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1. Magazine genres

2. • customer magazines
-lifestyle
-fashion
• trade magazine
-educational
• consumer magazine
-food

3. Customer magazine
• Range of products
• Promoting self and things they have to offer
• Tesco
• Waitrose
• ASDA

4. Trade
• Publish news and information
• Business technology etc..
• A lot are targeted towards male audience
• Forbes
• Billbord
• TIME

5. Consumer
• Feature celebrities
• Offer advice
• Tends to be targeted separately for men and women
• Vogue
• Cosmopolitan
• People

6. Publishers

7. • Hearst
• Bauer
• Conde nast
• Immediate media publishers
When, subisdaries, horizontal or vertial integration

8. Hearst - 1887
• American (NY) multinational mass media info conglomerate
• Horizontally integrated:
• Owns magazine, tv channels and stations
• Owns 50% of A&E network and 205 of sports cable group
• Vertically integrated:
• Fitch ratings
• Owns business info companies
• Billboard
• Cosmo
• ELLE
• Esquire
• Harpers bazaar
• Seventeen (digital)

9. Consumer magazines

10. Bauer - 1875
• German multimedia conglomerate
• Operates worldwide
• Horionata integration:
• magazines, digital products, Bauer media audio UK, Bauer consumer media
• Vertical: print shops, distribution and marketing services
• Jazz fm
• Empire
• Closer
• Grazia

11. Consumer magazines

12. Conde nast - 1909
• Mass media company
• Founded in New York
• Launched Conde nast entertainment to develop: film, tv, video, social
and virtual reality
• Verically integrated
• NutritionData.com, Conde nast Britain, pitchfork Media
• Vogue
• Vanity fair
• GQ
• Glamour

13. Consumer magazines

14. Immediate media company - 2007
• British multinational publishing house
• Owned by Hubert Burda media, publishing media content and
software platforms
• Horizontally integrated
• 85% revenue from content services (remainder advertising)
• Radio times
• Top gear
• Good food

15. Customer/ Consumer magazines