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Guerrilla Social Media Marketing for Realtors

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Shane Gibson
Shane Gibson

Guerrilla Social Media Marketing for Realtors. Presented by Shane Gibson at the Real Estate Marketing Summit in Toronto, Ontario http://www.SocialMediaMarketingSummit.ca

TechnologyBusiness
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Guerrilla Social Media Marketing Turning Social Media Efforts Into Profitable Guerrilla Conquests
Guerrilla Marketing “Achieving conventional goals through unconventional means.”
What is this?
It’S a Weapon To This Guy:
Social Media Is only a tool
Facebook 500 Million People
Linkedin 100 Million Professionals & Every Fortune 500
Twitter 150 million accounts - 90 million updates per day Worlds 2nd largest search engine
Guerrilla Social Media Marketers
Guerrilla Social Media Marketers ➡Imagination
Guerrilla Social Media Marketers ➡Imagination ➡Innovation
Guerrilla Social Media Marketers ➡Imagination ➡Innovation ➡ Knowledge
Guerrilla Social Media Marketers ➡Imagination ➡Innovation ➡ Knowledge ➡ Community
Turning Free Into A Guerrilla Tool...
Free as a Weapon
Free as a Weapon
Free as a Weapon •Nearby restaurants •Shopping •Community workforce breakdown •Schools •Housing inventory and stability •Crime rates •Past pricing and sales on the home itself
Free and Variable as a Weapon
Consent
Discovery Consumption Interaction Connection Consent
Starts With discovery
Starts With discovery
Discovery Engine
Maximize Consumption
Consumption Consistent Relevant Content and Conversations = Nano-casting
Broadcast
Narrow Cast
Niche-Cast
Scott Heiferman
Nano-Cast • Facebook Groups • TVertical specific sites • Linkedin Groups and Sub-groups • Offline events and seminars (Meetups and Tweetups) • Webinars and Podcasts • #tags and Twitter lists
Important Nano-Casting Tool Being Sociable! = Getting Real!
John Maxwell “One is too few a number to achieve greatness.”
Dependent • On your team • Online influencers • Fusion partners • Customers • Other Guerrillas
Tap into Nano-Tribes
PlANNING AND LAUNCHING 1. Identify Nano-markets 2. Gather Intelligence 3. Build content and conversations for each nano-market 4. Work your social media calendar - PROFIT GOALS 5. Target and connect with influencers and community 6. Constantly refine and augment
Guerrilla Social MEdia Yes I would love to speak at your next conference! GuerrillaSocialMediaHq.com @ShaneGibson

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