5. Market Planning Analysis
Typical Mistakes
No Cart Abandonment Analysis
Bad User Experience
Slow Performance
Slow Site search
Inability to make changes quickly
Poor SEO
Bad E-Commerce Pages integration with the overall site
No Phone Number
Bad Resource Planning
6. Market Planning Analysis
Draft Project
Planning Strategy
Sub-Project Description
Scope
Period 1 Period 2 Period 3 Period 4
Assessing Internal Factors
Plan 1.1 SWOT Phase 1: Internal Factors
Phase 2: External Factors
Phase 3: Core Competencies
1.2 Goals Phase 1: Identification of
Definition basic objectives &
Opportunities
Phase 2: Stepping Stones and Depends on Phase 1 - 1.2
Media Brief
1.3 Technical Phase 1: Tech Brief Depends on Phase 2 - 1.2
Stage Phase 2: Identification of the
Best Techn solution
Phase 2: Design & Implement
Technical solution
1.4 Design Stage Phase 1: Design Brief
Phase2: Implementation of
an harmonised site
Phase 3: Intergation Tech
1.6 Testing Stage Phase 1: Cart Test
Te
Phase 2: User Experience
Te
Test Phase 3: Creation of
Te
Analytics Custom Reports
1.7 MKT Stage Phase1: SEO Optimization
Phase 2: Google Product
Chart
Phase 3: eMailing,
Newsletters
Phase 4: Social Networking
site strategy
1.9 Launch
2.0 Test &
Monitoring Te
2.1 Case Studies
Release MKT Team E-Comm Team Tech Team DesignTeam Analytics Client
E-Com Str
9. Technical Infrastructure
Basic Flow Chart
• -- GB web space Professional email
• Choice of Windows or Linux features
(no extra cost).
• uk domain
• Easy website and eShop
builder • Microsoft Exchange email
• Advertising vouchers • Microsoft Outlook/Eudora
• Advanced search engine tools • Anti-virus/Spam mailboxes • 2 MS SQL
• Load balanced web servers – database(Windows)
• Standard mailboxes
improved reliability and speed • 10 MySQL databases
• Professional webmail
• Online file manager included(Linux)
• Email forwarders and auto
• FTP accounts • ASP.NET 3.5, PHP and ASP
responders
scripting(Windows)
• Blogging • Direct Push mobile access for
• PHP, Perl CGI and Python
• Graphical Web Stats - Exchange mailboxes
scripting(Linux)
advanced visitor statistics • 1 Good Mobile Messaging
• SSH access(Linux)
• Advanced Password protected activation for Exchange
website areas mailboxes • Custom error pages
• SSL secure web space • PHPMyAdmin
• Unlimited sub-domains • Bandwidth monitoring and
raw log files
Web hosting features Advanced web hosting
features