1. forever

2. Contents
• Objectives
• Strategies & Tactics
• Overall Strategies
• Media
• Media Strategies
• Promotional Material
• Product Launch Event
• Post-Event Buzz
• Timeline
• Budget

3. Objectives
• Create awareness of the new TONI&GUY line, only
available at Boots.
• Create awareness that the product is the only
one in the market that has “Level One Colourant
Technology”
• Create a theme for the launch and use it in
different events such as: launch party,
competitions and promotion.
• Increase the sales of the new product range.

4. Overall Strategies
• Give consumers the opportunity to win tickets for the event
and win products at the event.
• Product Launch Party Event.
• Media coverage.
• Competition for the look of the three faces of the product,
that is going to get people hearing of the product.
• Run a nation-wide competition that would drive awareness
through social network media. (Facebook)

5. Media
Free newspapers
Newspapers London paper
London Lite
The Guardian Metro
The Independent
The Daily Telegraph
The Sunday Times
Magazines
Bliss
Company
Online media
Cosmopolitan
Hair
www.Cosmopolitan.co.uk
Look
www.hairdressers.com
Mizz
www.Glamour.co.uk
Sugar
www.hqhair.com
Glamour

6. Media Strategies
• Competition to win tickets:
• London Paper and London Lite
• Weekly Magazines (Teen, Young Adults)
• Online Magazines
• Press Release.
• Advertising at Boots Pharmacies and Online Magazines
• Show event, competition promotion and results on Boots
Pharmacy Magazine and TONI&GUY Magazine.
• TONI&GUY Twitter  Aware of the event and the
product launch on July.

7. • Product Micro Site

8. - Profile Page
- Group
- Event Page

9. Promotional Material
• Product Seeding at Boots Pharmacy.
• Boots Beauty magazine leaflet.
• TONI&GUY magazine advertising.
• 3 Goody Bags (different Colour)

10. Product Launch Event
• Theme: Charlie’s Angels

11. Product Launch Event
• Date: Thursday May 21st
• Number of Guests: 50 - 75
• Place: Vanilla
• Location: 131 Great Titchfield Street
London, W1W 5BB
T: (0) 203 008 7763
F: (0) 203 008 6652

12. Product Launch Event
• Assorted canapés catered by
Vanilla bar.
• Assorted Beverages and
Cocktails provided by Vanilla
bar.
• “Celebrity Wall” outside the
event.
• Music style: Lounge, Chill out,
Bossa Nova
– Suggestions: Hotel Costes or Café
del Mar compilations.

13. Location
- Marie Claire
- Givenchy
- M.A.C.
- Estee Lauder

14. Event Invitation <- CHANGES

15. Post Event Buzz
• TONI&GUY Magazine photo shoot (Event
and the three winners of the competition).
• Boots Magazine coverage of the event and
the product with photos of the winners of
the competition.
•

16. Timeline

17. Budget  DETAILS
• £4000 including DJ, Catering and
Security.
• Invitations double sided 30, 11.99 + 5.08
shipping, 300 grs paper
(http://www.optimalprint.co.uk/ )
• Postage

18. Q&A