FacebookUsing Facebook for your organisation                                       #begoodbesocial
about.me/marcbowker
Who are you?     Communications                      #begoodbesocial
What we’ll cover today • Where did it all begin? • The facts about Facebook • The art of online conversation • Facebook Pa...
Where did it all begin?                            Mark Zuckerberg Founded Facebook on 4 February 2004                    ...
The facts about Facebook • In 2010 Facebook turned over $1.97 billion • In 2011 that turnover increased to $3.71 billion!!...
The facts about Facebook                           #begoodbesocial
The facts about Facebook                           #begoodbesocial
The art of online conversation                          #begoodbesocial
The art of online conversation • Listen to the positive and negative comments • Acknowledge everybody who posts on your pa...
Let’s talk • Who is on Facebook? • What organisations are on Facebook? • Who manages Facebook for their organisation? • Te...
Activity Pair up or form a small group and discuss the following: • Barriers that you have come across for establishing yo...
Facebook Pages • Admin panel • Insights • Cover photo • Timeline • Highlights • Pinning • Milestones                 #bego...
Admin panel              #begoodbesocial
Insights           #begoodbesocial
Cover photo   Cover images must be at least 399 pixels wide and may not contain:   • Price or purchase information, such a...
Cover photo              #begoodbesocial
Cover photo              #begoodbesocial
Cover photo              #begoodbesocial
Cover photo              #begoodbesocial
Cover photo              #begoodbesocial
Cover photo              #begoodbesocial
The Timeline • Here’s somebody who can explain it better than me                                        #begoodbesocial
Highlights             #begoodbesocial
Pinning You can pin one post at a time to the top of your page for a maximum of one week. Here’s how...                   ...
Milestones • Audi UK • Lego • Coca Cola • New York Times • BHF • NSPCC                    #begoodbesocial
Coffee?          #begoodbesocial
Getting started with Facebook Multiple administrators                           #begoodbesocial
Getting started with Facebook Keep posts relevant                         #begoodbesocial
Getting started with Facebook But add things into the mix to captivate people                                          #be...
Getting started with Facebook • Reach out to your supporters and peers • Think carefully about linking Facebook to Twitter...
Facebook Strategy (ooo scary word) • Think about who your audience are – what are you going   to post to get their attenti...
The Ubiquitous Network • Page stories boost your newsfeed presence – post a variety   of story types • Encourage staff to ...
Activity Split into pairs – 1 person who isn’t using Facebook for their organisation and 1 person who is. Create a Faceboo...
My top tips • Ensure your cover photo is a strong image that captures the   essence your organisation. • Don’t just broadc...
Whatever you do, don’t do this                         #begoodbesocial
Thank you for listening Keep up with the conversation on Twitter #begoodbesocial And of course on Facebook www.facebook.co...
about.me/marcbowker
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Using Facebook for your organisation. A walk through a history of Facebook, key features including Timeline and how to set up a page for your organisation.

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  • Are you a good employer? Thinking for a miracle improvement on your apparel business? I'm interested working with Apparel Factory Management or Buying house/liaison office as Head of Operation only!!
    I am currently seeking new career opportunities. Please look at my profile and let me know if you have or know of anything that would be a good fit. Message me with any details or leads. Thank you!
    Web: http://gravatar.com/sunjib28

    Best Regards,



    K. M. Sunjib Anwar, MBA, SCSS
    Consultant – Apparel Management, GSV / C-TPAT, HR, Compliance,
    FCCA & Industrial Security
    Mobile: +8801726176704
    E-mail: sunjib@email.com
    Alternative E-mail: sunjib77@gmail.com
    Web: http://gravatar.com/sunjib28
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Facebook

