (in)tangible incentives. Accepting chronic participation. • Communication – not sharing results in a transparent manner “whats in it for the respondent” is being part of the process. • Surface level analysis – week conclusion err on slide of being “objective”/looking at trees, not forest. Little consideration of buyers. • Interpretation – be receptive to bad news. focus on actionability internal approach to mind details or reject counterintuitive findings. • Self life – insufficient use of study after first presentation :not retaining data for ongoing applications, foundation for new studies.  Budget Allocation:- Once the marketing objectives and strategies of Domino;s pizza are agreed, it become possible to cost out the various programmes for the contributing marketing activites. The nature of advertising input, sales staffs, distributions and so on can be determined and budgets allocated accordingly. The output of total process of domino’s pizza is strategic marketing plan covering a period between 3 and 5 years plan.Section: B- Systems Design of MIS inDomino’s pizza
  41. 41. The design of an MIS cannot be carried out in an unplanned fashion.The different groups of tasks and the cost of design make it a majorproject. The conceptual design outlines the structure of the MIS andindicates the performance requirements for those who will develop thedetailed design. Since it establishes the broad outlines of the MIS, themanagers who are going to make use of it should have a major role inthe development and evaluation of alternative concepts. Domino’srecognize the fundamental business problems and objectives of theMIS. The system constraints can be environmental, basic business, ortechnical. The management is mainly responsible for describing thefirst two.  Design the application architecture: The detailed design of the MIS begins after the conceptual framework has been devised. The detailed design starts in Dominos with the performance specifications provided by the conceptual design and ends with a set of specifications for the construction of the MIS. If the operating system is not going to be changed, the design of the MIS should be developed in association with the design of the operating system.The systems design phase is generally broken into two sub phases, top-level design and detailed design. Top-level design consists of theidentification of the major system components and their functions. Inorder to specify the top-level design, a number of alternative systemdesign concepts are synthesized and evaluated in terms of a variety ofselection criteria, which include cost (implementation, operation andmaintenance), performance, satisfaction of requirements, developmentrisk, flexibility for expansion/upgrading, and political acceptability.The important aspect of top-level design is to present several feasiblesolutions to the system managers and users, to describe their
  42. 42. advantages and disadvantages, and to obtain a consensus on a preferreddesign concept. An example of a design decision is the decisionconcerning which functions should be implemented using computersand which should be manual (e.g., should data collected at a regionallevel and needed at a central level be transmitted via the Internet (e.g.,virtual private network or e-mail) or hand-carried on a memory stick).Detailed design consists of specifying all of the system components andfunctions in detail. In the detailed design phase, decisions are madeconcerning what data elements are to be collected, how they are to becoded, how frequently they are to be collected, and at what levels ofdetail they are to be aggregated. A critical design decision concernsthe "units of analysis". The decision on the unit of analysis has asignificant impact on both the cost of the system operation (especiallythe data collection burden) and on the flexibility of ad-hoc reporting.This design decision is particularly important. While it is an easymatter to revise a data entry screen or report format, it is not possibleto produce a desired report about a particular type of unit if data onthat unit are not included in the data base.  Design the system database: A complete description of the detailed design cannot be given, as design work is a creative and problem-solving activity. The systems approach to problem solving uses a systems orientation to define problems and opportunities in Dominos and develop solutions. Every organization needs to make a decision on whether to develop the IS in-house or buy it from external sources. These kinds of decisions are called make-or-buy decisions. For a software sub system in Dominos pizza, the structured analysis / structured design approach involves the use of techniques such as data flow diagrams, functional decompositions, and structure charts.
