Social Media Strategy for Business [Mini Course] SMMU.com

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Social Media Strategy for Business.

You need to rethink your social media marketing strategy in order to drive more traffic, target more customers, increase revenue, and see a return on your marketing investment faster.

In this presentation, we give you tips to understand how the buying cycle works, how to avoid the #1 mistake most businesses make, and how to understand and use the "Big 5" in social media.

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  • John: Hello and welcome everyone to today’s presentation on 9 Powerful Local Marketing Strategies To Get More Leads, Increase Your Revenue & Brand Awareness.
  • SLIDE 4 Jeff: John, thank you so much for having me on today… Welcome and thank you everyone for joining us today! Definitely grab a pen and get ready to take some really good notes. I promise that this hour you spend with us will be absolutely worthwhile! Today we will be discussing: What is social media marketing?Why is it so important to your business?We are also going to talk about the biggest misconceptions that keep local businesses from effectively using social media marketing to create measurable results.We will look closely at powerful ways you can use social media marketing to grow your business, including ways to drive traffic to your website. Let’s jump right in and get started!
  • SLIDE 3We have a lot to cover in the next hour.When we’re done here today, you’ll have what you need to drive more traffic to your website, target more customers, and get a positive return on your marketing investment.Jeff, I’m going to turn this over to you.Please take us through the agenda so we’ll know exactly what we’re going to be tackling today.
  • Selective Consumption
  • -Think Networking Event: hard sell intro example
  • -Think Networking Event: hard sell intro example-Introduce some marketing fundamentals
  • Universal, everyone goes through this process if they don't already have a service providerUse the trip to Disney Land example
  • -where do people go to research a problem?-think about the last time you had a problem, what did you do?
  • -look for vendors that provide the product or service that will solve the problem
  • -Step 3 Examples: largest inventory, overnight shipping, experienced staff, cheapest price-Step 2 Examples: buyer’s guide, info on how to decide the best solution, etc.-Providing valuable information helps position you as a trusted authority in your market
  • -Step 3 Examples: largest inventory, overnight shipping, experienced staff, cheapest price-Step 2 Examples: buyer’s guide, info on how to decide the best solution, etc.-Providing valuable information helps position you as a trusted authority in your market
  • -Step 3 Examples: largest inventory, overnight shipping, experienced staff, cheapest price-Step 2 Examples: buyer’s guide, info on how to decide the best solution, etc.-Providing valuable information helps position you as a trusted authority in your market
  • -price: nobody expects to pay the least when dealing with the best-listen: people listen to experts and it influences their decisions-trust: Mike Holmes - would I question him about reno’s?-eager: people don’t want to deal with generalists - use the brain tumor analogy-choice: they expect their needs will be handled better
  • -Clients: Why would I want to create a platform for people to vent frustration?-Don’t want to scare you. Social media is simply a leverage tool.-Use it to your advantage. Stop selling products and service and start selling experiences.
  • -active user - logs in at least once per month-Facebook is the largest gathering place on the planet-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day-Facebook: over 50% of population in every major city in North America is online-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example
  • -Twitter: doubles in size every 6 months-Twitter: smart phone / dumb phone example - explain demographics
  • -LinkedIn: BNI-type tech-savvy users-LinkedIn is more like a business mixer, Facebook and Twitter are more like a pub
  • -YouTube: number 2 search engine, watch video 24/7 you could never watch every video-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?
  • -use fishing boat analogy-recommend same strategy for offline marketing as well-capture first name and email on your website so you can market to them later-use an ethical bribe-if your social media account got shut down, you’d lose your list forever, gotta build your list
  • -FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ-You’ll never get all of this done in 5 minutes. Need to make a list and prioritize.
  • -You’ll never get all of this done in 5 minutes. Need to make a list and prioritize.
  • -You’ll never get all of this done in 5 minutes. Need to make a list and prioritize.
  • -Explain Hashtags-Explosion search example-Journalists - latest breaking news here before in traditional media-Noise = Spam messages
  • -Explain Hashtags-Explosion search example-Journalists - latest breaking news here before in traditional media-Noise = Spam messages
  • -Explain Hashtags-Explosion search example-Journalists - latest breaking news here before in traditional media-Noise = Spam messages
  • -Explain Hashtags-Explosion search example-Journalists - latest breaking news here before in traditional media-Noise = Spam messages
  • -Explain Hashtags-Explosion search example-Journalists - latest breaking news here before in traditional media-Noise = Spam messages
  • -Explain Hashtags-Explosion search example-Journalists - latest breaking news here before in traditional media-Noise = Spam messages
  • -Explain Hashtags-Explosion search example-Journalists - latest breaking news here before in traditional media-Noise = Spam messages
  • -Explain Hashtags-Explosion search example-Journalists - latest breaking news here before in traditional media-Noise = Spam messages
  • -People will search your profile here before doing business with you
  • -People will search your profile here before doing business with you
  • -People will search your profile here before doing business with you
  • -People will search your profile here before doing business with you
  • -People will search your profile here before doing business with you
  • -Be careful with automation - YouTube example
  • -everything in one place-update multiple networks at once-schedule updates (with caution)-analytics program-mobile-based applications for updates on the go
  • Social Media Strategy for Business [Mini Course] SMMU.com

