Covering some SEO myths and sharing from my experience, some tips to handle things better way from SEO/UX perspective.

1. Nitin Manchanda
Global Head of SEO at trivago, Founder of SEOSurgeon.in

2. SEO Myths & Some
Interesting Tips to Increase
Your Organic Visibility

3. Disclaimer
Everything is based on my past experience or case studies done by SEO
experts I follow. If you’ve different thoughts on anything I’m presenting, I’ll be
more than happy to discuss after the session.
#EverChangingSEOWorld #HappyToLearn

4. Myth #1:
SEO is one time effort

5. “SEO is a marathon and not a sprint”

6. Myth #2:
CTR has no relation
with Search Rankings

7. Well, it definitely has!

8. Myth #3:
Meta tags aren’t
important from SEO
perspective anymore

9. Some of them are very important!

10. Myth #4:
Linking from
header/footer has the
maximum value

11. Relevance is the most important aspect, nothing else!

12. Myth #5:
Linking the same
page multiple times
add more SEO value
to it

13. Having multiple links to the same page = waste of link juice!

14. Myth #6:
XML sitemap is a
Ranking Signal

15. Myth #7:
Let search engines
find your new content
and index it

16. Instead, help them find your pages for better results!

17. Myth #8:
Social signals doesn’t
add any SEO value

18. That’s something you should keep an eye on!

19. Myth #9:
Paid search has
“direct” ranking
correlation with
organic

20. Myth #10:
Header tags aren’t
important from SEO
perspective anymore

21. Thank you!
Have questions? Ping me at:
https://www.linkedin.com/in/nitman/
https://twitter.com/_nitman
https://www.facebook.com/SEOSurgeon/