  43. 43. The data are stored in a set of tables. The table rows aregenerally called “records,” and the table columns aregenerally called “fields.” It is necessary that the entitiesstored in the database have unique identifiers, called “keys.”For a database to be in first normal form, each field is“indivisible” – it contains a unique type of information, andthere are no “repeating groups” of information. Forexample, one field would not contain a person’s completeaddress (street address plus city) and another field his city –the address would be split into two fields, one containing thestreet address and another containing the city.Furthermore, a record would not contain multiple fieldsrepresenting successive product sales – each sale would bestored in a “Sales” table, identified by an appropriate key(linking it to other data tables). For a database to be insecond normal form, each table must have a uniqueidentifier, or primary key, that is comprised of one or morefields in the table. In the simplest case, the key is a singlefield that uniquely identifies each record of the table. (Whenthe value of a primary key of a table is stored in anothertable, it is called a “secondary key.”) The non-key fieldsprovide information only about the entity defined by the keyand the subject of the table, and not about entities in othertables. For example, data about the population of the city inwhich a person lives would not be included in a table ofhouse addresses, because city population is an attribute ofcities, not of house addresses. For a database to be in thirdnormal form, each non-key field must be functionallydependent on the key, that is, the values of the keycompletely determine the values of the non-key fields. Saidanother way, each non-key field is relevant to the record
  44. 44. identified by the key and completely describes the record, relative to the topic of the table. Most commercial relational database systems require that the database be in third normal form. In some cases, to improve efficiency, a database may be de normalized (e.g., by storing an element of data in two fields), but this should be rarely done (and code should be included in the database to ensure that data integrity is maintained (e.g., in this example by updating the redundant data on a regular basis, and making sure that all queries and reports use the latest data)). Design the system interface: The system design phase specifies what computer equipment is to be used. Because of the very high computing power (fast speed, large memory, long word-length) of current-day microcomputers, the large capacity of hard drives, the tremendous variety and capabilities of available application software, and the reasonable cost of hardware and software, current microcomputer-based systems will be able to accomplish many of the desired system requirements at acceptable cost and level of complexity. Because of the large diversity of choice, however, and because the acquisition and training costs are not negligible, it is necessary to carefully consider the alternatives and make a good selection. Experience with a wide variety of software and hardware is a valuable asset in guiding the hardware/software selection process. The significant processing capabilities of microcomputers makes them appropriate candidates for many practical MIS applications. Major categories of software involved in a microcomputer-based MIS system are database software, spreadsheet / presentation graphics, and statistical analysis packages
  45. 45.  Packaging design specification: Depending on the system size and number and location of users, networking may be a useful option. Larger applications may exceed the processing capabilities of microcomputer-based systems, in which case larger (e.g., minicomputer-based) systems may be appropriate. The following paragraphs mention some practical aspects of system design.• System Size. Modern microcomputers are so powerful that most MIS applications can be done using commercial off- the-shelf (COTS) microcomputers (e.g., those using the Microsoft Windows operating system). Previously, a major constraint on system size was the computer word length. About the only reason for using a large database management information system such as Oracle is advanced features, such as security.• Selection of Software. For most applications, the choice is between using a very expensive system, such as Oracle, or a very inexpensive one, such as Microsoft Access or SQL Server. Another option is to use open-source (free) software, such as My SQL. For most applications, the Microsoft Access database system is a good choice. Microsoft introduced its Access database management system in 1997, and introduced major upgrades in 2000 and 2003. The 2000 version was prone to fail (catastrophic “freezes” with no way to repair the system but to go back to a much earlier version) for larger applications, but the 2003 version was quite stable. The newer versions introduced in 2005 and 2007 are very similar to the 2003 version. Until recently, Microsoft included Access as one of the modules of
  46. 46. its Office suite (with Word processor, Excel electronic spreadsheet, PowerPoint presentation slides, and Outlook e- mail system). The cost of the entire suite was only a few hundred dollars, so the cost of the Access system was essentially zero (since few purchasers used this module, and purchased the suite for the other programs). Recently, Microsoft has “unbundled” the Access system, so that it must be purchased separately in some instances. Even so, the cost is just a few hundred dollars, for a standalone or small-network system.Recently, Microsoft has decided to discontinue further development ofAccess, with the goal of shifting users to the SQL Server. A freeversion of SQL Server (SQL Server 2007 Express Edition) is available,but the cost of the full product is much higher than Access. This is avery unfortunate move for consumers, given the tremendous power andease-of-use of Access. After ten years of development (from itsintroduction in 1997), it had evolved to a reliable, easy-to-use system,and it is a shame to see Microsoft withdrawing support for it. SQLServer is not a good substitute for Access. It may be more powerful insome respects, but it is much less easy to use (and more expensive).Although open-source software is free to acquire, there are other costsinvolved. There are two major drawbacks associated with it. First, themajor open-source database system is My SQL, and it is a very“primitive” system. It is programmed using the SQL language, anddoes not contain the useful database development tools that Microsoftand other proprietary systems contain. It is hard to use. The seconddrawback is that the pool of personnel who are familiar with open-source software such as My SQL is much smaller than the pool ofpersonnel who are familiar with.