    1. 1. 1. 2. 3. 4.
    2. 2. Broadcasting (Interrupting) Traditional Marketing (Outbound) • TV/radio Ads • Billboards • Newspaper Ads • Cold Calling Permission (Attracting) “New” Marketing (Inbound) • Blogging • Social Media • Search Engine Marketing • CTAs & Premium Content Offers
    3. 3. “Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” Source: Wikipedia “It’s media (content that is published) with a social (anyone can add to it) component.” Source: Mike Volpe - VP Marketing, Hubspot
    4. 4. The MOST important thing you need to understand about social media is: IT IS A COMMUNICATION TOOL, NOT A SALES TOOL. Your Primary Objective: Engage your audience and build relationships. Think: Cocktail Party or Networking Event
    5. 5. Experts say people buy for two reasons: • To experience pleasure • To eliminate pain or solve a problem Step 1: Prospect recognizes they have a problem
    6. 6. • 90% of people start by asking their social graph and doing research online • What’s the #1 most-visited website on the entire Internet? • 1 year ago - Google - now it’s #2... • Why? It gives people answers to their questions. Step 2: They begin to research potential solutions
    7. 7. Step 3: Evaluate their alternatives
    8. 8. Step 4: Making the purchase
    9. 9. Step 4: Reassurance A) If it goes good, they may tell people and give referrals. B) If it doesn’t go good, they’ll regret the purchase.
    10. 10. • They spend their time trying to convince the prospect they are the best choice (Step 3). • Smart marketers are attracting their prospects during the research phase (Step 2). • How? By creating remarkable content that educates, entertains and engages their audience.
    11. 11. • You don’t have to compete on price • You don’t struggle to get people to listen to you • Your market places trust in you • You become the obvious choice • They’re eager to do business with you
    12. 12. • Whether you like it or not, you’re already engaged in Social Media • People are already talking about you online
    13. 13. • Everyone fears bad press. • Social media has made EVERYONE a publisher! • With social media, word spreads like wildfire...
    14. 14. • The largest gathering place on the planet • Over 1.23 billion active monthly users (Feb. 2014) • 1 in every 7 people on the planet has an account • Over 757 million check in daily • Over 945 million check in on a mobile device • Average time spent online is 20 minutes • Very diverse demographics
    15. 15. • Over 243 million monthly active users • Over 100 million daily active users • Over 500 million tweets sent per day • Mobile-based platform • Over 184 million mobile monthly active users • Best network for conversations
    16. 16. • Over 277 million members with two new members joining every second • 40% of users check LinkedIn daily, with 38% checking via mobile device • Professional, business-oriented network • Networkers looking to make new connections • Your professional online profile • Top place for recruiters and job seekers
    17. 17. • Second largest search engine in the world • Over 800 million unique users visit each month • Over 4 Billion videos viewed every day • Average of 1 billion mobile video views per day • More videos are uploaded to YouTube in one month than the 3 Major US Networks created in 60 years • Reaches more U.S. adults aged 18-34 than any cable network
    18. 18. • Close to 1 billion registered users • Over 300 million monthly active users • Merging personalized search and social search • Google “+1’s” directly impact your website search engine results • +1 button used over 5 million times per day
    19. 19. Your Blog / Website
    20. 20. • Spend 20 minutes doing social media marketing, ― 3 times per day. • Log in only at peak times for best engagement ― 9am, 11am, 1pm, 4pm, 7pm, 9pm • Spend only 5 minutes on each network.
    21. 21. • Decide what your strategic outcome will be • Have a plan for what you’re going to do • Make a list and update it regularly • Don’t allow yourself to get distracted. Play time comes later.
    22. 22. Photos, fill in the blanks, photo captions, questions, tips and quotes get the most engagement and shares.
    23. 23. 1. 2. 3. 4.

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