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The Author Rank Sheriff is Coming! Are you Ready? Pubcon Las Vegas 2013

Google Author Rank is coming...eventually. Will your Authorship Google+ profile survive a review by the Google algorithmic anti-spam sheriff? Review some top triggers that "may" cause both your Authorship to stop working AND damage your Author "trust."

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The Author Rank Sheriff is Coming! Are you Ready? Pubcon Las Vegas 2013

  1. 1. Presented by Casey Markee Lead SEO Consultant/Head of SEO Support SearchEngineNews.com President of www.MediaWyse.com @MediaWyse + Casey Markee
  2. 2. Connect with me Online @ Today’s Presenter is… Become a Fan on Facebook: http://www.facebook.com/Planet.Ocean Follow Casey on Twitter: http://Twitter.com/MediaWyse Connect with Casey on Linkedin: http://www.linkedin/com/in/caseymarkee Circle Casey on Google+: http://gplus.to/mediawyse Follow Casey on Pinterest: http://pinterest.com/mediawyse
  3. 3. Is a Google + Anti-Spam Crackdown Coming? "I don't think Google has really turned an algorithmic anti-spam eye on Authorship yet, but when they do.... I think the recent Authorship FAQ was a first shot across the bow that the sheriff will come before long." – Mark Traphagen @MediaWyse + Casey Markee
  4. 4. @MediaWyse + Casey Markee
  5. 5. @MediaWyse + Casey Markee
  6. 6. @MediaWyse + Casey Markee
  7. 7. @MediaWyse + Casey Markee
  8. 8. @MediaWyse + Casey Markee
  9. 9. 1. Your Picture Needs Work “Is that a selfie? Really?!” @MediaWyse + Casey Markee
  10. 10. A Picture is Worth a Thousand Words Does yours Author picture convey what you want it to convey? @MediaWyse + Casey Markee
  11. 11. A Picture is Worth a Thousand Words Does yours Author picture convey what you want it to convey? Party Animal? Drinker? Tattoo Artist? Chest Hugger? @MediaWyse Owl-lover? + Casey Markee
  12. 12. Authorship Picture BEST Practices: •“Selfies” are EASY to screw up. Avoid them. •Props are okay…..but be careful! •Avoid alcohol, drugs OR drinking. •Take a quality picture. Watch the cropping! •Don’t use mature or offensive content. •Google wants to see a FACE on the pictures. Or, it may not show. @MediaWyse + Casey Markee
  13. 13. 2. Avatars are Tricky…Be Careful! “Is that your logo?” @MediaWyse + Casey Markee
  14. 14. A Picture is Worth a Thousand Words Does yours Avatar convey what you want it to convey? @MediaWyse + Casey Markee
  15. 15. A Picture is Worth a Thousand Words Does yours Avatar convey what you want it to convey? Insect Vision? Gator Farmer? Viking? Local SEO? @MediaWyse Anime Shark Lover? + Casey Markee
  16. 16. Authorship Avatar BEST Practices: •Personas are tricky. •Make it Professional! •Make it easy-to-read! •Take a quality picture. Watch the cropping! •Be memorable and visual! •Avatars can appear as UNTRUSTWORTHY. Be wary! •If you have to explain your picture…that’s a problem. @MediaWyse + Casey Markee
  17. 17. 3. Don’t Spam your Profile! “Seriously, I DO NOT want to buy your book!” @MediaWyse + Casey Markee
  18. 18. Don’t do this on your Profile! No, I don’t want to buy your book! @MediaWyse + Casey Markee
  19. 19. Don’t do this on your Profile! Nor do I need any YouTube Views… @MediaWyse + Casey Markee
  20. 20. Don’t do this on your Profile! And I’m “good” on Instagram, thanks! @MediaWyse + Casey Markee
  21. 21. 4. Your Profile doesn’t Project “Trust” “Pssst…..you lookin’ to buy some content or links?” @MediaWyse + Casey Markee
  22. 22. How “Trustworthy” is your Profile? Not very…if you have this! Excessive EMDs Cross-Linked on your Author Profile. @MediaWyse + Casey Markee
  23. 23. How “Trustworthy” is your Profile? Bad Enough there is No Picture… Need to “Buy Some Links?” This is the Profile for you! @MediaWyse + Casey Markee
  24. 24. How “Trustworthy” is your Profile? Who DOESN’T Need Content these Days? @MediaWyse + Casey Markee
  25. 25. How “Trustworthy” is your Profile? This is what a “Trustworthy” wellformed profile looks like. How does yours stack up? Download a Full PDF Here: http://bit.ly/18nDGot Image Credit: Aaron Bradley, SEOSkeptic.com @MediaWyse + Casey Markee
  26. 26. 5. All Content, No Engagement “You published that yesterday, and the day before, and the day…” @MediaWyse + Casey Markee
  27. 27. All Content, No Engagement Lots of Push Content….Nothing Else. @MediaWyse + Casey Markee
  28. 28. All Content, No Engagement Excessive Google Play Updates with Little Emphasis @MediaWyse + Casey Markee
  29. 29. All Content, No Engagement Excessive Re-Shares, No New Content @MediaWyse + Casey Markee
  30. 30. So…What Now? “Did you know there’s a Google Author Rank Checker?” @MediaWyse + Casey Markee
  31. 31. Google Author Rank Checker Says What? How “Powerful” is your Authorship Profile? Visit www.sim64.co.uk/checker/ @MediaWyse + Casey Markee
  32. 32. Google Author Rank Checker Says What? Just Kidding! This is a “Novelty” Tool Only. @MediaWyse + Casey Markee
  33. 33. Some Final Thoughts Embrace & Dominate Authorship with these Tips!  Author Rank is NOT live….yet.  Get your profiles in line now…just in case!  Use quality pictures….be wary of Avatars.  Fully-flesh out your profile.  Don’t spam your profile OR Google +  Don’t just push-out content. Engage!  Join a + Community. Learn and Implement.

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  • SchwartzEli

    Oct. 28, 2013

Google Author Rank is coming...eventually. Will your Authorship Google+ profile survive a review by the Google algorithmic anti-spam sheriff? Review some top triggers that "may" cause both your Authorship to stop working AND damage your Author "trust."

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