  47. 47. • Microsoft systems such as Access. In a developing- country context, this can present serious problems. A firm will typically have a more difficult time recruiting information- technology staff who are familiar with open-source systems than with Microsoft systems. This situation will result in higher staffing and training costs. Query Design. The major factor affecting database performance is the quality of the design of the queries (procedures used to retrieve data). In a relational database system, queries are implemented using the SQL programming language. Systems such as Access have automated tools for constructing queries, called “query builders.” If a query is not properly constructed, the time to retrieve the data could be many hours instead of a few seconds. I was once asked to consult on a project in Egypt, where the performance of a database had declined over the two years since its installation to the point where routine queries that had once taken seconds to donow took hours. The problem was that the developer had tested the system on a small data set, and had not examined the system performance for large (simulated) data sets. As the set increased over the years (as data were added to the database), the time required to retrieve data increased to completely unacceptable levels. I had a similar experience in Malawi, where the simple process of entering data (done by a few data-entry clerks) was bringing the system (a state-of-the art dual processor computer and an Informix application) to its knees.There are two things that must be done, in order to keep query timesfast. The first is to create “indexes” for keys that are used in theprocessing of data. The second is to perform all “selects” and“aggregates” before performing any table “joins.” (A “select” is theprocess of selecting records from a table; an “aggregation” is the
  48. 48. process of aggregating data in a table, such as calculating totals ormeans of subsets; a “join” is the process of combining data fromdifferent tables (which are related by keys). The process of joiningtables can be very time-consuming for large tables. In an uncriticalapproach to constructing a query, the user may construct a single SQLstatement that includes the selection, aggregation and joining. Forlarge tables, such queries can require much time, even if the keys areindexed. It is important to break the query into a series of simplerqueries, such that the join is made on as small a table as possible. Mostqueries do not involve accessing all of the data in the database. Ifindexing is done and if selections and aggregations are performedbefore joins, the tables to be joined are often small, and the query isvery fast. Expensive database systems such as Oracle make a big dealout of “optimizing” SQL statements, and they charge massive amountsof money for such systems. This is wasted money.In all cases, an analytically minded database user can break a query intoa series of simpler queries and accomplish the same level ofperformance. There are many other factors to be considered in conducting thedetailed design of a management information system, such as whetherdata should be archived year by year or included in a single largedatabase (to facilitate time series analysis); whether the data should beentered at a central facility or on-line via many distributedworkstations (e.g., in different districts); procedures to be used forprimary data collection (e.g., questionnaires); data-cleaning routines;and security.Section: C- MIS Implementation ofDomino’s pizza
  49. 49.  Construction of MIS:In Domino’s pizza the construction of MIS is done by the differentpersonnel in 3 different phase in which the MIS is code and design indifferent computer language. • System Analyst: The system analyst of Domino’s pizza clarifies business requirements to be implemented by programmes. • System Designers: Here the designer of Domino’s pizza may have to clarify the design, integration requirements and programme documentation that is used in writing and testing the programme. • System builders: The system builders of Domino’s pizza will assume the primary responsibility for writing and testing the application software. Testing of MIS:The pizza industry is a highly competitive mature market. There aremany pizza’s makers ranging from local pizza to international franchise.With the current health kick in today’s society aswell as economicdownturn, many companies are being forced to make healthier, cheaperproduct. It is doubtless that Domino’s pizza has important strengthsthat help to cope with uncertain and ever changing environment butthey should try to take the most of the opportunities in the near futureas well as to attempt to reduce the impact of its threats over itsperformance. Domino’s pizza do not have specific weakness but the lackof organic pizza limits the target market which become more of an issuelately. The phone application of Domino’s pizza was firstly tested by
  50. 50. Pizza and Apple. Then they provided the customers with onlineordering of pizzas.The current Domino’s menu features a variety of Italian-Americanentrees and side dishes. In 2011 Domino’s launched artisan style pizzathat offer a base blend of rich flavours to compliment chef inspiredtoppings. Additional entrees include pasta, bread bowls and oven-bakedsandwiches. The menu also offers chicken side dishes, breadsticks, aswell as beverages and desserts.From its founding until the early 1990’s the menu at Domino’s pizza waskept simple relative to other fast food restaurants to ensure efficiency ofdelivery.The first menu expansion occurred in 1989,with debut of Domino’sdeep dish or pan pizza. Its introduction followed market researchshowing that 40% of American pizza customers preferred thick crusts.The new product launch cost approx $ 25 million of which $15 millionwas spent on new sheet metal plans with perforated bottoms. Domino’sstarted testing extra large size pizzas in early 1993 starting with 30 sliceyard long “THE DOMINATOR”. Training in Domino’s pizza: Adequate user training is very much important for successful implementing an information system. The user may be identified and classified differently on the basis of the operation functions performed by them. Domino’s provides a comprehensive training programme prior to operating its own store. This is an 8 week training process where employees will receive both technical and practical hands on training. By the end of the 8 weeks employees will have acquired skills and knowledge in all areas of the store operations. The employees will be guided to establish effective system and procedures to ensure the smooth operations of the store.
