Domino's Pizza was founded in 1960 in Michigan and now has over 8,000 stores globally. It targets families, teenagers, and college students. Domino's emphasizes fast 30-minute delivery to customers' homes. Pizza Hut was founded in 1958 in Kansas and is owned by Yum! Brands. It offers pizza, appetizers, drinks, and desserts. Pizza Hut's strategy focuses on the dining experience over fast delivery. Both chains have expanded internationally but Domino's has more localized menus and a greater number of outlets globally through its focus on efficient supply chains and non-traditional locations.

2. DOMINO’S PIZZA

3. INTRODUCTION @
• Founded in 1960 by Tom Monaghan
• The first delivery outlet was launched at Ypsilanti, Michigan as Dominick
• a network of 9,742 Company-owned and franchise stores, located in all 50 states
and in more than 70 international markets
• Jubilant Food Works Limited, a Jubilant Bhartia Group company holds the Master
Franchise rights for India, Nepal, Sri Lanka and Bangladesh
• Today there are 8,000 Domino's Pizza stores in more than 50 countries, employing
over 145,000 team members and involving over 2,000 franchisees

4. SEGMENTATION
• Geographic
• Region – dominos outlets in different countries is a
way of segmenting their market
• according to region and finding out potential markets.
• City – they also segment the cities as class i, class
ii, metros, small towns.
• Demographic
• age – under 13years, 13 to 21 years21 to 35 years, 35
to 50 years, 50+ years.
• family income – lower middle class, middle
class, upper middle class, high class

5. TARGETING
• Dominos pizzas have target the families who like to go out for dinner once in a
week.
• They also target teenagers of school.
• Spending habits of college freshmen also indicates a high percentage of money
being spent on non-essential items.
• Dominos pizza has made delivery services for those customers who like to have
pizzas in their home with their families or friends.

6. SWOT ANALYSIS

7. CHARACTERISTICS OF SERVICES
@ DOMINO’S
•Intangibility: It is impossible for the service users to taste, feel, see, smell or
possess a service before they buy it.
•Heterogeneity: People based services are susceptible to heterogeneity, or
variation in quality.
•Perish ability: Unused service capacity of one time period cannot be stored
for use in future time periods.
•Inseparability: The production of a service cannot be separated from its
consumption by customers. Services are produced and consumed
simultaneously

8. THANK YOU
DIAL : 44448888

9. Promotion- Dominos

11. ABOUT PIZZA HUT
• Founded on 15 June 1958 by Dan and Frank Carney in
their hometown of Kansas.
• Its a wholly owned subsidiary of Yum! Brands Inc. which is
the world’s largest restaurant company.
• Its anAmerican restaurant chain and international
franchise.
• It offers different style of pizzas along with appetisers,
beverages and desserts.

12. MARKETING MIX
•PRODUCT
•PRICE
•PROMOTION
•PLACE

13. PIZZA HUT OFFERS

18. My Marketing Strategy
• Launch a new scheme of buy 1 get 1 free called “Pizza Pe
PaisaVasool!!!”
• Applicable on week days i.e. from Monday to Friday.
• Monday- Soup & Salad,Tuesday- Appetisers, Wednesday-
Pizza,Thursday- Pasta and Friday- Beverages & Desserts.
• Advertise this scheme via the conventional media i.e on
television, billboards, social media and in newspapers.

23. Promotion- Pizza Hut
1

25. DOMINOS
VS.
PIZZA HUT

26. ANALYSIS: STRENGTH
PIZZA HUT
 Strong brand image
 Unmatchable quality and
variety
 Hygiene
 Excellent quality
 Customer satisfaction
DOMINO’S PIZZA
 More outlets even in smaller
towns.
 Less than 30 mins home
delivery.
 Low price
 Excellent offers
 Customer satisfaction
 Quick service at outlets

27. ANALYSIS:WEAKNESS
PIZZA HUT
 Inadequate
advertisements.
 Inadequacy of outlets.
 High prices
 Lack of parking facilities at
outlets.
DOMINO’S PIZZA
 Lack of variety
 Outlets lack space
 Ambience not up to mark
 No special option for
birthday parties and
corporate lunches.

28. Dimension of
Comparison
Dominos Pizza Hut
Unique Selling
Proposition
(USP)
30-minute Home
Delivery Frame
Dining Experience
Market Penetrations
strategy –
Redefining their
recipes
a)Customizing the
recipe as per the
“Different Regions”;
then adding taste
factor.
b) Simplified ordering
system – SINGLE toll
free number.
c) Very fast growth in
terms of number of
outlets:
from 1(1996) to
101(2001)
a)Redefining the
recipes suiting the
Indian tastes
“No differentiation
region-wise”
b) No such provision in
Pizza Hut’s case.
c) Pace of growth was
slow.
Juts 19 outlets in the
same period of time
4P

29. Dimension of
Comparison
Dominos Pizza Hut
Product Pizza - High Localization;
even based on different
regions.
Trendsetter in localization.
Recipe redefining as per the
Indian taste.
Following Dominos in
localization.
However; opened 100%
vegetarian restaurant.
Customization based on
Religion – Jain
City specific –
Hyderabad(Halal meat)
Price Initially high price; as key
ingredients sourced from
Australia and Spain.
Competition with Pizza
Hut resulted in Price cuts,
discounts.
Initially high price; as Pizza Hut
offer “Comeback Value to our
customer” because of its USP
– Dining Experience.

30. Dimension of
Comparison
Dominos Pizza Hut
Promotion Introduce Pizza mania
(Large Pizza – Rs.129/-)
Discount coupons
Tie-up with Discovery Channel
– Co branding
Direct Mailing and Pizza
Training Classes
Campaign like – Pan in
your Name
Innovative Menu – Pizza
Pooch menu and Pizza
Pooch Birthday
Package
One Rupee Pan deal
Barah nahin to Tera
scheme
Place Most robust and efficient
Supply Chain – resulted in to
reduce cost.
Strategic set up of
commissaries for raw material
supply.
Tie up with real estate
consultant.
Targeting on non traditional
outlets like Corporate office,
Not much focused on
supply chain; rather
focused on “dining
Experience”