ppt on dominos will help everyone to get brief description related to it and they will also get the difference between pizza hut and dominos

2. HISTORY
 FOUNDED IN 1960 BY TOM MONAGHAN.
 SECOND LARGEST PIZZA CHAIN IN THE UNITED STATES.
 ABOUT 8,500 CORPORATE AND FRANCHISED STORE IN 55 COUNTRIES.
 DOMINOS PIZZA OUTLET IN INDIA OPENED IN 1996.
 CLOSE TO 274 OUTLETS IN 55 CITIES OF INDIA.
 70 PERCENT OF ITS REVENUE COMES FROM HOME DELIVERY SERVICE & AROUND 30
PERCENT IS OVER THE COUNTER SALES.

3. • 3.1 VISION
 DOMINOS PIZZA VISION IS TO BE EXCEPTIONAL PEOPLE ON A MISSION TO BE THE BEST PIZZA
DELIVERY COMPANY IN THE WORLD.
 3OBJECTIVES
 INTRODUCE VALUE ADD MEAL CONCEPT.
 HAVE A TOLL FREE NUMBER TO CALL ON DELIVERIES.
 GOAL
 CUSTOMER FOR LIFE.
 INCREASE NUMBER OF CUSTOMER

4. BRANDED PIZZA MARKET
SHARE

5. MAJOR PLAYERS OF

6. STRATEGIC ANALYSIS
{DSTD}
DIFFERENTIATION
SEGMENTATION
TARGETING
POSITIONING

7. TARGETING
DOMINOS PIZZA HAVE TARGET THE FAMALIES WHO LIKE TO GO
OUT FOR DINNER ONCE in a week .
They also target teenagers of school.
Spending habits of college freshmen also indicates a high percentage of
money.

8. PIZZAS
PASTAS
BREADSTICKS
CHEESE DIPS
BEVERAGES
CHOCOLAVA

10. PLACE
DOMINOS HAS DISTRIBUTED IN 4
PARTS
 WESTERN REGION
 SOUTH REGION
 NORTH REGION
 EAST REGION

11. GOAL
CUSTOMER FOR LIFE
•L……listen
•E……empathize
•A……apologize
•D…….do what the customer need
•S……..stand by your promise

12. 5.RETAIL OUTLET
1.WHEAT
2.DOUGH3,WAREHOIUSE
4.REFRIGERATED
TRUCK

13. IMPLEMENTATION PLAN
• INTRODUCE NEW OPTION TO MENUE .
• CREATE MORE OUTLETS AND LOCATIONS.
• ADVERTISING THROUGH NEWSPAPER,TELEVISION AND
INTERNET OF THE NEW OPTIONS.
• CREAT NEW HELPLINE FOR CUSTOMERS TO ORDER THE
FOOD.

15. RESEARCH
OBJECTIVE
• TO DO A COMPARATIVE
ANALYSIS BETWEEN PIZZA-HUT
AND DOMINOS PIZZA.
• TO CHECK OUT THE
PREFERENCES OF THE
PEOPLE/OR THE CUSTOMERS.
• TO FIND OUT WHICH FACTOR
ARE MORE PREFERRED BY
THE CUSTOMERS.

16. SUCCESS FACTORS
DOMINOS
• DOOR STEP SERVICES
• CUSTOMER SATISFACTION
• LOW PRICING
• GREAT OFFERS
PIZZA-HUT
• OFFERING VALUE FOODS
• MOVING BEYOND METROS
• DEVELOPING THE LOCAL
SUPPLY CHAIN
• GOOD AMBIENCE

17. ANALYSIS STRENGTH
PIZZA HUT
• STRONG BRAND IMAGE
• HYGIENE
• EXCELLENT QUALITY
 DOMINOS
• MORE OUTLETS EVEN IN
SMALLER TOWNS
• LESS THAN 30 MINUTES
HOME DELIVERY
• CUSTOMER SATISFACTION
• LOW PRICE

18. ANALYSIS WEEKNESS
 PIZZA HUT
• INADEQUATE
ADVERTISEMENTS
• INADEQUANCY OF
OUTLETS
 DOMINOS
• LACK OF VARITY
• OUTLET LACK SPACES
• NO SPECIAL OPTIONS FOR
BIRTHDAY PARTIES