  51. 51. The employees will also be shown simple but highly effective business management principles such as establishing an effective marketing plan to ensure the success of its business. The goal of this franchise training is to have trained employers and to set up the store in 9 weeks.   Without training, the implementation has no meaning. To start with zerolevel of knowledge adaptation of the programme will be difficult and frustrationwill be higher in the employees. Project planners should be aware that, when training commences, and as the system is deployed, the final training requirements will often exceed initial expectations.  Installation in Domino’s pizza: In installation process the necessary hardware and software should in fact start immediately after the design specifications of the system are over. It should be ensured that the facilities which are required for installing the hardware such as site preparations, work computers room layout, air conditioning, electric connections, communications lines, etc should be complete to avoid loss of time in making the system operational.  Delivery: Speedy and reliable channels are essential among all firms in the industry, they are not necessarily difficult for new comers to attain. Now a days the mobile application market in currently booming. A mobile application can be highly convenient for customers it offers them the possibility to review “on-the-go” the entire offer of the company, select the product he would like to be delivered and also be charged directly on its mobile phone. It save time for the company and optimizes productivity. There is no longer need for an employee to spend time on the phone with a customer it avoids the mistakes that can be made and it is more user friendly than an internet webpage. This totally fits the Dominos pizza products “a young urban buyers” In 2004, Domino’s launched a National Hotline, enabling customers to order pizza from their nearest store, without having to remember
  52. 52. individual store numbers. By dialling 087 12 12 12 12 from a landline, or apreviously registered mobile, customers are connected to their neareststore. If their number is not registered, Domino’s Pizza technology willtriangulate the customer’s co-ordinates and ask whether they would like toorder from their nearest store or request the post code for the store theywould like the delivery made to. • 30 minutes guarantee: In 2007 it launched the campaign, “You Got 30 Minute,” which built on the Company’s 30-minute delivery heritage. At one point, Dominos Pizza had a guarantee that a customer would receive their pizza within 30 minutes of ordering, or they would receive the pizza free and Dominos still guarantees delivery within 30 minutes, failing which the customer is given his order free of cost. -They does not take order if the customer is calling from distance place where it is impossible to deliver pizza within 30 minutes -If suppose a customer is ordering a pizza cost for Rs. 500 & if they are unable to deliver the pizza within time , suppose they are late for another 6 to 10 minutes , then they give discount of Rs 300 & provide the pizza for Rs 200 -They believe in the service called TSG (Total Satisfaction Guarantee)
  53. 53. -Free Home delivery of home cooked food in South Delhi. They offer both Non-Vegetarian and Vegetarian home- cooked food for small Get-Together. The Costs are very Reasonable and the foods are Hygienic and Low fat.  CONCLUSIONDomino’s is known for their best services. We can summarize the whole thatEmployee’s behaviour is the major factor, which influences the customerperception most about the pizza outlets while they are followed by environment,parking space, internal, and external factors. Domino’s commitment to homedelivery pizzas has kept them up to the mark and at the same time kept a goodcustomer loyalty. • Dominos is a powerful global brand. • Significant, ongoing investments in advertising result in broad consumer awareness. • Domino’s are the No.1 pizza delivery company. • They have the largest share of pizza delivery channel. • They have a large and growing international presence. • They operate a profitable, value-added supply chain system. • They also ensure quality and consistency.