  1. FacebookUsing Facebook for your organisation #begoodbesocial
  2. about.me/marcbowker
  3. Who are you? Communications #begoodbesocial
  4. What we’ll cover today • Where did it all begin? • The facts about Facebook • The art of online conversation • Facebook Pages • Getting started with Facebook #begoodbesocial
  5. Where did it all begin? Mark Zuckerberg Founded Facebook on 4 February 2004 #begoodbesocial
  6. The facts about Facebook • In 2010 Facebook turned over $1.97 billion • In 2011 that turnover increased to $3.71 billion!! • Over 901 million active users worldwide • 488 million of them use Facebook on their mobile device #begoodbesocial
  7. The facts about Facebook #begoodbesocial
  8. The facts about Facebook #begoodbesocial
  9. The art of online conversation #begoodbesocial
  10. The art of online conversation • Listen to the positive and negative comments • Acknowledge everybody who posts on your page • Engage with the people talking to you • Build relationships and get to know your audience • Create good and interesting content • Sharing should be encouraged #begoodbesocial
  11. Let’s talk • Who is on Facebook? • What organisations are on Facebook? • Who manages Facebook for their organisation? • Tell me why your organisation is on Facebook • What type of things do you post? #begoodbesocial
  12. Activity Pair up or form a small group and discuss the following: • Barriers that you have come across for establishing your organisation’s presence on Facebook • Your organisation’s view on the use of Facebook in the workplace #begoodbesocial
  13. Facebook Pages • Admin panel • Insights • Cover photo • Timeline • Highlights • Pinning • Milestones #begoodbesocial
  14. Admin panel #begoodbesocial
  15. Insights #begoodbesocial
  16. Cover photo Cover images must be at least 399 pixels wide and may not contain: • Price or purchase information, such as "40% off" or "Download it at our website“ • Contact information, such as web address, email, mailing address or other information intended for your Pages About section • References to user interface elements, such as Like or Share, or any other Facebook site features • Calls to action, such as "Get it now" or "Tell your friends" To get the best quality image and fastest load times for your Page, upload an sRGB JPG file thats 851 pixels wide, 315 pixels tall and less than 100 kilobytes. Profile pictures should be at least 180 x 180 pixels #begoodbesocial
  17. Cover photo #begoodbesocial
  18. Cover photo #begoodbesocial
  19. Cover photo #begoodbesocial
  20. Cover photo #begoodbesocial
  21. Cover photo #begoodbesocial
  22. Cover photo #begoodbesocial
  23. The Timeline • Here’s somebody who can explain it better than me #begoodbesocial
  24. Highlights #begoodbesocial
  25. Pinning You can pin one post at a time to the top of your page for a maximum of one week. Here’s how... #begoodbesocial
  26. Milestones • Audi UK • Lego • Coca Cola • New York Times • BHF • NSPCC #begoodbesocial
  27. Coffee? #begoodbesocial
  28. Getting started with Facebook Multiple administrators #begoodbesocial
  29. Getting started with Facebook Keep posts relevant #begoodbesocial
  30. Getting started with Facebook But add things into the mix to captivate people #begoodbesocial
  31. Getting started with Facebook • Reach out to your supporters and peers • Think carefully about linking Facebook to Twitter • Give people a reason to like your Facebook Page #begoodbesocial
  32. Facebook Strategy (ooo scary word) • Think about who your audience are – what are you going to post to get their attention? • Create a calendar of key events for your organisation • Gather inspiring stories to tell • Calls to action – empower your supporters • Build a community • Learn from the data by using Insights #begoodbesocial
  33. The Ubiquitous Network • Page stories boost your newsfeed presence – post a variety of story types • Encourage staff to list you as an employer and share your updates with their friends • Check ins • Use tools such as like boxes and share buttons on your website • Put a Facebook icon on your email footer #begoodbesocial
  34. Activity Split into pairs – 1 person who isn’t using Facebook for their organisation and 1 person who is. Create a Facebook Page http://www.facebook.com/pages/create.php • Add a cover photo • Add a profile image/logo • Add milestones • Add a post – include links or images • Like other pages and tag them • Post on other pages #begoodbesocial
  35. My top tips • Ensure your cover photo is a strong image that captures the essence your organisation. • Don’t just broadcast what your organisation does. Get the conversation flowing and talk to people. Be human. • If you’re posting stories, try and put them on your website and post a link to that. It will drive more traffic to your website. • Wherever you have your web address, put a Facebook logo there too so people know you’re there. • Encourage people to like/comment on posts. The more people that do, the more visible your posts will be. #begoodbesocial
  36. Whatever you do, don’t do this #begoodbesocial
  37. Thank you for listening Keep up with the conversation on Twitter #begoodbesocial And of course on Facebook www.facebook.com/begoodbesocial Need more help/guidance? #begoodbesocial
  38. about.me/marcbowker

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