Domino's Pizza is the second largest pizza chain in the US and largest worldwide, with over 8,328 stores. Domino's first entered India in 1996 and now operates 749 stores across 152 cities. Domino's utilizes a vertical integrated supply chain model in India with 4 regional hubs (commissionaires) that supply dough, ingredients, and finished products to spoke locations (retail outlets) using refrigerated trucks. The commissionaires specialize in different products like pizza dough, tomatoes, or spices. Inventory is centrally monitored using a POS system to ensure outlets maintain 4 days of supply in mini cold storage.

2. INTRODUCTION
Domino’s Pizza is American restaurant
chain.
Second-largest pizza chain in US and
the largest worldwide.
8,328 worldwide.

3. Domino’s Pizza India
Jubilant FoodWorks Ltd. Master franchise
of Domino’s Pizza
First Domino’s Pizza in India opened in
New Delhi in 1996
Domino’s Pizza operates 749 stores in
152 Indian cities

4. Domino’s Supply
Chain
Vertical Integrated Supply chain
Domino’s StoreDomino’s Commissionaires
Benefits of VIS
Control
On Whole
System
Supply Chain
Coordination
Product Price

5. Domino’s Supply
Chain
Hub and Spoke Model
Commissionaires
Outlet
Outlet
Outlet
Outlet
Outlet

6. Domino’s Supply
Chain
4 Commissionaires as Hubs
4 Commissionaires @ Delhi NCR
Mumbai
Bangalore
Kolkata
Retail Outlet as Spokes

7. How Do They Do It?
Topping
And
Seasoning
Prepare
Pizza
Dough
Pack
orders for
Domino’s
Outlets
Other Ingredients
by other
Commissionaires
Domino’s
Store
SupplySupply
Home Delivery
Distribution

8. How Do They Do It?
Dough Balls are sent to outlets in
refrigerated trucks.
Each Commissionaire is responsible for
providing its specialty product.
Like- Delhi – Pizza Dough
Kolkata – Tomato
Bangalore – Spices
Inter Store Transfer for Uncertain Conditions

9. Inventory
Management

10. Inventory
Management
Maintain at least 4 days of Inventory.
Mini Cold storage at every outlet.
Inventory Level are monitored Centrally
via POS data using Intura Vision in every
outlet
Two POS in every store:
Telephonic Sales
In-store Sales

11. Special Requirements
Thermal Delivery Bags works on magnetic.
Induction.
Pizza Box corrugated fiberboard.
Pizza Saver.